?url_ver=Z39.88-2004&rft_id=1716031094&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENERAPAN+KOMUNIKASI+INTERPERSONAL+YANG+EFEKTIF+OLEH+EVENT+ORGANIZER++DALAM+MEMBANGUN+KEPUASAN+KLIEN+DI+MASA+PANDEMI+COVID19+(Studi+Pada+Event+Organizer+CV.+Satu+Frekuensi+di+Bandar+Lampung)&rft.creator=MAHARANI+RIZKI+CHAIRUNNISA+%2C+1716031094&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Event+organizer+merupakan++sebuah+jasa+yang+didalamnya+melibatkan+berbagai+pihak+dan+tentunya+membuat+sebuah+kerumunan+yang+di+dalamnya+terdapat+banyak+orang.+Pada+masa+pendemi+Covid-19+salah+satu+usaha+yang+mengalami+penurunan+yaitu+di+bidang+event+organizer+hal+ini+dikarenakan+tidak+diperolehkannya+keramaian+yang+melibatkan+banyak+orang+sehingga+event-event+yang+harusnya+berjalan+kini+tidak+di+perbolehkan.+Lobi%2C+negosiasi+dan+juga+persuasi+sudah+ada+dari+awal+proses+pembuatan+event+seperti+saat+CV.+Satu+Frekuensi+melakukan++tander+atau+bidding+terhadap+perusahaan+yang+akan+menajdi+calon+klien+CV.+Satu+Frekuensi%2C+proses+persiapan+eventpun+didalamnya+ada+juga+proses+lobi%2C+negosiasi+dan+juga+persuasi.+Tujuan+dari+penelitian+ini+adalah+untuk+menerapkan+komunikasi+antarpribadi+antara+klien+dan+CV.+Satu+Frekuensi.+Komunikasi+antarpribadi+antara+klien+dan+CV.+Satu+Frekuensi+menjadi+salah+satu+faktor+penentu+dalam+keberhasilan+pengelolaan+event+yang+dilakukan+oleh+CV.+Satu+Frekuensi+dalam+membangun+kepuasan+klien+di+masa+pandemi+Covid-19.%0D%0APenelitian+ini+menggunakan+metode+penelitian+kualitatif+dengan+pendekatan+deskriptif.+Sumber+data+dalam+penelitian+ini+berupa+data+primer+dan+sekunder.+Teknik+pengumpulan+data+dilakukan+dengan+cara+wawancara%2C+observasi+dan+dokumentasi+hasil+penelitian.+Fokus+pada+penelitian+ini+yaitu+penerapan+komunikasi+interpersonal+yang+efektif+oleh+event+organizer+++++++dalam+membangun+kepuasan+klien+di+masa+pandemi+covid-19.%0D%0ABerdasarkan+hasil+penelitian+di+ketahui+bahwa+penerapan+komunikasi+interpersonal+yang+diterapkan+oleh+CV.+Satu+Frekuensi+menggunakan+pendekatan+humanistik+yang+terdiri+dari+5+aspek+yang+dikatakan+sudah+berjalan+baik%2C+yaitu+sikap+keterbukaan%2C+empati%2C+mendukung%2C+positif+dan+juga+kesetaraan.+Penerapan+komunikasi+antar+pribadi+yang+menerapkan+aspek+keterbukaan%2C+sikap+positif%2C+empati%2C+sikap+mendukung+dan+juga+sikap+kesetaraan+yang+di+lakukan+dalam+semua+tahapan+event+yang+sesuai+dengan+sop+dan+juga+terjadi+dalam+rangkaian+penyelenggaraan+event+mulai+dari+perencanaan%2C+pelaksanaan%2C+dan+evaluasi+event%2C+dimana+di+dalamnya+terdapat+proses-proses+seperti+penawaran%2C+lobi+negosiasi%2C+persuasi%2C+dan+juga+persentasi.+Hal+ini+dapat+terlihat+dari+terpenuhinya+aspek+expectation+dan+performance+kepada+klien+yang+di+layani.+Selain+itu+pula+terpenuhinya+aspek+yang+lain+seperti+aspek+comparison%2C+pada+aspek+ini+adanya+perbandingan+dengan+event+organizer+yang+lain%2C+dan+pada+aspek+ini+pula+CV.+Satu+Frekuensi+lebih+unggul+dari+pada+event+organizer+yang+lain.+Selain+itu+pula+terpenuhinya+aspek+confirmation%2C+pada+aspek+ini+benar+terkonfirmasi+bahwa+event+organizer+CV.+Satu+Frekuensi+sesuai+dengan+harapan+klien+dan+juga+sesuai+dengan+yang+di+bayangkan+oleh+klien.%0D%0A%0D%0AKata+kunci%3A+komunikasi+interpersonal%2C+kepuasa+klien%2C+pandemi+Covid-19%0D%0A%E2%80%83%0D%0A%0D%0A%0D%0AEvent+organizer+is+a+service+that+involves+various+parties+and+of+course+creates+a+crowd+in+which+there+are+many+people.