?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+IKLAN+TELEVISI+TERHADAP+MINAT%0D%0ABELI+STUDI+PADA+SITUS+BELANJA+SHOPEE%0D%0ADI+BANDAR+LAMPUNG&rft.creator=RIZSA+MELINDA%2C+1511011006&rft.subject=330+Ekonomi&rft.description=E-commerce+is+an+innovation+that+has+been+widely+used+in+the+business+world%2C+Shopee+%0D%0Ais+one+of+the+E-commerce+that+has+been+widely+known+in+Indonesia.+Means+that+can+%0D%0Abe+used+by+Shopee+companies+to+communicate+their+products+and+services+to+%0D%0Aconsumers%2C+one+of+which+is+through+Shopee+Ads+on+Television.+The+problem+faced+by+%0D%0AShopee+companies+is+the+fluctuating+number+of+visitors+and+the+decline.+The+problem+%0D%0Ain+this+study+is+whether+Television+Advertising+Indicators+such+as+Message+%0D%0AAdvertising%2C+Star+Advertising%2C+Music+Advertising%2C+Illustration+of+Stories+affect+the+%0D%0APurchase+Interest.+The+purpose+of+this+study+is+to+find+out+whether+the+message+of+%0D%0Aadvertisements%2C+star+advertisements%2C+music+advertisements+and+illustrations+have+an+%0D%0Aeffect+on+buying+interest.+This+type+of+research+is+descriptive+verification.+The+sample+%0D%0Afrom+this+study+was+100+respondents+using+a+non-probability+sampling+method.+The+%0D%0Aanalytical+method+used+is+multiple+linear+regression+and+hypothesis+testing+using+the+t+%0D%0Atest+and+F+test.+The+results+of+the+analysis+show+that+the+Advertising+Message%2C+Ad+%0D%0AStar%2C+Advertising+Music+and+Advertising+Illustration+variables+have+a+positive+and+%0D%0Asignificant+effect+on+Buying+Interests.%0D%0AKeywords%3A+Message+Ads%2C+Advertisements%2C+Music+Ads%2C+Story+Illustrations+and+%0D%0ABuying+Interests%0D%0AE-commerce+merupakan+inovasi+yang+telah+banyak+digunakan+dalam+dunia+bisnis+%0D%0Asebagai+sarana+untuk+memasarkan+produknya+secara+luas+sehingga+dapat+%0D%0Ameningkatkan+pangsa+pasarnya.+Shopee+merupakan+salah+satu+E-commerce+yang+%0D%0Atelah+banyak+dikenal+di+Indonesia.+Strategi+yang+dapat+digunakan+oleh+perusahaan+%0D%0AShopee+untuk+mengkomunikasikan+produk+maupun+jasanya+kepada+konsumenya+%0D%0Asalah+satunya+adalah+melalui+Iklan+Televisi.+Penurunan+pengunjung+yang+%0D%0Afluktuatif+pada+situs+Shopee+menjadi+masalah+yang+dihadapi+dalam+penelitian+ini%2C+%0D%0Asehingga+mendorong+peneliti+untuk+mengetahui+apakah+Pesan+Iklan%2C+Bintang+%0D%0AIklan%2C+Musik+Iklan%2C+Ilustrasi+Cerita+berpengaruh+terhadap+Minat+Beli+masyarakat.+%0D%0AJenis+penelitian+yang+digunakan+dalam+penelitian+adalah+deskriptif+verifikatif%2C+%0D%0Asempel+yang+digunakan+adalah+100+responden+dengan+metode+non+probability+%0D%0Asampling%2C+peneliti+melakukan+pre-test+selama+7+hari%2C+metode+analisis+yang+%0D%0Adigunakan+adalah+regresi+linear+berganda%2C+pengujian+hipotesis+menggunkan+uji+t+%0D%0Adan+uji+F%2C+Hasil+analisis+diperoleh+bahwa+variabel+Pesan+Iklan%2C+Bintang+Iklan%2C+%0D%0AMusik+Iklan+dan+Ilustrsi+Iklan+berpengaruh+positif+dan+signifikan+terhadap+Minat+%0D%0ABeli+dengan+nilai+variabel+terbesar+yaitu+Musik+iklan+dan+Ilustratsi+cerita+menjadi+%0D%0Avariabel+dengan+nilai+terendah.%0D%0AKata+Kunci%3A+Pesan+Iklan%2C+Bintang+Iklan%2C+Musik+Iklan%2C+Ilustrasi+Cerita+dan+Minat+%0D%0ABeli&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58474%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58474%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58474%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++RIZSA+MELINDA%2C+1511011006++(2019)+PENGARUH+DIMENSI+IKLAN+TELEVISI+TERHADAP+MINAT+BELI+STUDI+PADA+SITUS+BELANJA+SHOPEE+DI+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58474%2F