?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERILAKU+KHALAYAK+MEDIA+TELEVISI+TERHADAP+%0D%0AKECENDERUNGAN+MEMILIH+PADA+PILPRES+2019%0D%0A(Studi+di+Tiyuh+Mekar+Jaya%2C+Kecamatan+Gunung+Agung%2C+Kabupaten+Tulang+%0D%0ABawang+Barat)%0D%0A&rft.creator=FEYGY+ZEYNUVIETA%2C+1516021060&rft.subject=302+Interaksi+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+yang+dilakukan+di+Tiyuh+Mekar+Jaya+bertujuan+untuk+mengetahui+perilaku+%0D%0Akhalayak+media+televisi+dalam+melihat+tayangan+televisi+dan+pengaruhnya+terhadap+%0D%0Akecenderungan+memilih+pada+pilpres+2019.+Penelitian+ini+merupakan+penelitian+%0D%0Aeksploratori+dengan+menggunakan+pendekatan+kuantitatif.+Jenis+data+yang+digunakan+%0D%0Adalam+penelitian+ini+adalah+data+primer+adapun+teknik+pengumpulan+data+penelitian+ini+%0D%0Amenggunakan+kuesioner+dan+studi+kepustakaan.+Untuk+mengukur+pengaruh+media+%0D%0Atelevisi+terhadap+kecenderungan+memilih+pada+penelitian+ini+menggunakan+uji+regresi+%0D%0Alinear+sederhana.+Hasil+penelitan+menyatakan+bahwa+kondisi+khalayak+media+televisi+di+%0D%0ATiyuh+Mekar+Jaya+cenderung+tinggi+dengan+presentase+56%25.+Demikian+dengan+kondisi+%0D%0Aperilaku+memilih+masyarakat+di+Tiyuh+Mekar+Jaya+juga+berada+dalam+kategori+tinggi+%0D%0Ayaitu+48%25.+Hasil+uji+pengaruh+dengan+menggunakan+uji+regresi+linear+sederhana+%0D%0Amenunjukkan+bahwa+variabel+perilaku+khalayak+media+televisi+secara+parsial+memiliki+%0D%0Apengaruh+positif+dan+tidak+signifikan+dengan+T+tabel%3CT+hitung+dengan+nilai+%0D%0A1%2C29043%3C5%2C314+dengan+tingkat+signifikansi+sebesar+0%2C000+persen.+Perilaku+khalayak+%0D%0Amedia+televisi+memiliki+pengaruh+positif+mengindikasikan+bahwa+semakin+tinggi+%0D%0Apengaruh+dari+perilaku+khalayak+media+televisi+maka+akan+semakin+meningkatkan+%0D%0Akecenderungan+memilih.%0D%0AKata+Kunci%3A+Khalayak%2C+Perilaku+Memilih%2C+Pemilihan+Presiden.%0D%0AThe+aims+of+the+research+at+Tiyuh+Mekar+Jaya+conducted+to+determine+the+behavior+of+%0D%0Atelevision+audiences+in+viewing+television+shows+and+the+influence+on+voting+tendency%0D%0Ain+the+2019+of+presidential+election.+This+research+is+an+exploratory+study+using+a+%0D%0Aquantitative+approach.+The+type+of+data+used+in+this+study+is+primary+data+while+the+data+%0D%0Acollection+techniques+of+this+study+used+questionnaires+and+literature+studies.+To+%0D%0Ameasure+the+influence+of+television+media+on+the+tendency+to+choose+in+this+study+using+%0D%0Aa+simple+linear+regression+test.+The+results+of+the+study+state+that+the+conditions+of+the+%0D%0Atelevision+audience+in+Tiyuh+Mekar+Jaya+tend+to+be+high+with+a+percentage+of+56%25.+%0D%0AThus+with+the+condition+of+the+behavior+of+choosing+the+people+in+Tiyuh+Mekar+Jaya+%0D%0Aalso+in+the+high+category+of+48%25.+The+results+of+the+influence+test+using+simple+linear+%0D%0Aregression+test+showed+that+the+behavior+variable+of+the+television+partially+had+a+%0D%0Apositive+and+not+significant+effect+with+the+T+table+%3CT+count+with+a+value+of+1.29043+%0D%0A%3C5.314+with+a+significance+level+of+0%2C000+percent.+The+behavior+of+television+audiences+%0D%0Ahas+a+positive+effect+indicating+that+the+higher+the+influence+of+the+behavior+of+the+%0D%0Aaudience+television+will+further+increase+the+tendency+to+choose.%0D%0AKeywords%3A+Audience%2C+Voting+Behavior%2C+Presidential+Election.%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59359%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59359%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59359%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++FEYGY+ZEYNUVIETA%2C+1516021060++(2019)+PENGARUH+PERILAKU+KHALAYAK+MEDIA+TELEVISI+TERHADAP+KECENDERUNGAN+MEMILIH+PADA+PILPRES+2019+(Studi+di+Tiyuh+Mekar+Jaya%2C+Kecamatan+Gunung+Agung%2C+Kabupaten+Tulang+Bawang+Barat).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F59359%2F