?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PERSEPSI+PEDAGANG+DAN+MASYARAKAT+TERHADAP+KEBIJAKAN+%0D%0APERIZINAN+MINIMARKET+%0D%0A(Studi+Di+Dusun+Menur+Desa+Banjar+Rejo+Kecamatan+Batang+Hari+%0D%0AKabupaten+Lampung+Timur)&rft.creator=ULFA+PUTRI+ANDANI%2C+1416021110&rft.subject=302+Interaksi+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=This+research+is+motivated+by+the+increasingly+intense+competition+of+%0D%0Aretail+business%2C+especially+grocery+stores%2C+which+is+characterized+by+the+%0D%0Aemergence+of+many+minimarkets+in+recent+years.The+purpose+of+this%0D%0Astudy+is+to+find+out+the+Grocers+and+Society%E2%80%99s+Perceptions+of+the+%0D%0AMinimarket+Licensing+Policy+(Study+in+Menur+Hamlet%2C+Banjar+Rejo+%0D%0AVillage%2C+Batang+Hari+Sub-district%2C+East+Lampung+District).+The+theory+%0D%0Aused+in+this+study+is+the+perception+theory+which+includes+three+%0D%0Aindicators%2C+namely+cognitive%2C+affective%2C+and+conation.+The+method+of+this+%0D%0Astudy+is+quantitative+descriptive+by+using+a+single+table+and+cross+%0D%0Atabulation+analysis.+The+technique+of+data+collection+is+done+by+giving+%0D%0Aquestionnaires+and+conducting+interviews+with+several+informants.+The+%0D%0Aresults+of+this+study+are+the+cognitive+components+of+traders+87.5%25+know+%0D%0Aand+cognitive+people+do+not+know+which+reaches+98.5%25.+Affective+%0D%0Acomponents+of+traders+do+not+agree+87%25+and+the+attitude+of+the+%0D%0Acommunity+agrees+to+reach+97.1%25.+The+component+of+merchant+%0D%0Aconversions+is+not+good%2C+reaching+75%25+and+community+conversions+say+%0D%0Agood%2C+reaching+81.5%25.+Based+on+the+results+of+the+study+it+can+be+%0D%0Aconcluded+that+the+overall+indicators+of+cognitive%2C+affective%2C+and+conative+%0D%0Aperceptions+can+be+concluded+that+16+respondents+are+high+knowledge+%0D%0Atraders%2C+but+their+attitudes+and+judgments+are+negative+regarding+the+%0D%0Aexistence+of+minimarkets%2C+with+these+conclusions+it+can+be+said+that+the+%0D%0Aperception+value+is+negative.+On+the+contrary+70+respondents+of+the+%0D%0Aknowledge+community+are+low+but+their+attitudes+and+judgments+are+%0D%0Apositive+towards+the+presence+of+minimarkets%2C+with+this+conclusion+it+can+%0D%0Abe+said+that+the+perception+value+is+positive.%0D%0AKeywords%3A+Perception%2C+Cognitive%2C+Affective%2C+Traditional+Grocery%2C+%0D%0ASociety%2C+Minimarket%0D%0APenelitian+ini+dilatarbelakangi+oleh+semakin+ketatnya+persaingan+di+%0D%0Abidang+bisnis+eceran+khususnya+toko+kelontong+yang+ditandai+dengan+%0D%0Abanyak+bermunculannya+minimarket+dalam+beberapa+tahun+belakangan+%0D%0Aini.+Tujuan+yang+hendak+dicapai+dalam+penelitian+ini+adalah+untuk+%0D%0Amengetahui+Persepsi+Pedagang+Dan+Masyarakat+Terhadap+Kebijakan+%0D%0APerizinan+Minimarket+(Studi+Di+Dusun+Menur+Desa+Banjar+Rejo+%0D%0AKecamatan+Batang+Hari+Kabupaten+Lampung+Timur).+Teori+yang+%0D%0Adigunakan+dalam+penelitian+ini+adalah+teori+persepsi+yang+meliputi+tiga+%0D%0Aindikator+yaitu+kognitif%2C+afektif%2C+dan+konasi.+Metode+dalam+penelitian+ini+%0D%0Ayaitu+deskriptif+kuantitatif+dengan+menggunakan+tabel+tunggal+dan+%0D%0Aanalisis+dengan+mengunakan+tabulasi+silang.+Teknik+pengumpulan+data+%0D%0Adengan+memberikan+kuisioner+dan+melakukan+wawancara+dengan+%0D%0Abeberapa+informan.+Hasil+penelitian+ini+yaitu+Komponen+kognitif+%0D%0Apedagang+87.5%25+tahu+dan+kognitif+masyarakat+tidak+tahu+yaitu+mencapai+%0D%0A98.5%25.+Komponen+afektif+pedagang+tidak+setuju+87%25+dan+sikap+%0D%0Amasyarakat+setuju+mencapai+97.1%25.+Komponen+konasi+pedagang+tidak+%0D%0Abaik+mencapai+75%25+dan+konasi+dari+masyarakat+menyatakan+baik%2C+%0D%0Amencapai+81.5%25.+Berdasarkan+hasil+penelitian+dapat+disimpulkan+%0D%0Akeseluruhan+indikator+persepsi+kognitif%2C+afektif%2C+dan+konasi+dapat+%0D%0Adisimpulkan+bahwa+16+responden+pedagang+pengetahuannya+tinggi%2C+%0D%0Aakan+tetapi+sikap+dan+penilaiannya+negative+mengenai+keberadaan+%0D%0Aminimarket%2C+dengan+kesimpulan+tersebut+dapat+dikatakan+nilai+%0D%0Apersepsinya+negative.+Sebaliknya+70+responden+masyarakat+%0D%0Apengetahuannya+rendah+akan+tetapi+sikap+dan+penilainnya+positif+%0D%0Aterhadap+keberadaan+minimarket%2C+dengan+kesimpulan+tersebut+dapat+%0D%0Adikatakan+nilai+persepsinya+positif.%0D%0AKata+kunci%3A+Persepsi%2C+Kognitif%2C+Afektif%2C+Pedagang+Warung+%0D%0ATradisional%2C+Masyarakat%2C+Minimarket&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2019&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59523%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59523%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59523%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++ULFA+PUTRI+ANDANI%2C+1416021110++(2019)+PERSEPSI+PEDAGANG+DAN+MASYARAKAT+TERHADAP+KEBIJAKAN+PERIZINAN+MINIMARKET+(Studi+Di+Dusun+Menur+Desa+Banjar+Rejo+Kecamatan+Batang+Hari+Kabupaten+Lampung+Timur).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F59523%2F