?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PROMOSI+DESA+WISATA+TALANG+MULYA%0D%0A(Studi+Kasus+Desa+Talang+Mulya%2C+Kecamatan+Teluk+Pandan%2C+%0D%0AKabupaten+Pesawaran%2C+Provinsi+Lampung)%0D%0A&rft.creator=ABDI+RIZKI+AKBAR%2C+1216011002&rft.subject=384+Komunikasi%2C+telekomunikasi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+strategi++promosi+dalam+pengembangan+%0D%0ADesa++Wisata++Talang++Mulya%2C++Kecamatan++Teluk++Pandan%2C++Kabupaten++Pesawaran.+%0D%0AMetode++penelitian++ini++menggunakan++pendekatan++kualitatif++tipe++deskriptif++dengan+%0D%0Ajumlah++informan++sebanyak++10++informan.++Teknik++pengumpulan++data++yang+%0D%0Adigunakan+adalah+wawancara%2C+observasi+dan+dokumentasi.++Hasil+penelitian+dalam+%0D%0Apenelitian++ini++menunjukkan++bahwa++terdapat++beberapa++strategi++dan++beberapa+%0D%0Aperanan+masyarakat+dalam+pengembangan++Desa+Wisata+Talang+Mulya.++Strategi+%0D%0Ayang++dilakukan++antara++lain++menmberdayakan++masyarakat++secara++aktif%2C++bermitra+%0D%0Adengan+mahasiswa%2C+serta+membentuk+BUM-Des.+Selanjutnya%2C+strategi+yang+telah+%0D%0Adisusun+tersebut+di+dukung+dengan+peranan+masyarakat+yang+dilakukan+antara+lain+%0D%0Amembuat++produk++khas++desa%2C++kesenian++TTKDH%2C++membuat++Turbin++PLTA%2C+%0D%0Amenyediakan+transportasi+wisata+serta+membuat+paket+wisata.+Pembahasan+dalam+%0D%0Apenelitian++ini+++menggunakan++pendekatan++struktural++fungsional%2C++adapun++hasil+%0D%0Aanalisis++yang++dilakukan++dapat++diketahui++bahwa++strategi++promosi++Desa++Wisata+%0D%0ATalang+Mulya+terlihat+cukup+baik++pelaksanaannya%2C+hal+ini+terlihat+dari+partisipasi+%0D%0Amasyarakat++dan++kerjasama++denga++berbagai++elemen%2C++akan++tetapi++masih++ada+%0D%0Akekurangan+dalam+pengembangan+Desa+Wisata+Talang+Mulya+yaitu+terlihat+pada+%0D%0Aakses++jalan++menuju++wisata++yang++masih++sulit++dilalui.++Untuk++itu++diperlukan+%0D%0Akomitmen++bersama++antar++stakeholder++dalam++penelitian++dan++pengembangan+%0D%0Aselanjutnya.%0D%0AKata+kunci%3A+Strategi%2C+Promosi%2C+desa+wisata.%0D%0A%0D%0AThis++study++aims++to++determine++the++promotion++strategies++in++the++development++of+%0D%0ATalang+Mulya+Tourism+Village%2C+Teluk+Pandan+District%2C+Pesawaran+Regency.+This+%0D%0Astudy+applied+descriptive+qualitative+approach+with+a+total+of+10+informants.+The+%0D%0Adata++collection++techniques++were++carried++out++through++interviews%2C++observation++and+%0D%0Adocumentation.++The++results++of++this++study++indicated++that++there++were++several%0D%0Astrategies++and++some++community++roles++in++the++development++of++Talang++Mulya++as++a+%0D%0ATourism++Village.++The++strategies++undertaken++included%3A++empowering++the+%0D%0Aparticipation++of++the++community%2C++partnering++with++students%2C++and++forming++VillageOwned++Enterprises.++The++above++strategies++were++supported++by++the++role++of++the+%0D%0Acommunity%2C+such+as%3A+producing+village-specific+products%2C+TTKDH+arts%2C+building+a+%0D%0AHydropower++Turbine%2C++providing++tourist++transportation++and+++tour++packages.++The+%0D%0Adiscussion++in++this++study++was++made++using++a++functional++structural++approach%2C++while+%0D%0Athe++results++of++the++analysis++showed++that++the++promotion++strategy++of++Talang++Mulya+%0D%0ATourism++Village++has++been++well++managed%2C++as++seen++from++the++community+%0D%0Aparticipation+and+cooperation+with+various+elements%2C+yet+there+was+shortcoming+in+%0D%0Athe+development+of+Talang+Mulya+Tourism+Village%2C+in+which+the+access+road+to+%0D%0Athe+tourism+destination+is+difficult+to+pass.+Therefore%2C+it+is+important+to+have+a+firm+%0D%0Acommitment+among+stakeholders+in+further+research+and+development.%0D%0AKeywords%3A+Strategies%2C+Promotion%2C+Tourism+Village.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58696%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58696%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58696%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ABDI+RIZKI+AKBAR%2C+1216011002++(2019)+STRATEGI+PROMOSI+DESA+WISATA+TALANG+MULYA+(Studi+Kasus+Desa+Talang+Mulya%2C+Kecamatan+Teluk+Pandan%2C+Kabupaten+Pesawaran%2C+Provinsi+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58696%2F