?url_ver=Z39.88-2004&rft_id=1646031005&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMASARAN+DINAS+PARIWISATA+DALAM+MEMPROMOSIKAN+PANTAI+LABUHAN+JUKUNG+KABUPATEN+PESISIR+BARAT+SELAMA+MASA+PANDEMI+COVID-19%0D%0A&rft.creator=DEWI+LARASATI+NAYOLA+%2C+1646031005&rft.subject=300+Ilmu+sosial&rft.description=Indonesia+yang+terdiri+dari+berbagai+macam+pulau%2C+tentunya+memiliki+dinasti+pariwisata+yang+berbeda-beda%2C+baik+dari+pantai%2C+gunung%2C+dan+alam.+Pariwisata+merupakan+alternatif+pemasukan+pendapatan+suatu+daerah+maupun+bagi+devisa+negara-negara+maju+sekalipun.+Salah+satu+potensi+wisata+yang+berpengaruh+pesat+seperti+wisata+pantai+yang+ada+di+Lampung+salah+satunya+Pantai+Labuhan+Jukung+tepatnya+di+Kabupaten+Pesisir+Barat+(Krui).+Seiring+dengan+diberlalukannya+pembatasan+sosial+berskala+besar+(PSBB)%2C+akibat+virus+corona%2C+menyebabkan+kurangnya+minat+masyarakat+untuk+datang+menikmati+keindahan+pantai+labuhan+jukung.+hal+tersebut+berdampak+bagi+pertumbuhan+perekonomian+masyarakat+dan+Kabupaten+tersebut%2C+strategi+komunikasi+dan+memasang+informasi+melalui+media+online+terus+dilakukan+oleh+masyarakat+dan+dinas+pariwisata+Pesiri+Barat.+Penelitian+ini+dilakukan+bertujuan+untuk+mengetahui+strategi+komunikasi+pemasaran+Dinas+Pariwisata+dalam+mempromosikan+pantai+Labuhan+Jukung+Kabupaten+Pesisir+Barat+Selama+Pandemic+Covid-19.+Tipe+penelitian+ini+menggunakan+tipe+deskriptif+kualitatif%2C+dengan+menggunakan+metode+observasi%2C+wawancara+dan+dokumentasi.%0D%0AHasil+penelitian+menjelaskan+bahwa%2C+komunikasi+pemasaran+yang+dilakukan+oleh+Dinas+Pariwisata%2C+peran+masyarakat+serta+pelaku+usaha+Kabupaten+Pesisir+Barat+selama+covid-19+yaitu+dengan+cara+memberikan+informasi-informasi+yang+dibutuhkan+oleh+wisatawan+yang+akan+berkunjung+seperti+fasilitas-fasilitas+pantai%2C+lokasi+atau++letak+pantai+Labuhan+Jukung%2C+foto-foto+yang+semuanya+dapat+diakses+di+akses+melalui+Website%2C+Instagram%2C+Facebook+serta+Whatshapp+Dinas+Pariwisata+Kabupaten+Pesisir+Barat.+Setelah+dibukanya+kembali+secara+bertahap+setelah+covid-19+wisatawan+yang+ingin+berkunjung+diwajibkan+mematuhi+protokol+kesehatan%2C+Dapat+disimpulkan+bahwa+strategi+komunikasi+pemasaran+yang+dilakukan+oleh+Dinas+Pariwisata%2C+masyarakat+dan+pelaku+usaha+Pesisir+Barat+dalam+Mempromosikan+Pantai+Labuhan+Jukung+sangat+baik+terutama+selama+masa+pandemic+Covid-19+yang+tujuannya+agar+pantai+labuhan+jukung+kembali+ramai+di+minati+oleh+wisatawan+baik+dari+dalam+maupun+mancanegara%0D%0AKata+Kunci+%3A+Pariwisata%2C+Komunikasi+Pemasaran%2C+Strategi%2C+Wisata+Pantai%2C+Covid-19%2C+Promosi.%0D%0A%0D%0AIndonesia+which+consists+of+various+islands%2C+of+course%2C+has+different+tourism+dynasties%2C+both+from+beaches%2C+mountains%2C+and+nature.+Tourism+is+an+alternative+source+of+income+for+a+region+as+well+as+foreign+exchange+for+developed+countries.+One+of+the+tourism+potentials+that+has+a+fast+effect%2C+such+as+beach+tourism+in+Lampung%2C+is+Labuhan+Jukung+Beach%2C+precisely+in+the+Pesisir+Barat+Regency+(Krui).+Along+with+the+passing+of+large-scale+social+restrictions%2C+due+to+the+corona+virus%2C+causing+a+lack+of+public+interest+in+coming+to+enjoy+the+beauty+of+the+harbor+of+Jukung+beach.+this+has+an+impact+on+the+economic+growth+of+the+community+and+the+district%2C+communication+strategies+and+posting+information+through+online+media+continue+to+be+carried+out+by+the+community+and+the+Pesiri+Barat+tourism+office.+This+study+was+conducted+to+determine+the+marketing+communication+strategy+of+the+Tourism+Office+in+promoting+Labuhan+Jukung+beach%2C+Pesisir+Barat+Regency+during+the+Covid-19+Pandemic.+This+type+of+research+uses+a+qualitative+descriptive+type%2C+using+the+methods+of+observation%2C+interviews+and+documentation.%0D%0AThe+results+of+the+study+explain+that%2C+marketing+communications+carried+out+by+the+Tourism+Office%2C+the+role+of+the+community+and+business+actors+in+Pesisir+Barat+Regency+during+covid-19%2C+namely+by+providing+information+needed+by+tourists+who+will+visit+such+as+beach+facilities%2C+location+or+location+of+Labuhan+beach.+Jukung%2C+all+of+which+can+be+accessed+via+the+Website%2C+Instagram%2C+Facebook+and+WhatsApp%2C+the+Pesisir+Barat+Regency+Tourism+Office.+After+the+gradual+reopening+after+covid-19%2C+tourists+who+want+to+visit+are+required+to+comply+with+health+protocols%2C+it+can+be+concluded+that+the+marketing+communication+strategy+carried+out+by+the+Tourism+Office%2C+the+community+and+West+Coast+business+actors+in+promoting+Labuhan+Jukung+Beach+is+very+good%2C+especially+during+the+Covid-19+pandemic.+whose+goal+is+that+the+Labuhan+Jukung+beach+is+again+bustling+in+the+interest+of+tourists+both+from+within+and+outside+the+country.%0D%0A%0D%0AKeywords%3A+Tourism%2C+Marketing+Communication%2C+Strategy%2C+Beach+Tourism%2C+Covid-19%2C+Promotion.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-03-04&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58919%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58919%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F58919%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DEWI+LARASATI+NAYOLA+%2C+1646031005++(2022)+STRATEGI+KOMUNIKASI+PEMASARAN+DINAS+PARIWISATA+DALAM+MEMPROMOSIKAN+PANTAI+LABUHAN+JUKUNG+KABUPATEN+PESISIR+BARAT+SELAMA+MASA+PANDEMI+COVID-19.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F58919%2F