?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ELECTRONIC+WORD+OF+MOUTH%2C+KUALITAS+PELAYANAN+SERTA%0D%0ASUASANA+KAFE+DAN+PENGARUHNYA+TERHADAP+PEMBELIAN%0D%0AULANG+YANG+DIMEDIASI+OLEH+KEPUASAN+KONSUMEN%0D%0APADA+WARUNK+UPNORMAL%0D%0A&rft.creator=Ayu+Safitri%2C+201516051055&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+Electronic+Word+of+Mouth%2C%0D%0Akualitas+pelayanan+serta+suasana+cafe+terhadap+pembelian+ulang+dan+mengetahui%0D%0Akepuasan+konsumen+sebagai+mediasi+mempengaruhi+Electronic+Word+of+Mouth%2C%0D%0Akualitas+pelayanan+serta+suasana+cafe+terhadap+pembelian+ulang+pada+Warunk%0D%0AUpnormal.+Populasi+pada+penelitian+ini+adalah+konsumen+Warunk+Upnormal+di%0D%0ABandar+Lampung+dengan+jumlah+sampel+sebanyak+96+orang.+Teknik+pengumpulan%0D%0Adata+menggunakan+kuesioner.+Teknik+analisis+data+yang+digunakan+untuk%0D%0Amenjawab+hipotesis+adalah+analisis+jalur+dengan+bantuan+regresi+linier+berganda.%0D%0AHasil+penelitian+ini+menunjukkan+tidak+ada+pengaruh+yang+signifikan+antara%0D%0AElectronic+Word+of+Mouth+terhadap+kepuasan+konsumen+dan+terdapat+pengaruh%0D%0Ayang+signifikan+antara+kualitas+pelayanan+terhadap+kepuasan+konsumen+dan+tidak%0D%0Aada+pengaruh+yang+signifikan+antara+suasana+cafe+terhadap+kepuasan+konsumen.%0D%0AHal+ini+menunjukkan+bahwa+peran+kepuasan+konsumen+tidak+memediasi+penuh%0D%0Aantara+Electronic+Word+of+Mouth%2C+kualitas+pelayanan+dan+suasana+cafe+terhadap%0D%0Apembelian+ulang+pada+Warunk+Upnormal.%0D%0AKata+Kunci%3A+Electronic+Word+of+Mouth%2CKepuasan+Konsumen%2C+Kualitas+Pelayanan%2C%0D%0A+Pembelian+Ulang%2C+Suasana+Cafe%0D%0A%0D%0AThe+purpose+of+this+research+is+to+determine+the+impact+of+Electronic+Word+of%0D%0AMouth%2C+service+quality+and+the+atmosphere+of+the+store+on+repurchasing+behaviour%0D%0Aand+to+find+out+customer+satisfaction+as+the+mediation+of+Electronic+Word+of+Mouth%2C%0D%0Aservice+quality+and+the+atmosphere+of+the+store+at+Warunk+Upnormal.+Population%0D%0Ain+this+research+is+Warunk+Upnormal+customers+at+Bandar+Lampung+with+96%0D%0Arespondents.+The+data+analysis+techniques+used+to+answer+the+hypothesis+is+path%0D%0Aanalysis+with+the+help+of+multiple+linier+regression.+The+result+of+this+research+are%0D%0Athat+there+is+no+significant+impact+between+Electronic+Word+of+Mouth+on+customer%0D%0Asatisfaction+and+there+is+significant+impact+between+service+quality+on+customer%0D%0Asatisfaction+and+there+is+no+impact+between+store+atmosphere+on+customer%0D%0Asatisfaction.+This+study+suggests+that+the+role+of+customer+satisfaction+as+mediating%0D%0Avariable+is+no+significant+have+mediating+between+Electronic+Word+of+Mouth%2C%0D%0Aservice+quality+and+store+atmosphere+as+independent+variables+and+repurchase%0D%0Abehaviour+as+dependent+variable+at+Warunk+Upnormal.%0D%0AKey+Word%3AElectronic+Word+of+Mouth%2CCustomer+Satisfaction%2CService+Quality%2C%0D%0A+Repurchase+Behaviour%2C+Store+Atmosphere.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019-04-23&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58554%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58554%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58554%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Ayu+Safitri%2C+201516051055++(2019)+ELECTRONIC+WORD+OF+MOUTH%2C+KUALITAS+PELAYANAN+SERTA+SUASANA+KAFE+DAN+PENGARUHNYA+TERHADAP+PEMBELIAN+ULANG+YANG+DIMEDIASI+OLEH+KEPUASAN+KONSUMEN+PADA+WARUNK+UPNORMAL.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58554%2F