?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PEMASARAN+PARTAI+POLITIK+BARU%0D%0ADALAM+PEMILIHAN+DPRD+KOTA+BANDAR+LAMPUNG+2019%0D%0A(Studi+Pada+Partai+Perindo%2C+PSI%2C+Berkarya+dan+Garuda)&rft.creator=DARA+ATIKA%2C+1516021098&rft.subject=300+Ilmu+sosial&rft.description=Pemilihan+legislatif+merupakan+cara+masyarakat+untuk+menyalurkan+hak+pilihnya%0D%0Auntuk+memilih+wakil+rakyat+yang+akan+duduk+di+kursi+parlemen.+Pemilihan%0D%0Alegislatif+yang+diselenggarakan+pada+tahun+2019+diikuti+oleh+enam+belas+Partai%0D%0APolitik+Nasional+termasuk+empat+partai+politik+baru.+Tujuan+dari+penelitian+ini%0D%0Aadalah+untuk+mengatahui+strategi+pemasaran+yang+dilakukan+partai+politik+baru+di%0D%0Adalam+pemilihan+DPRD+Kota+Bandar+Lampung+2019+ditengah+banyaknya+partai%0D%0Apolitik+lama.+Penelitian+ini+menggunakan+teori+marketing+politik+menurut%0D%0AFirmanzah+yang+meliputi+segmentasi%2C+targeting+dan+positioning.+Jenis+penelitian%0D%0Aini+adalah+deskriptif+dengan+pendekatan+kualitatif+dengan+mengambil+lokasi%0D%0Apenelitian+di+Kota+Bandar+Lampung.+Hasil+penelitian+ini+menunjukan+bahwa+Partai%0D%0APerindo+memiliki+target+segmen+kepada+masyarakat+menengah+kebawah+serta%0D%0Amemiliki+image+kesejahteraan+masyarakat+dan+menggunakan+media+televisi+dalam%0D%0Amensosialisasikan+program+dan+partai.+PSI+lebih+mengarah+kepada+kalangan%0D%0Amilenial+dan+kaum+perempuan+dan+melakukan+sosialisasi+secara+door+to+door%0D%0Auntuk+memperkenalkan+partainya.+Target+segmen+Partai+Berkarya+adalah+seluruh%0D%0Akalangan+dan+golongan+masyarakat+serta+Partai+Berkarya+membawa+dan%0D%0Amensosalisasikan+nilai+serta+program+orde+baru+kepada+masyarakat+dan+memiliki%0D%0Aimage+Bapak+Soeharto.+Target+segmen+Partai+Garuda+adalah+kalangan+menengah%0D%0Akebawah+serta+tidak+menggunakan+tokoh+sentra+di+dalam+partai.+Berdasarkan%0D%0Aanalisis+penulis%2C+Partai+Perindo+adalah+partai+yang+paling+efektif+dalam+melakukan%0D%0Apembentukan+image%2C+menjalankan+program+serta+melakukan+sosialisasi+baik+secara%0D%0Alangsung+maupun+menggunakan+media.%0D%0AKata+Kunci+%3A+Strategi+Pemasaran%2C+Partai+Politik%2C+Pemilihan+DPRD%2C+Segmentasi%2C%0D%0ATargeting%2C+Positioning%0D%0A%0D%0ALegislative+election+is+a+way+for+the+society+to+conduct+their+voting+rights+to+elect%0D%0Athe+representatives+who+will+sit+in+parliamentary+chair.+The+legislative+election%0D%0Awhich+is+held+in+2019+is+attended+by+sixteen+Political+Parties+including+four+new%0D%0Apolitical+parties.+The+aim+of+this+study+is+to+find+out+the+strategy+for+the%0D%0Aimplementation+of+new+political+parties+in+2019+legislative+elections.+This+study%0D%0Auses+political+marketing+theory+according+to+Firmanzah+which+included%0D%0Asegmentation%2C+targeting+and+positioning.+This+type+of+research+is+descriptive+with+a%0D%0Aqualitative+approach+by+doing+a+research+which+is+located+in+Bandar+Lampung.+The%0D%0Aresults+of+this+study+indicate+that+Perindo+Party+has+a+segment+target+to+the+middle%0D%0Aand+lower+classes+and+an+image+of+community+welfare+and+they+use+television%0D%0Amedia+in+socialize+the+program+and+party.+PSI+is+more+directed+towards+millennials%0D%0Aand+women+and+conducts+door+to+door+socialization+to+introduce+their+party.+The%0D%0Asegment+target+of+the+Berkarya+Party+is+all+classes+and+groups+of+society%2C+and+the%0D%0ABerkarya+Party+brings+and+socializes+the+values+and+programs+of+the+new+order+to%0D%0Athe+people+and+have+the+image+of+Mr.+Soeharto.+The+Garuda+Party's+segment+target%0D%0Ais+the+middle+to+lower+class+and+does+not+use+central+figures+in+the+party.+Based+on%0D%0Athe+analysis+of+the+author%2C+Perindo+party+is+the+most+effective+party+in+forming+an%0D%0Aimage%2C+implement+the+program+and+also+socializing+directly+or+using+media%0D%0AKeywords%3A+Marketing+Strategy%2C+Political+Parties%2C+Legislative+Election%2C%0D%0ASegmentation%2C+targeting%2C+positioning&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019-07-09&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59240%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59240%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59240%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++DARA+ATIKA%2C+1516021098++(2019)+STRATEGI+PEMASARAN+PARTAI+POLITIK+BARU+DALAM+PEMILIHAN+DPRD+KOTA+BANDAR+LAMPUNG+2019+(Studi+Pada+Partai+Perindo%2C+PSI%2C+Berkarya+dan+Garuda).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F59240%2F