+During+the+Covid-19+pandemic%2C+one+of+the+businesses+that+experienced+a+decline+was+in+the+event+organizer+sector%2C+this+was+due+to+the+absence+of+crowds+involving+many+people%2C+so+events+that+were+supposed+to+run+now+were+not+allowed.+Lobbying%2C+negotiation+and+persuasion+have+existed+since+the+beginning+of+the+event+creation+process%2C+such+as+when+CV.+One+Frequency+of+bidding+or+bidding+for+companies+that+will+become+prospective+clients+of+CV.+One+Frequency%2C+the+event+preparation+process+includes+lobbying%2C+negotiation+and+persuasion+processes.+The+purpose+of+this+research+is+to+implement+interpersonal+communication+between+the+client+and+CV.+One+Frequency.+Interpersonal+communication+between+client+and+CV.+One+Frequency+is+one+of+the+determining+factors+in+the+success+of+event+management+carried+out+by+CV.+One+Frequency+in+building+client+satisfaction+during+the+Covid-19+pandemic.+%0D%0AThis+study+uses+a+qualitative+research+method+with+a+descriptive+approach.+Sources+of+data+in+this+study+in+the+form+of+primary+and+secondary+data.+Data+collection+techniques+were+carried+out+by+means+of+interviews%2C+observation+and+documentation+of+research+results.+The+focus+of+this+research+is+the+application+of+effective+interpersonal+communication+by+event+organizers+in+building+client+satisfaction+during+the+covid19+pandemic.+%0D%0ABased+on+the+research+results%2C+it+is+known+that+the+application+of+interpersonal+communication+applied+by+CV.+One+Frequency+uses+a+humanistic+approach+which+consists+of+5+aspects+that+are+said+to+have+gone+well%2C+namely+openness%2C+empathy%2C+support%2C+positive+and+also+equality.+The+application+of+interpersonal+communication+that+applies+aspects+of+openness%2C+positive+attitude%2C+empathy%2C+supportive+attitude+and+also+an+attitude+of+equality+which+is+carried+out+in+all+stages+of+the+event+in+accordance+with+the+soup+and+also+occurs+in+a+series+of+events+starting+from+planning%2C+implementing%2C+and+evaluating+events%2C+where+in+It+includes+processes+such+as+bidding%2C+lobbying+negotiations%2C+persuasion%2C+and+also+presentations.+In+general%2C+interpersonal+communication+done+by+CV.+One+Frequency+during+this+pandemic+is+going+well+and+can+create+client+satisfaction.+In+addition%2C+other+aspects+are+also+fulfilled%2C+such+as+the+comparison+aspect%2C+in+this+aspect+there+is+a+comparison+with+other+event+organizers%2C+and+in+this+aspect+CV.+One+Frequency+is+superior+to+other+event+organizers.+Besides+that%2C+the+confirmation+aspect+is+also+fulfilled%2C+in+this+aspect+it+is+confirmed+that+the+event+organizer+CV.+One+Frequency+in+accordance+with+the+expectations+of+the+client+and+also+in+accordance+with+what+was+imagined+by+the+client.%0D%0A%0D%0AKeywords%3A+interpersonal+communication%2C+client+satisfaction%2C+Covid-19+pandemic&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-01-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59876%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59876%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F59876%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN.pdf&rft.identifier=++MAHARANI+RIZKI+CHAIRUNNISA+%2C+1716031094++(2022)+PENERAPAN+KOMUNIKASI+INTERPERSONAL+YANG+EFEKTIF+OLEH+EVENT+ORGANIZER+DALAM+MEMBANGUN+KEPUASAN+KLIEN+DI+MASA+PANDEMI+COVID19+(Studi+Pada+Event+Organizer+CV.+Satu+Frekuensi+di+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F59876%2F