?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+PENGEMBANGAN+PRODUK+PANGAN+OLAHAN%0D%0ABERBAHAN+DASAR+TEPUNG+LABU+KUNING%0D%0ADI+KOTA+BANDAR+LAMPUNG%0D%0A%0D%0A(Studi+Kasus+di+Home+Industry+B.Co+Bandar+Lampung)&rft.creator=Ravina+Indraswari+Herdani+Putri%2C+1714231007&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=ABSTRAK%0D%0A%0D%0ASTRATEGI+PENGEMBANGAN+PRODUK+PANGAN+OLAHAN%0D%0ABERBAHAN+DASAR+TEPUNG+LABU+KUNING%0D%0ADI+KOTA+BANDAR+LAMPUNG%0D%0A%0D%0A(Studi+Kasus+%3A+Home+Industry+B.Co+Bandar+Lampung)%0D%0A%0D%0AOleh%0D%0A%0D%0ARAVINA+INDRASWARI+HERDANI+PUTRI%0D%0A%0D%0ADiversifikasi+labu+kuning+merupakan+salah+satu+upaya+untuk+penganekaragaman%0D%0Apangan%2C+karena+kandungan+zat+gizi+yang+cukup+tinggi+dan+lengkap.+Home+Industry%0D%0AB.Co+merupakan+salah+satu+produsen+yang+memanfaatkan+tepung+labu+kuning%0D%0Amenjadi+produk+pangan+olahan+berupa+cake.+Tujuan+dari+penelitian+ini+adalah+1)%0D%0Amengidentifikasi+kekuatan%2C+kelemahan%2C+peluang%2C+dan+ancaman+dalam%0D%0Apengembangan+produk+pangan+olahan+berbahan+dasar+tepung+labu+kuning+di%0D%0AHome+Industry+B.Co+Bandar+Lampung%3B+2)+merumuskan+strategi+pengembangan%0D%0Aproduk+pangan+olahan+berbahan+dasar+tepung+labu+kuning+di+Home+Industry+B.Co%0D%0ABandar+Lampung.+Metode+analisis+yang+digunakan+adalah+analisis+SWOT.%0D%0ATahapan+analisis+SWOT+adalah+1)+identifikasi+faktor+internal+dan+ekternal%3B+2)%0D%0Apenetuan+matriks+IFE+dan+EFE%3B+3)+penentuan+matriks+posisi%3B+dan+4)+diagram%0D%0Amatriks+SWOT.+Hasil+menunjukan+bahwa+dari+faktor+internal%2C+kekuatan+terbesar%0D%0Ayaitu+bahan+baku+labu+kuning+yang+tersedia%3B+dan+kandungan+gizi+dan+manfaat+dari%0D%0Alabu+kuning+yang+banyak+sedangkan+kelemahan+terbesar+yang+dimiliki+yaitu%0D%0Abelum+memiliki+merek+dagang+yang+besar.+Peluang+utamanya+yaitu+media%0D%0Apromosi+melalui+online+atau+sosial+media+yang+semakin+mudah+sedangkan%0D%0Aancaman+terbesarnya+adalah+perubahan+selera+konsumen+yang+dapat+berubah-ubah%0D%0Aberpengaruh+terhadap+pembelian+produk.+Berdasarkan+hasil+penelitian+menurut%0D%0A%0D%0Aiii%0D%0A%0D%0Aahli+pati%2F+peneliti%2F+akademisi%2C+penjual%2C+dan+pembeli+menunjukan+bahwa+alternatif%0D%0Astrategi+pengembangan+yang+tepat+adalah+strategi+S-O+Strength+(kekuatan)-%0D%0AOpportunity+(peluang).+Strategi+ini+menggunakan+kekuatan+untuk+memanfaatkan%0D%0Apeluang+yang+ada+dengan+menghasilkan+empat+rekomendasi+strategi+terbaik%0D%0Adiantaranya%3A+1)+ketersediaan+labu+kuning+yang+cukup%3B+2)+teknologi+proses%0D%0Apengolahan+semakin+mudah%3B+3)+pentingnya+perizinan+P-IRT+dan+BPOM%3B+dan+4)%0D%0Aharga+yang+terjangkau+dan+jenis+produk+yang+bervariasi.%0D%0AKata+kunci+%3A+Analisis+SWOT%2C+Home+Industry+B.Co%2C+strategi+pengembangan%2C%0D%0Aproduk+pangan+olahan+berbahan+dasar+tepung+labu+kuning.%0D%0A%0D%0AABSTRACT%0D%0A%0D%0ADEVELOPMENT+STRATEGY+OF+PROCESSED+FOOD+PRODUCTS%0D%0AFROM+PUMPKIN+FLOUR+IN+BANDAR+LAMPUNG%0D%0A(A+Case+Study+%3A+Home+Industry+B.Co+Bandar+Lampung)%0D%0A%0D%0ABy%0D%0A%0D%0ARAVINA+INDRASWARI+HERDANI+PUTRI%0D%0A%0D%0ADiversification+of+pumpkin+is+one+of+processes+to+produce+varied+processed+food%0D%0Aproducts+as+it+contains+high+good+nutritions.+B.Co+is+one+of+home+industries+that%0D%0Autilizes+pumpkin+flour+into+cakes.+The+purposes+of+this+research+were+1)+to+identify%0D%0Astrengths%2C+weaknesses%2C+opportunities%2C+and+threats%3B+and+2)+to+determine+the%0D%0Aalternative+strategies+for+development+of+processed+food+products+from+pumpkin%0D%0Aflour+in+B.Co%E2%80%99+Home+Industry+Bandar+Lampung.+The+SWOT+analysis+methods%0D%0Awas+used+in+this+research.+The+steps+of+the+SWOT+analysis+were+1)+identification%0D%0Athe+internal+and+external+factors%3B+2)+determined+matrix+of+IFE+and+EFE%3B+3)%0D%0Adetermined+position+matrix%3B+and+4)+SWOT+matrix+diagrams.+The+results+showed%0D%0Athe+internal+factors+that+the+greater+strengths+was+the+availability+of+pumpkin+in%0D%0AIndonesia+is+relatively+high+and+it+contains+lots+of+good+nutritions+whereas+the%0D%0Abigger+weakness+was+not+have+a+big+trademark.+The+external+factors+indicated+that%0D%0Athe+greater+opportunity+was+promotion+media+through+online+and+social+media%0D%0Agetting+a+lot+easier%2C+whereas+the+bigger+threat+was+the+changing+of+consument%E2%80%99s%0D%0Ataste+affect+on+purchasing+product.+Based+on+starch+expert%2F+research%2F+lecturer%2C%0D%0Aseller%2C+and+consument%2C+showed+that+the+most+assimilation+development+strategy%0D%0Awas+S-O+(Strengths%E2%80%93Opportunities)%2C+strategy+that+use+strengths+to+take+advantage%0D%0Aof+opportunities.+There+are+four+best+alternative+strategies+that+can+be+apply+%3A+1)+the%0D%0A%0D%0Av%0D%0A%0D%0Aabundance+of+pumpkin+in+Indonesia%3B+2)+food+processing+technology+become%0D%0Aadvanced+nowdays+3)+the+importance+of+having+P-IRT+and+BPOM+permission%3B%0D%0Aand+4)+the+affordable+price+and+product+variations.%0D%0AKeyword+%3A+B.Co%E2%80%99s+home+industry%2C+development+strategy+%2C+processed+food+products%0D%0Afrom+pumpkin+flour%2C+SWOT+analysis.&rft.pub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