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<http://digilib.unila.ac.id/id/eprint/58464> <http://purl.org/dc/terms/title> "PENGARUH GREEN IMAGE, GREEN TRUST DAN GREEN SATISFACTION\r\n\r\nTERHADAP GREEN LOYALTY PRODUK WARDAH\r\n\r\nDI BANDAR LAMPUNG"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/58464> <http://purl.org/ontology/bibo/abstract> "Environmental problems such as the greenhouse effect, air and water pollution,\r\nfires and deforestation that threatens the amount of oxygen in the atmosphere and\r\ndepletion of natural resources to cause global warming. Companies must consider\r\nenvironmentally friendly products as factors that influence consumer purchasing\r\ndecisions. Therefore, it is important to conduct research to find out how green\r\nimages, green trust and green satisfaction towards green loyalty of Wardah\r\nproducts in Bandar Lampung.\r\nThe research objective was to determine the effect of green image on green\r\nloyalty, green trust on green loyalty, green satisfaction on green loyalty for\r\nWardah product buyers in Bandar Lampung. The type of research is descriptive.\r\nThe study population was Wardah consumers selected from 4 Wardah outlets in\r\nBandar Lampung including the Boemi Kedaton Mall, Chandra Tanjung Karang,\r\n\r\nCentral Plaza and Mall Kartini with 25 samples each. Sampling uses a non-\r\nprobability sampling method with a purposive sampling technique. Data\r\n\r\ncollection techniques with a questionnaire of 100 respondents. Validity testing\r\nuses factor analysis and reliability testing using Cronbach's Alpa. The data\r\nanalysis technique uses path analysis with the SPSS program. The research results\r\nof the variable green image, green trust, and green satisfaction have a significant\r\neffect on green loyalty by 53.1% while the remaining 46.9% is influenced by\r\nother variables.\r\nKeywords: green image, green trust, green satisfaction, and green loyalty\r\nPermasalahan lingkungan seperti efek rumah kaca, polusi udara dan air, kebakaran\r\ndan penggundulan hutan yang mengancam jumlah oksigen di atmosfir dan\r\nmenipisnya sumber daya alam mengakibatkan global warming. Perusahaan harus\r\nmemandang produk ramah lingkungan sebagai faktor yang memengaruhi\r\nkeputusan pembelian konsumen. Oleh karena itu, maka penting diadakannya\r\npenelitian untuk mengetahui bagaimana pengaruh green image, green trust dan\r\ngreen satisfaction terhadap green loyalty produk Wardah di Bandar Lampung.\r\nTujuan penelitian adalah untuk mengetahui pengaruh green image terhadap green\r\nloyalty, green trust terhadap green loyalty, green satisfaction terhadap green\r\nloyalty produk Wardah di Bandar lampung. Jenis penelitian adalah deskriptif.\r\nPopulasi penelitian adalah konsumen Wardah yang dipilih dari 4 gerai Wardah\r\nyang ada di Bandar Lampung diantaranya Mall Boemi Kedaton, Chandra Tanjung\r\nKarang, Central Plaza dan Mall Kartini dengan masing-masing diambil 25 sampel.\r\nPengambilan sampel menggunakan metode non-probability sampling dengan\r\nteknik Purposive Sampling. Teknik pengumpulan data dengan kuesioner sebanyak\r\n100 responden. Pengujian validitas menggunakan faktor analisis dan uji\r\nreliabilitas menggunakan Cronbach’s Alpa. Teknik analisis data menggunakan\r\nanalisis jalur dengan program SPSS. Hasil penelitian variabel green image, green\r\ntrust dan green satisfaction berpengaruh signifikan terhadap green loyalty sebesar\r\n53,1% sedangkan sisanya 46,9% dipengaruhi oleh variabel lain.\r\nKata kunci : green image, green trust, green satisfaction, dan green loyalty"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1939212> <http://www.w3.org/2000/01/rdf-schema#label> "PENGARUH GREEN IMAGE, GREEN TRUST DAN GREEN SATISFACTION\r\n\r\nTERHADAP GREEN LOYALTY PRODUK WARDAH\r\n\r\nDI BANDAR LAMPUNG (Other)"^^<http://www.w3.org/2001/XMLSchema#string> .
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<http://digilib.unila.ac.id/id/document/1939212> <http://eprints.org/relation/isVolatileVersionOf> <http://digilib.unila.ac.id/id/document/1939100> .
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<http://digilib.unila.ac.id/id/document/1939222> <http://purl.org/dc/terms/hasPart> <http://digilib.unila.ac.id/58464/18/small.jpg> .
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<http://digilib.unila.ac.id/58464/> <http://xmlns.com/foaf/0.1/primaryTopic> <http://digilib.unila.ac.id/id/eprint/58464> .
<http://digilib.unila.ac.id/id/subject/330> <http://www.w3.org/1999/02/22-rdf-syntax-ns#type> <http://www.w3.org/2004/02/skos/core#Concept> .
<http://digilib.unila.ac.id/id/subject/330> <http://www.w3.org/2004/02/skos/core#prefLabel> "330 Ekonomi" .
<http://digilib.unila.ac.id/id/eprint/58464> <http://purl.org/dc/terms/subject> <http://digilib.unila.ac.id/id/subject/330> .