?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MODEL+PERSAMAAN+STRUKTURAL+%0D%0ADENGAN+METODE+ESTIMASI+MAXIMUM+LIKELIHOOD+%0D%0A(Studi+Kasus%3A+Loyalitas+Pelanggan+Ojek+Online+Grab+Pada+Mahasiswa%0D%0AMatematika+dan+Ilmu+Pengetahuan+Alam+Universitas+Lampung)+%0D%0A&rft.creator=ASIH+KURNIASIH%2C+1517031086&rft.subject=370+Pendidikan&rft.subject=510+Matematika&rft.description=Penelitian+ini+bertujuan+untuk+menguji+pengaruh+langsung+dan+tidak+langsung%0D%0Aserta+pengaruh+total+antar+variabel+laten+dalam+model+persamaan+struktural+pada%0D%0Aloyalitas+pelanggan+pengguna+ojek+online+grab+bike+di+FMIPA+Universitas%0D%0ALampung.++Metode+yang+digunakan+dalam+penelitian+ini+adalah+metode+Maximum%0D%0ALikelihood+(ML).++Model+terdiri+dari+3+variabel+laten+yaitu+kualitas+pelayanan%2C%0D%0Akepuasan+pelanggan+dan+loyalitas+pelanggan+serta+11+variabel++indikator+yaitu+X%0D%0A%2C%0D%0AX%0D%0A2%0D%0A%2C%0D%0A+%0D%0AX%0D%0A3%0D%0A%2C+X%0D%0A4%0D%0A%2C+Y%0D%0A1%0D%0A%2C+Y%0D%0A2%0D%0A%2C+Y%0D%0A3%0D%0A%2C+Y%0D%0A4%0D%0A%2C+Y%0D%0A5%0D%0A%2C+Y%0D%0A6%0D%0A%2C+dan+Y%0D%0A.++Pengujian+model+dilakukan%0D%0Amenggunakan+uji+kecocokan+model.++Hasil+penelitian+ini++menunjukkan+bahwa%0D%0Adata+yang+dikumpulkan+dengan+model+memiliki+kecocokan+yang+baik+dan%0D%0Adiperoleh+pengaruh+langsung+kualitas+pelayanan+ke+loyalitas+pelanggan+sebesar%0D%0A27%25+sedangkan++pengaruh+tidak+langsung+kualitas+pelayanan+terhadap+loyalitas%0D%0Apelanggan+melalui+kepuasan+pelanggan+sebesar+36%25+serta+pengaruh+total+kualitas%0D%0Apelayanan+terhadap+loyalitas+pelanggan+sebesar+63%25.+%0D%0A7%0D%0A%0D%0A%0D%0AKata+kunci+%3A++Model+Persamaan+Struktural%2C+Maximum+Likelihood%2C+Uji+Kecocokan%0D%0AModel.%0D%0A++%0D%0A1%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A+%0D%0AABSTRACT%0D%0A%0D%0A+%0D%0ASTRUCTURAL+EQUATION+MODELING+BY+USING+MAXIMUM%0D%0ALIKELIHOOD+ESTIMATION+METHOD+%0D%0A(Case+Study%3A+Customer+Loyalty+of+Online+Grab+for+Students+of+Mathematics+and%0D%0ANatural+Sciences+of+Lampung+University)+%0D%0A+%0D%0A%0D%0A+%0D%0A%0D%0AThe+purpose+of+this+study+is+to+examine+direct%2C+indirect+effect+and+the+total+effect%0D%0Abetween+latent+variables+in+structural+equation+modeling+on+the+loyalty+of%0D%0Acustomers+grab+bike+at+FMIPA+of+Lampung+University+using+Maximum%0D%0ALikelihood+method.++In+this+study+there+are+3+latent+variables+consisting+of+service%0D%0Aquality%2C+customer+satisfaction%2C+customer+loyalty+and+11+indicator+variables%0D%0Aconsisting+X1%2C+X2%2C+X3%2C+X4%2C+Y1%2C+Y2%2C+Y3%2C+Y4%2C+Y5+%2C+Y6%2C+and+Y7.++The+model+is%0D%0Aevaluated+using+Goodness+Of+Fit+(GOF)+test.++The+results+of+this+study+indicate%0D%0Athat+the+data+with+the+model+has+a+good+fit+and+the+direct+effect+of+service+quality%0D%0Aon+customer+loyalty+is+27%25%2C++the+indirect+effect+of+service+quality+on+customer%0D%0Aloyalty+through+customer+satisfaction+is+36%25+and+the+total+effect+of+service+quality%0D%0Aon+customer+loyalty+is+63%25.+%0D%0A+%0D%0A%0D%0AKey+words+%3A++Structural+Equation+Modeling%2C+Maximum+Likelihood%2C+Goodness+of%0D%0AFit+Test.+%0D%0A++&rft.publisher=Fakultas+Keguruan+Ilmu+Pendidikan+&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59020%2F1%2FABSTRAK-ABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59020%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59020%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ASIH+KURNIASIH%2C+1517031086++(2019)+MODEL+PERSAMAAN+STRUKTURAL+DENGAN+METODE+ESTIMASI+MAXIMUM+LIKELIHOOD+(Studi+Kasus%3A+Loyalitas+Pelanggan+Ojek+Online+Grab+Pada+Mahasiswa+Matematika+dan+Ilmu+Pengetahuan+Alam+Universitas+Lampung).++Fakultas+Keguruan+Ilmu+Pendidikan+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F59020%2F