?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PERSEPSI+MANFAAT%2C+PERSEPSI+KEMUDAHAN%2C+DAN%0D%0APROMOSI+TERHADAP+KEPUTUSAN+MENGGUNAKAN+APLIKASI%0D%0ADOMPET+DIGITAL+DANA.ID+PADA+MAHASISWA+FKIP%0D%0A%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=Jihan+Nafisya+Fitri%2C+1713031013&rft.subject=330+Ekonomi&rft.description=ABSTRAK%0D%0A%0D%0APENGARUH+PERSEPSI+MANFAAT%2C+PERSEPSI+KEMUDAHAN%2C+DAN%0D%0APROMOSI+TERHADAP+KEPUTUSAN+MENGGUNAKAN+APLIKASI%0D%0ADOMPET+DIGITAL+DANA.ID+PADA+MAHASISWA+FKIP%0D%0A%0D%0AUNIVERSITAS+LAMPUNG%0D%0A%0D%0AOleh%0D%0A%0D%0AJIHAN+NAFISYA+FITRI%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+persepsi+manfaat%2C+persepsi%0D%0Akemudahan%2C+dan+promosi+terhadap+keputusan+menggunakan+aplikasi+dompet%0D%0Adigital+Dana.id+pada+mahasiswa+FKIP+Universitas+Lampung.+Metode+yang%0D%0Adigunakan+dalam+penelitian+ini+yaitu+deskriptif+verifikatif+dengan+pendekatan+ex%0D%0Apost+facto+dan+survey.+Populasi+yang+terlibat+yaitu+sebanyak+430+mahasiswa+aktif%0D%0Aangkatan+2017+yang+tersebar+di+empat+juruasan+FKIP+Universitas+Lampung.%0D%0AMenggunakan+teknik+sampling+non-probability+sampling+jenis+purposive+sampling%0D%0Ayang+akhirnya+diperoleh+sebanyak+81+mahasiswa+pengguna+aplikasi+dompet%0D%0Adigital+Dana.id.+Analisis+hipotesis+menggunakan+regresi+linier+sederhana+(parsial)%0D%0Adan+regresi+linier+berganda+(simultan).+Hasil+penelitian+menunjukan+adanya%0D%0Apengaruh+secara+simultan+persepsi+manfaat%2C+persepsi+kemudahan%2C+dan+promosi%0D%0Aterhadap+keputusan+menggunakan+aplikasi+dompet+digital+Dana.id+dengan+tingkat%0D%0Adeterminasi+sebesar+0%2C607+atau+setara+60%2C7+persen+yang+dipengaruhi+oleh+faktor%0D%0Apersepsi+manfaat%2C+persepsi+kemudahan%2C+promosi%2C+dan+sisanya+sebesar+39%2C3+persen%0D%0Adipengaruhi+oleh+faktor+lain+yang+tidak+diteliti+dalam+penelitian+ini.%0D%0A%0D%0AKata+kunci%3A+Dana.id%2C+keputusan+penggunaan%2C+persepsi+kemudahan%2C+persepsi%0D%0Amanfaat%2C+promosi%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ATHE+INFLUENCE+OF+PERCEIVED+BENEFIT%2C+PERCEIVED+EASE%2CAND%0D%0APROMOTION+ON+THE+USE+DECISION+OF+E-WALLET%0D%0AAPPLICATION%E2%80%99S+DANA.ID+OF+STUDENTS+IN+FKIP%0D%0A%0D%0AUNIVERSITAS+LAMPUNG%0D%0A%0D%0ABy%0D%0A%0D%0AJIHAN+NAFISYA+FITRI%0D%0A%0D%0AThe+research+aims+to+determine+the+influence+of+perceived+benefit%2C+perceived+ease%2C%0D%0Aand+promotion+on+the+use+decision+of+e-wallet+application%E2%80%9Fs+Dana.id+of+students+in%0D%0AFKIP+Universitas+Lampung.+The+research+method+used+descriptive+verification%0D%0Awith+an+ex+post+facto+and+survey+approaches.+The+population+was+all+active%0D%0Astudents+of+430+from+four+majors+in+FKIP+Universitas+Lampung+batch+2017.+Using%0D%0Anon-probability+sampling+technique+with+the+purposive+sampling+type+which%0D%0Aobtained+of+81+samples.+The+hypotheses+were+analyzed+both+partially+and%0D%0Asimultaneously+through+simple+linier+regression+and+multiple+linier+regression.+The%0D%0Aresults+show+that+there+is+simultaneous+influence+of+perceived+benefit%2C+perceived%0D%0Aease%2C+and+promotion+on+the+use+decision+of+e-wallet+application%E2%80%9Fs+Dana.id+with+the%0D%0Adeterminant+level+of+0%2C607+or+equals+to+60%2C7+percent.+It+indicates+that+the+use%0D%0Adecision+of+e-wallet+application%E2%80%9Fs+Dana.id+of+students+in+FKIP+Universitas%0D%0ALampung+was+influenced+by+perceived+benefit%2C+perceived+ease%2C+and+promotion.%0D%0AWhile+the+rest+of+39%2C2+percent+was+influenced+by+other+factors+which+were+not%0D%0Atested+in+the+research.%0D%0A%0D%0AKey+words%3A+e-wallet%E2%80%9Fs+Dana.id%2C+perceived+benefit%2C+perceived+ease%2C+promotion%2C+use%0D%0Adecision&rft.publisher=FAKULTAS+ILMU+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60525%2F1%2F1.%2520ABSTRAK%2520-%2520jihan%2520nafisya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60525%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520jihan%2520nafisya.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60525%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520jihan%2520nafisya.pdf&rft.identifier=++Jihan+Nafisya+Fitri%2C+1713031013++(2021)+PENGARUH+PERSEPSI+MANFAAT%2C+PERSEPSI+KEMUDAHAN%2C+DAN+PROMOSI+TERHADAP+KEPUTUSAN+MENGGUNAKAN+APLIKASI+DOMPET+DIGITAL+DANA.ID+PADA+MAHASISWA+FKIP+UNIVERSITAS+LAMPUNG.++FAKULTAS+ILMU+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60525%2F