?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+EFISIENSI+SALURAN+PEMASARAN+DAN+STRATEGI%0D%0APEMASARAN+CINCAU+HITAM+DI+AGROINDUSTRI+SUKADI%0D%0AKECAMATAN+TANJUNG+KARANG+BARAT+KOTA+BANDAR%0D%0A%0D%0ALAMPUNG&rft.creator=RAFIF+TEGAR+SHIFANO%2C+1764131001&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=This+study+aims+were+to+analyze+the+efficiency+of+marketing+channels+and%0D%0Amarketing+strategies+of+black+grass+jelly.+This+research+was+conducted+with+the%0D%0Acase+study+method.+The+research+location+was+set+at+Kadi+Black+Grass+Jelly%0D%0AAgroindustry+in+West+Tanjung+Karang+Sub+District%2C+Bandar+Lampung+City%2C%0D%0Abecause+thislocation+wasthe+center+of+the+black+grass+jelly+agroindustry+in+Bandar%0D%0ALampung+City.+The+number+of+respondents+as+many+as+30+people+who+were%0D%0Aselected+by+the+snowball+sampling+method%2C+consisting+of+Agroindustry+owners%2C+10%0D%0Aretailers%2C+10+consumers%2C+1+expert+lecturer%2C+and+The+Industry+and+Trade%0D%0ADepartment.+The+analytical+method+used+was+marketing+channel+efficiency%0D%0Aanalysis%2C+SWOT%2C+and+QSPM.+The+results+showed+that+the+two+marketing+channels%0D%0Aof+black+grassjelly+were+efficient+with+producer's+share+in+channel+I+of+60.65%25+and%0D%0Achannel+II+of+51.56%25.+There+were+6+priority+strategies+were+obtained+with+the%0D%0Ahighest+order%2C+namely+improving+product+quality+to+excel+in+the+competition%0D%0Abetween+similar+products+with+TAS+of+6.337.%0D%0A%0D%0AKeywords%3A+agroindustry%2C+black+grass+jelly%2C+marketing+channel+efficiency%2C%0D%0Amarketing+strategy%0D%0APenelitian+ini+bertujuan+untuk+menganalisis+efisiensi+saluran+pemasaran+dan%0D%0Astrategi+pemasaran+cincau+hitam.+Penelitian+ini+dilakukan+dengan+metode+studi%0D%0Akasus.+Lokasi+penelitian+ditetapkan+di+Agroindustri+Cincau+Hitam+Sukadi+di%0D%0AKecamatan+Tanjung+Karang+Barat+Kota+Bandar+Lampung%2C+karena+lokasi+ini%0D%0Amerupakan+sentral+agroindustri+cincau+hitam+yang+ada+di+Kota+Bandar+Lampung.%0D%0AJumlah+responden+sebanyak+30+orang+yang+dipilih+dengan+metode+snowball%0D%0Asampling%2C+yang+terdiri+dari+Pemilik+Agroindustri%2C+10+pedagang+pengecer%2C+10%0D%0Akonsumen%2C+1+dosen+pakar%2C+dan+dinas+perindustrian+dan+perdagangan.+Metode%0D%0Aanalisis+yang+digunakan+yaitu+analisis+efisiensi+saluran+pemasaran%2C+SWOT%2C+dan%0D%0AQSPM.+Hasil+penelitian+menunjukkan+bahwa+kedua+saluran+pemasaran+pemasaran%0D%0Acincau+hitam+sudah+efisien+dengan+producer%3Bs+share+pada+saluran+I+sebesar%0D%0A60%2C65%25+dan+pada+saluran+II+sebesar+51%2C56%25.+Terdapat+6+strategi+prioritas+dengan%0D%0Aurutan+tertinggi+yaitu+peningkatan+kualitas+produk+agar+unggul+dalam+persaingan%0D%0Aantara+produk+sejenis+dengan+TAS+sebesar+6%2C337.%0D%0AKata+kunci+%3A+agroindustri%2C+cincau+hitam%2C+efisiensi+saluran+pemasaran%2C+strategi%0D%0Apemasaran.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60713%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%25281%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60713%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%25284%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60713%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%25284%2529.pdf&rft.identifier=++RAFIF+TEGAR+SHIFANO%2C+1764131001++(2021)+ANALISIS+EFISIENSI+SALURAN+PEMASARAN+DAN+STRATEGI+PEMASARAN+CINCAU+HITAM+DI+AGROINDUSTRI+SUKADI+KECAMATAN+TANJUNG+KARANG+BARAT+KOTA+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60713%2F