?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=SISTEM+DAN+STRATEGI+PEMASARAN+TEPUNG+TAPIOKA+ITTARA%0D%0ARUKUN+SANTOSA+KABUPATEN+LAMPUNG+TIMUR&rft.creator=RIZAL+ALFRIAN+TONI%2C+1754131021&rft.subject=330+Ekonomi&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+research+aims+to+analyze+the+costs%2C+profits%2C+marketing+margins%2C+marketing%0D%0Aefficiency+and+marketing+strategy+of+tapioca+flour.+The+research+is+conducted%0D%0Apurposively+by+survey+method+and+case+study+method.+Respondents+are+producers%0D%0Aof+tapioca+flour%2C+traders%2C+and+consumers.+Furthermore%2C+the+numbers+of+respondent%0D%0Aare+taken+by+Judgment+Sampling+Method.+Research+data+is+analyzed+using+channel%0D%0Aanalysis+method%2C+cost+analysis%2C+marketing+profit+and+margin%2C+marketing+efficiency%0D%0Aanalysis%2C+SWOT+and+QSPM+analysis.+Then+the+results+show+that+there+are+two%0D%0Amarketing+channels+of+tapioca+flour.+The+first+channel+is+producer+to+consumer%2C+and%0D%0Athe+second+is+producer+to+retailer+and+then+consumer.+The+marketing+margin%0D%0Aobtained+on+the+first+channel+is+14.35+percent+and+second+channel+is+33.69+percent.%0D%0AThe+producer%E2%80%99s+share+on+first+channel+is+85.65+percent+and+second+channel+is+66.31%0D%0Apercent.+The+producer's+share+in+the+two+marketing+channels+is+more+than+50%0D%0Apercent%2C+so+it+means+marketing+system+of+tapioca+flour+at+ITTARA+(Industri+Tapioka%0D%0ARakyat)+Rukun+Santosa+in+East+Lampung+Regency+has+been+efficient.+The%0D%0Amarketing+strategies+of+ITTARA+Rukun+Santosa+tapioca+flour+are%3A+Optimizing+the%0D%0Ause+of+business+locations+close+to+suppliers+to+increase+production+volume+and%0D%0Aexpand+marketing%2C+making+product+brands+so+that+products+are+better+known+and%0D%0Aincrease+selling+value+thus+they+are+more+competitive+in+the+market%2C+utilization+of%0D%0Athe+distribution+network+that+has+been+built+while+still+paying+attention+to+product%0D%0Aquality+and+maximizing+customer+service%2C+providing+online+shipping+methods%0D%0Athrough+expeditions+to+reach+consumers+who+are+far+from+the+business+location.%0D%0A%0D%0AKeywords%3A+efficiency%2C+marketing+channel%2C+QSPM%2C+SWOT%2C+tapioca+flour%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+saluran%2C+biaya%2C+keuntungan%2C+margin%0D%0Apemasaran+%2C+efisiensi+pemasaran+dan+strategi+pemasaran+tepung+tapioka.+Penelitian%0D%0Aini+dilakukan+secara+purposive+dengan+metode+survei+dan+studi+kasus.+Responden%0D%0Apenelitian+ini+adalah+produsen+tepung+tapioka%2C+pedagang%2C+dan+konsumen+yang%0D%0Adiambil+dengan+metode+judgment+sampling.+Data+penelitian+dianalisis+dengan%0D%0Ametode+analisis+saluran%2C+biaya+dan+keuntungan%2C+margin+pemasaran%2C+efisiensi%0D%0Apemasaran%2C+serta+analisis+SWOT+dan+QSPM.+Hasil+penelitian+menunjukkan+bahwa%0D%0Aterdapat+dua+saluran+pemasaran+tepung+tapioka.+Saluran+pertama+adalah+produsen%0D%0Ake+konsumen%2C+dan+yang+kedua+adalah+produsen+ke+pengecer+dan+kemudian%0D%0Akonsumen.+Margin+pemasaran+yang+diperoleh+pada+saluran+pertama+sebesar+14%2C35%0D%0Apersen+dan+saluran+kedua+sebesar+33%2C69+persen.+Bagian+yang+diterima+produsen%0D%0Apada+saluran+pertama+sebesar+85%2C65+persen+dan+saluran+kedua+sebesar+66%2C31+persen.%0D%0ABagian+yang+diterima+produsen+di+kedua+jalur+pemasaran+tersebut+lebih+dari+50%0D%0Apersen%2C+sehingga+sistem+pemasaran+tepung+tapioka+di+ITTARA+(Industri+Tapioka%0D%0ARakyat)+Rukun+Santosa+Kabupaten+Lampung+Timur+sudah+efisien.+Strategi%0D%0Apemasaran+tepung+tapioka+ITTARA+Rukun+Santosa+yaitu%3A+optimalisasi%0D%0Apemanfaatan+lokasi+usaha+yang+dekat+dengan+pemasok+untuk+meningkatkan+volume%0D%0Aproduksi+dan+memperluas+pemasaran%2C+pembuatan+merk+produk+agar+produk+lebih%0D%0Adikenal+dan+menambah+nilai+jual+sehingga+lebih+bersaing+di+pasaran%2C+pemanfaatan%0D%0Ajaringan+distribusi+yang+telah+terbangun+dengan+tetap+memperhatikan+kualitas%0D%0Aproduk+dan+memaksimalkan+pelayanan+konsumen%2C+menyediakan+metode%0D%0Apengiriman+online+melalui+ekspedisi+untuk+meraih+konsumen+yang+jauh+dari+lokasi%0D%0Ausaha.%0D%0AKata+kunci%3A+efisiensi%2C+QSPM%2C+saluran+pemasaran%2C+SWOT%2C+tepung+tapioka&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60706%2F1%2FABSTRAK%2520-%2520Rizal%2520Alfrian.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60706%2F2%2FSKRIPSI%2520FULL%2520-%2520Rizal%2520Alfrian.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60706%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rizal%2520Alfrian.pdf&rft.identifier=++RIZAL+ALFRIAN+TONI%2C+1754131021++(2021)+SISTEM+DAN+STRATEGI+PEMASARAN+TEPUNG+TAPIOKA+ITTARA+RUKUN+SANTOSA+KABUPATEN+LAMPUNG+TIMUR.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60706%2F