?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGARUH+PERSEPSI+RESIKO%2C+PERSEPSI+KUALITAS%2C%0D%0APERSEPSI+HARGA+TERHADAP+PERSEPSI+NILAI+PRODUK-PRODUK%0D%0APRIVATE+BRAND+ALFAMART+DI+BANDAR+LAMPUNG.&rft.creator=Nidya+Putri+Utami%2C+1511011002&rft.subject=330+Ekonomi&rft.description=The+per+capita+income+of+the+Indonesian+population+and+Indonesia's+continued%0D%0Aeconomic+growth+make+retail+companies+strive+to+build+competitive+advantage+by%0D%0Adeveloping+their+own+brands+to+compete+with+national+brands+commonly+referred%0D%0Ato+as+private+brands.+PT+Sumber+Alfaria+Triajaya+Tbk+with+Alfamart+as+a+retailer+is%0D%0Aone+of+a+retail+company+that+develops+its+own+brand+to+improve+consumer%0D%0Aperceptions+of+the+value+of+personal+brand+products.%0D%0AThe+purpose+of+this+study+was+to+determine+the+perceptions+of+risk%2C+perceived%0D%0Aquality%2C+and+price+perceptions+of+the+perceived+value+of+Alfamart+brand's+products.%0D%0AThe+population+of+this+study+is+all+Alfamart+consumers+in+Bandar+Lampung.%0D%0ADetermination+of+sampling+is+accomplished+by+probability+sampling+method+with%0D%0Ajudgment+sampling+technique.+Data+collection+techniques+with+a+questionnaire+of%0D%0A100+respondents.+This+study+uses+multiple+linear+regression+analysis+techniques%0D%0Awith+the+help+of+SPSS+program%2C+simultaneous+significant+test+(F+test)%2C+partial%0D%0Asignificant+test+(t+test)%2C+and+analysis+of+determination+(R2%0D%0A).%0D%0AThe+results+of+this+study+indicate+perceptions+of+perception+(X1)%2C+perceived+quality%0D%0A(X2)%2C+and+perceived+price+(X3)+on+perceptions+of+value+(Y)+of+64.3%25%2C+and+are%0D%0Abelieved+to+be+F+test+results%2C+risk+perception+variables+(X1)%2C+perceived+quality+(%0D%0AX2)%2C+and+price+perception+(X3)+on+the+perception+of+value+(Y)+with+a+significant%0D%0Acoefficient+of+0%2C000.+The+t-test+results+of+perceptions+of+perception+(X1)+on%0D%0Aperceived+value+(Y)+have+negative+perceptions%2C+perceptions+of+quality+(X2)+and%0D%0Aperceived+price+(X3)+on+perceived+value+(Y)+have+positive+influences.+This+is+the%0D%0Avariable+significance+of+risk+perception+(X1)%2C+perceived+quality+(X2)%2C+and%0D%0Aperceived+price+(X3).%0D%0AKeywords%3A+Private+brand%2C+risk+perception%2C+perceived+quality%2C+perceived+price%2C+and%0D%0Aperceived+value.+%0D%0A%0D%0APendapatan+perkapita+penduduk+Indonesia+dan+pertumbuhan+ekonomi+Indonesia%0D%0Ayang+terus+meningkat+membuat+banyak+perusahaan+ritel+yang+mencoba%0D%0Amembangun+keunggulan+bersaing+dengan+cara+mengembangkan+mereknya+sendiri%0D%0Auntuk+bersaing+dengan+merek-merek+nasional+lainnya+yang+biasa+disebut+dengan%0D%0Aprivate+brand.+PT+Sumber+Alfaria+Triajaya+Tbk+dengan+alfamart+sebagai+ritelnya%0D%0Amerupakan+salah+satu+perusahaan+ritel+yang+mengembangkan+mereknya+sendiri%0D%0Auntuk+meningkatkan+persepsi+konsumen+terhadap+nilai+produk+private+brand.%0D%0ATujuan+dalam+penelitian+ini+adalah+untuk+mengetahui+persepsi+risiko%2C+persepsi%0D%0Akualitas%2C+dan+persepsi+harga+terhadap+persepsi+nilai+produk+private+brand+alfamart.%0D%0APopulasi+dari+penelitian+ini+adalah+seluruh+konsumen+alfamart+yang+ada+di+Bandar%0D%0ALampung.+Penentuan+pengambilan+sampel+dilakukan+dengan+metode+probability%0D%0Asampling+dengan+teknik+judgment+sampling.+Teknik+pengumpulan+data+dengan%0D%0Akuesioner+sebanyak+100+responden.+Penelitian+ini+menggunakan+teknik+analisis%0D%0Aregresi+linier+berganda+dengan+bantuan+program+SPSS%2C+pengujian+signifikan%0D%0Asimultan+(uji+F)%2C+pengujian+signifikan+parsial+(uji+t)%2C+dan+analisis+determinasi+(R2%0D%0A).%0D%0AHasil+penelitian+ini+menunjukan+kontribusi+persepsi+risiko+(X1)%2C+persepsi+kualitas%0D%0A(X2)%2C+dan+persepsi+harga+(X3)+terhadap+persepsi+nilai+(Y)+sebesar+64%2C3%25%2C+dan%0D%0Adiketahui+hasil+uji+F%2C+variabel+persepsi+risiko+(X1)%2C+persepsi+kualitas+(X2)%2C+dan%0D%0Apersepsi+harga+(X3)+terhadap+persepsi+nilai+(Y)+dengan+koefisien+signifikan%0D%0Asebesar+0%2C000.+Hasil+uji+t+diketahui+persepsi+resiko+(X1)+terhadap+persepsi+nilai%0D%0A(Y)+memiliki+pengaruh+negatif+%2Cvariabel+persepsi+kualitas+(X2)+dan+persepsi+harga%0D%0A(X3)+terhadap+persepsi+nilai+(Y)+memiliki+pengaruh+positif.+Hal+ini%2C+berarti%0D%0Avariabel+persepsi+risiko+(X1)%2C+persepsi+kualitas+(X2)%2C+dan+persepsi+harga+(X3)%0D%0Aberperan+dalam+mempengaruhi+meningkatkan+persepsi+nilai+produk+(Y).%0D%0AKata+kunci+%3A+Private+brand%2C+persepsi+risiko%2C+persepsi+kualitas%2C+persepsi+harga%2C+dan%0D%0Apersepsi+nilai.+&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2019-05-27&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58483%2F1%2F1.%2520ABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58483%2F2%2F2.%2520SKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58483%2F3%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Nidya+Putri+Utami%2C+1511011002++(2019)+ANALISIS+PENGARUH+PERSEPSI+RESIKO%2C+PERSEPS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