?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FAKTOR-FAKTOR+KEPUTUSAN+PEMBELIAN+PRODUK+OLI+PELUMAS%0D%0AAHM+PADA+KONSUMEN+MOTOR+HONDA%0D%0ADI+BANDAR+LAMPUNG&rft.creator=Rahmad+Tri+Yulian%2C+1516051001&rft.subject=300+Ilmu+sosial&rft.description=Tujuan+penelitian+ini+adalah+untuk+mengetahui+besarnya+pengaruh+kesadaran+merek%2C%0D%0Aloyalitas+merek%2C+asosiasi+merek%2C+dan+persepsi+kualitas+terhadap+keputusan+pembelian%0D%0Aproduk+oli+AHM+pada+konsumen+motor+honda+di+Bandar+Lampung.+Jenis+penelitian+ini%0D%0Amenggunakan+pendekatan+metode+deskriptif+kuantitatif+dengan+penelitian+explanatory%0D%0Aresearch.+Populasi+penelitian+adalah+konsumen+pengguna+oli+AHM.+Sampel+penelitian%0D%0Aini+sebanyak+100+responden+dengan+menggunakan+metode+purposive+sampling+.+Teknik%0D%0Apengumpulan+data+menggunakan+kuesioner+dengan+menggunakan+skala+Likert.+Analisis%0D%0Adata+penelitian+ini+menggunakan+analisis+regresi+linear+berganda.+Pengujian+hipotesis%0D%0Amenggunakan+uji+t+dan+uji+F+dengan+signifikansi+%3C5%25.+Hasil+diperoleh+secara+parsial%0D%0Akesadaran+merek%2C+loyalitas+merek%2C+asosiasi+merek%2C+dan+persepsi+kualitas+berpengaruh%0D%0Apositif+dan+signifikan+terhadap+keputusan+pembelian+produk+oli+pelumas+AHM.+Secara%0D%0Asimultan%2C+kesadaran+merek%2C+loyalitas+merek%2C+asosiasi+merek%2C+dan+persepsi+kualitas%0D%0Aberpengaruh+secara+positif+dan+signifikan+terhadap+keputusan+pembelian.%0D%0AKata+Kunci%3A+Kesadaran+Merek%2C+Loyalitas+Merek%2C+Asosiasi+Merek%2C+Persepsi%0D%0AKualitas%2C%0D%0AKeputusan+Pembelian%0D%0A%0D%0AThe+purpose+of+this+study+was+to+determine+the+magnitude+of+the+influence+of+brand%0D%0Aawareness%2C+brand+loyalty%2C+brand+association%2C+and+perceived+quality+on+the+decision+to%0D%0Apurchase+AHM+oil+products+for+Honda+motorbike+users+in+Bandar+Lampung.+This%0D%0Aresearch+applied+a+quantitative+descriptive+method+with+explanatory+research+approach.%0D%0AThe+research+population+is+AHM+oil+users.+A+purposive+sampling+method+was+adopted+in%0D%0Athis+study+and+100+respondents+participated+accordingly.+Data+were+collected+using+a+set%0D%0Aof+Likert-scale+questionnaires.+The+data+were+analyzed+using+multiple+linear+regression%0D%0Amethod.+The+hypotheses+were+tested+using+t+test+and+F+test+with+the+significance+of+%3C5%25.%0D%0AThe+partial+results+revealed+positive+and+significant+effects+of+brand+awareness%2C+brand%0D%0Aloyalty%2C+brand+association%2C+and+perceived+quality+on+purchasing+decisions+of+AHM%0D%0Alubricating+oil+products.+Simultaneously%2C+brand+awareness%2C+brand+loyalty%2C+brand%0D%0Aassociation%2C+and+perceived+quality+showed+positive+and+significant+effects+on+purchasing%0D%0Adecisions.%0D%0AKeywords%3A+Brand+awareness%2C+brand+loyalty%2C+brand+association%2C+perceived+quality%2C%0D%0Apurchasing+decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019-07-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58581%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58581%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58581%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++Rahmad+Tri+Yulian%2C+1516051001++(2019)+FAKTOR-FAKTOR+KEPUTUSAN+PEMBELIAN+PRODUK+OLI+PELUMAS+AHM+PADA+KONSUMEN+MOTOR+HONDA+DI+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58581%2F