?url_ver=Z39.88-2004&rft_id=1614131092&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+KEUNTUNGAN+DAN+BAURAN+PEMASARAN+%0D%0AMINUMAN+DI+KEDAI+KOPI+20+KOTA+BANDAR+LAMPUNG%0D%0A&rft.creator=Maudy+Aprodhita+Churun%E2%80%99in%2C+1614131092&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=%0D%0AThis+research+aims+to+reviewing+the+procurement+of+raw+materials%2C+analyzing+profits%2C+and+analyzing+marketing+mix+of+beverages+in+Kedai+Kopi+20.+This+research+using+a+case+study+method.+Respondents+are+five+person+with+purposive+sampling%2C+there+is+the+owner+of+Kedai+Kopi+20%2C+two+cashiers+and+two+baristas.+Data+collecting+was+held+from+February+to+March+2021.+Furthermore+research+data+are+analyzed+by+descriptive+quantitative+method+with+sixty+right+analysis%2C+profit+analysis%2C+and+marketing+mix.++Result+of+this+research+knowing+that+Kedai+Kopi+20+has+implemented+the+sixth+principle+in+the+procurement+of+raw+material.+Average+profit+obtained+in+one+month+of+Rp+21%2C011%2C615.+Kedai+Kopi+20+is+profitable+dan+feasible+business+to+run+with+R%2FC+value+above+one+for+all+coffee+and+non-coffee+drinks.+Finally%2C+marketing+mix+is+already+implement+in+Kedai+Kopi+20+that+is+product%2C+price%2C+place%2C+and+promotion.+%0D%0A%0D%0AKey+words%3A+coffee+shop%2C+marketing+mix%2C+and+profit%E2%80%83%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengkaji+pengadaan+bahan+baku%2C+menganalisis+keuntungan%2C+dan+menganalisis+bauran+pemasaran+minuman+di+Kedai+Kopi+20.+Penelitian+menggunakan+metode+studi+kasus.+Responden+berjumlah+lima+orang+yang+dipilih+dengan+purposive+sampling+yaitu+pemilik+Kedai+Kopi+20%2C+dua+kasir+dan+dua+barista.+Pengumpulan+data+dilakukan+pada+bulan+Februari+sampai+Maret+2021.+Data+penelitian+dianalisis+menggunakan+metode+deskriptif+kuantitatif+dengan+analisis+enam+tepat%2C+analisis+keuntungan%2C+dan+bauran+pemasaran.+Hasil+penelitian+ini+menunjukkan+Kedai+Kopi+20+telah+menerapkan+enam+prinsip+dalam+pengadaan+bahan+baku.+Rata-rata+keuntungan+yang+diperoleh+dalam+satu+bulan+sebesar+Rp+21.011.615.+Kedai+Kopi+20+merupakan+bisnis+yang+menguntungkan+dan+layak+dijalankan+dengan+nilai+R%2FC+di+atas+satu+untuk+semua+minuman+kopi+dan+non-kopi.+Bauran+pemasaran+sudah+diterapkan+di+Kedai+Kopi+20+yaitu+dengan+mengamati+terkait+produk%2C+harga%2C+tempat%2C+dan+promosi.%0D%0A%0D%0AKata+kunsi+%3A+bauran+pemasaran%2C+kedai+kopi%2C+dan+keuntungan.+%0D%0A&rft.publisher=Fakultas+Pertanian+&rft.date=2022-03-25&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60385%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60385%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60385%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++Maudy+Aprodhita+Churun%E2%80%99in%2C+1614131092++(2022)+ANALISIS+KEUNTUNGAN+DAN+BAURAN+PEMASARAN+MINUMAN+DI+KEDAI+KOPI+20+KOTA+BANDAR+LAMPUNG.++Fakultas+Pertanian+%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60385%2F