?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+IKLAN+LAYANAN+MASYARAKAT%0D%0ADALAM+MELAWAN+COVID-19+VERSI+PADI+REBORN%0D%0A%E2%80%9CINGAT+PESAN+IBU%E2%80%9D+TERHADAP+SIKAP+MAHASISWA%0D%0A%0D%0ADALAM+PROTOKOL+KESEHATAN%0D%0A(Survei+pada+Mahasiswa+aktif+Universitas+Lampung)&rft.creator=WIDYA+PARAMITHA%2C+1716031066&rft.subject=300+Ilmu+sosial&rft.description=Iklan+layanan+masyarakat+di+televisi+turut+serta+membantu+menyebarkan+informasi%0D%0Amengenai+isu+yang+sedang+dilanda+di+berbagai+negara+termasuk+Indonesia+yaitu%0D%0Ainformasi+pencegahan+virus+Covid-19.+Dalam+penyiaran+iklan+tersebut%2C+salah+satu%0D%0Aiklan+layanan+masyarakat+yang+menarik+perhatian+adalah+versi+Padi+Reborn+%E2%80%9CIngat%0D%0APesan+Ibu%E2%80%9D+yang+dikemas+dengan+lirik+lagu+berisikan+pesan+sebagai+poin+penting%0D%0Adalam+iklan+mengenai+anjuran+untuk+bersama+mencegah+Covid-19+melalui%0D%0Atindakan.+Penelitian+ini+bertujuan+mengetahui+seberapa+besar+pengaruh+iklan%0D%0Alayanan+masyarakat+versi+Padi+Reborn+%E2%80%9CIngat+Pesan+Ibu%E2%80%9D+terhadap+sikap%0D%0Amahasiswa+dalam+protokol+kesehatan.+Teori+yang+digunakan+adalah+teori+S-O-R%0D%0Adan+teori+7C.+Penelitian+ini+menggunakan+metode+survei.+Jumlah+sampel+100%0D%0Aresponden+yang+ditentukan+dengan+Rumus+Lemeshow.+Berdasarkan+perhitungan%0D%0Adengan+rumus+regresi+linear+sederhana+diperoleh+Y%3D+4%2C569+%2B+0%2C601X+artinya+nilai%0D%0Akonsisten+partisipasi+sebesar+4%2C569+dan+koefisien+regresi+X+bernilai+arah+positif%0D%0Apengaruh+variabel+X+terhadap+variabel+Y+setiap+penambahan+1%25+nilai+trust+sebesar%0D%0A0%2C601.+Hasil+hitung+uji+t+menyatakan+variabel+X+berpengaruh+sebesar+47%2C8%25%0D%0Aterhadap+variabel+Y%2C+sedangkan+sisanya+52%2C2%25+dipengaruhi+oleh+faktor+lain+yang%0D%0Atidak+diteliti+dalam+penelitian+ini.+Hipotesis+yang+diajukan+diterima+dibuktingan%0D%0Adengan+thitung%3D9%2C477%3E+ttabel%3D1%2C984.+Komponen+dalam+iklan+yang+paling+berpengaruh%0D%0Aadalah+kejelasan+dan+konteks+yang+paling+besar+mempengaruhi+komponen+kognitif+dalam%0D%0Asikap.%0D%0A%0D%0AKata+kunci%3A+iklan+layanan+masyarakat%2C+Covid-19%2C+sikap%2C+mahasiswa%2C+protokol+kesehatan%0D%0ATelevision+public+service+announcements+also+aid+in+the+spread+of+information%0D%0Aabout+issues+affecting+various+countries%2C+including+Indonesia%2C+such+as+information%0D%0Aon+preventing+the+Covid-19+virus.+One+of+the+public+service+advertisements+that%0D%0Adrew+attention+during+the+broadcast+was+the+Padi+Reborn+version+of+%22Remember%0D%0Athe+Mother's+Message%2C%22+which+was+packaged+with+song+lyrics+containing%0D%0Amessages+as+important+points+in+the+advertisement+regarding+the+recommendation%0D%0Ato+jointly+prevent+Covid-19+through+action.+This+study+aims+to+determine+how%0D%0Amuch+influence+the+Padi+Reborn+version+of+the+public+service+advertisement%0D%0A%22Remember+the+Mother's+Message%22+has+on+student+attitudes+in+health+protocols.%0D%0AThe+theory+used+is+the+S-O-R+theory+and+the+7C+theory.+This+study+uses+a+survey%0D%0Amethod.+The+number+of+samples+of+100+respondents+determined+by+the+Lemeshow%0D%0Aformula.+Based+on+calculations+using+a+simple+linear+regression+formula%2C+Y+%3D%0D%0A4.569+%2B+0.601X+means+that+the+consistent+value+of+participation+is+4.569+and+the%0D%0Aregression+coefficient+X+is+positive+in+the+direction+of+the+influence+of+the+X%0D%0Avariable+on+the+Y+variable+for+every+1%25+addition%2C+the+trust+value+is+0.601.+The%0D%0Aresults+of+the+t-test+showed+that+the+X+variable+had+an+effect+of+47.8%25+on+the+Y%0D%0Avariable%2C+while+the+remaining+52.2%25+was+influenced+by+other+factors+not%0D%0Aexamined+in+this+study.+The+proposed+hypothesis+is+accepted+as+evidenced+by%0D%0Athitung%3D9%2C477%3E+ttabel%3D1%2C984.+The+most+influential+component+in+advertising+is+clarity%0D%0Aand+context%2C+which+has+the+most+influence+on+the+cognitive+component+in+attitudes.%0D%0A%0D%0AKeywords%3A+public+service+advertisement%2C+Covid-19%2C+television%2C+attitude%2C+protocol%0D%0Afor+health.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60380%2F1%2FABSTRAK%2520-%2520widya%2520paramitha.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60380%2F2%2FSKRIPSI%2520FULL%2520WIdya%2520Paramitha%2520Tanpa%2520Lampiran%2520-%2520widya%2520paramitha.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60380%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520dan%2520Tanpa%2520Lampiran%2520Isi%2520-%2520widya%2520paramitha.pdf&rft.identifier=++WIDYA+PARAMITHA%2C+1716031066++(2021)+PENGARUH+IKLAN+LAYANAN+MASYARAKAT+DALAM+MELAWAN+COVID-19+VERSI+PADI+REBORN+%E2%80%9CINGAT+PESAN+IBU%E2%80%9D+TERHADAP+SIKAP+MAHASISWA+DALAM+PROTOKOL+KESEHATAN+(Survei+pada+Mahasiswa+aktif+Universitas+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60380%2F