@misc{eprints59768,
           month = {Maret},
           title = {PENGARUH INTERAKSI PARASOSIAL TERHADAP PERILAKU CELEBRITY WORSHIP PENGGEMAR NCT (NCTZEN) MELALUI APLIKASI BUBBLE LYSN},
          author = {1616031016 EKA FAUZIAH },
         address = {UNIVERSITAS LAMPUNG},
       publisher = {FAKULTAS ILMU SOSIAL DAN ILMU POLITIK},
            year = {2022},
             url = {http://digilib.unila.ac.id/59768/},
        abstract = {Seorang idola K-pop memiliki tuntutan untuk memberikan  fan service kepada penggemarnya melalui berbagai cara. Namun adanya wabah Covid-19 membuat penggemar tidak bisa  bertemu dengan idola, sehingga agensi dunia hiburan membuat inovasi untuk tetap memberikan fan service kepada penggemar, prmberian fan service difokuskan pada pembuatan konten dengan memanfaatkan sosail media (SNS), juga pembelian komunikasi online. Lysn ialah aplikasi berbasis komunitas, pada tahun 2018 Lysn merilis  fitur baru yaitu fitur Bubble, melalui fitur ini penggemar bisa berinteraksi secara private atau pribadi dengan idola. Interaksi yang dilakukan melalui fitur Bubble ialah interaksi satu arah. penggemar memiliki motivasi untuk melakukan interaksi parasosial yaitu task attraction, identification attraction dan romantic attraction. Kebiasaan seperti melihat, membaca dan menonton selebriti menimbulkan perilaku celebrity worship yang diukur dari tiga tingkatan yaitu entertaiment social value, intense personal feeling dan borderline pathological. Penelitian ini bertujuan untuk mengetahui adanya pengaruh interaksi parasosial terhadap celebrity worship penggemar NCT atau NCTzen. Teori yang digunakan ialah teori usses and effect. Penelitian dilakukan dengan menggunakan metode penelitian kuantitatif. 100 NCTzen yang berlangganan fitur Bubble NCT menjadi responden pada penelitian ini. Hasil penelitian menunjukan  bahwa berdasarkan hasil uji T  interaksi parasosial memengaruhi timbulnya perilaku celebrity worship sebesar 87,4\%, sedangkan 12,6\% dipengaruhi oleh hal yang tidak diteliti di dalam penelitian ini. Maka disimpulkan bahwa interaksi parasosial yang dilakukan melalui aplikasi Bubble Lysn memliki pengaruh terhadap timbulnya perilaku celebrity worship NCTzen.
Kata Kunci : Bubble Lysn, Interaksi Parasosial, Perilaku Celebrity Worship, Uses and Effect


A K-pop idol has demands to provide fan service to his fans through various ways. However, the Covid-19 prevented fans from meeting idols, so entertainment  agencies made innovations and continue to provide fan service to fans, providing fan service focused on creating content by utilizing social media (SNS), as well as purchasing online communications. Lysn is a community-based application, in 2018 Lysn released a new feature, namely the Bubble feature, through this feature fans can interact  privately with idols. The interaction carried out through the Bubble feature is a one-way interaction. Fans have the motivation to perform parasocial interactions, task attraction, identification attraction and romantic attraction. Habits like  seeing, reading and watching celebrities lead to celebrity worship behavior which is measured from three levels, namely entertainment social value, intense personal feeling and borderline pathological. This study aims to determine the effect of parasocial interaction on celebrity worship fans of NCT or NCTzen. The theory used is the theory of uses and effects. The research was conducted using quantitative research methods. 100 NCTzens who subscribed to the Bubble NCT feature became respondents in this study. The results showed that based on the results of the T test, parasocial interaction influenced the emergence of celebrity worship behavior by 87.4\%, while 12.6\% was influenced by things not examined  in this study. Then it is concluded that the parasocial interaction that is carried out through the Bubble Lysn application has an influence on the emergence of celebrity worship NCTzen behavior.
 
Keywords: Bubble Lysn, Parasocial Interaction, Celebrity Worship, Uses and Effect
}
}