?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STUDI+RAGAM+PENGOLAHAN+PASCA+PANEN+BIJI+KOPI+TERHADAP%0D%0AKEUNTUNGAN%2C+KEPUASAN+DAN+LOYALITAS+KONSUMEN%0D%0A%0D%0AKOPI+GHALKOFF&rft.creator=Siti+Ghalika+Permata+S.+A.%2C+1654131005&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Lampung+Province+has+a+great+potential+yield+of+coffee+plantations.+This%0D%0A%0D%0Apotential+causes+the+rise+of+agro-industrial+businesses+which+are+coffee-%0D%0Abased.+PT.+Ghaly+Roelies+Indonesia+is+one+of+the+coffee-based+agro-industry+in%0D%0A%0D%0ALampung+Province.+This+research+aims+to+analyze+the+benefits+of+Ghalkoff%0D%0ACoffee%E2%80%99s+products+as+well+as+consumers'+satisfaction+and+loyalty+who+consumed%0D%0AGhalkoff+Coffee+beverages+based+on+the+variety+of+processing.+This+research+was%0D%0Aconducted+in+two+places%2C+namely+PT.+Ghaly+Roelies+Indonesia%E2%80%99s+agro-industry+and%0D%0AGhalkoff+Cafe.+The+research+was+conducted+by+survey+method%2C+involving+58%0D%0Arespondents%2C+in+which+data+was+collected+by+conducting+interviews+based+on+the%0D%0Aconsumers%E2%80%99+purchase+histories.+The+data+was+analyzed+by+Cost+of+Sales%2C%0D%0ACustomer+Satisfaction+Index+(CSI)+and+Loyalty+Pyramid+analysis.+The+analysis%0D%0Ashowed+that+the+variety+of+processing+effected+the+profits%2C+which+was+shown+by+a%0D%0Apercentage+range+of+profits+of+50.67+to+66.51+percent.+The+highest+profit+was%0D%0Aobtained+by+the+coffee+processing+of+F12+variant+which+about+Rp365%2C794.28%2FKg.%0D%0AThe+lowest+profit+was+obtained+by+the+coffee+processing+of+F2+variant+which+about%0D%0ARp91%2C205.58%2FKg.+The+level+of+customer+satisfaction+on+consuming+Ghalkoff+Coffee%0D%0Abeverages+was+on+the+criteria+of+being+very+satisfied+with+the+CSI+value+of+85.66%0D%0Apercent.+Ghalkoff+Coffee+beverage+consumer+loyalty+was+at+Liking+the+Brand%0D%0Alevel+in+which+value+was+87.93+percent+based+on+loyalty+pyramid+analysis+test.%0D%0A%0D%0AKeywords+%3A+Consumers%2C+loyalty%2C+processing%2C+profits%2C+and+satisfied.%0D%0AProvinsi+Lampung+merupakan+daerah+yang+memiliki+potensi+di+bidang%0D%0Aperkebunan+kopi.+Potensi+tersebut+menyebabkan+maraknya+usaha+agroindustri%0D%0Ayang+berbahan+baku+kopi.+Salah+satu+agroindustri+berbasis+kopi+yang+ada+di%0D%0AProvinsi+Lampung+adalah+PT.+Ghaly+Roelies+Indonesia.+Tujuan+dilakukannya%0D%0Apenelitian+ini+adalah+untuk+menganalisis+keuntungan+produk+Kopi+Ghalkoff+serta%0D%0Akepuasan+dan+loyalitas+konsumen+sajian+minuman+Kopi+Ghalkoff+berdasarkan%0D%0Aragam+pengolahan.+Metode+penelitian+yang+digunakan+adalah+metode+survei+yang%0D%0Amelibatkan+58+responden+dan+data+dikumpulkan+dengan+cara+melakukan%0D%0Awawancara+berdasarkan+riwayat+pembelian.+Data+dianalisis+dengan+alat+analisis%0D%0AHarga+Pokok+Penjualan%2C+Customer+Satisfaction+Index+(CSI)+dan+Piramida%0D%0ALoyalitas.+Penelitian+dilakukan+pada+dua+tempat+yaitu+lokasi+agroindustri+PT.%0D%0AGhaly+Roelies+Indonesia+dan+Ghalkoff+Cafe.+Hasil+analisis+menunjukkan+ragam%0D%0Apengolahan+berpengaruh+pada+keuntungan%2C+yang+ditunjukkan+dengan+rentang%0D%0Apersentase+keuntungan+antara+50%2C67+sampai+66%2C51+persen.+Keuntungan+tertinggi%0D%0Adidapat+dari+hasil+pengolahan+kopi+F12+sebesar+Rp365.794%2C28%2FKg.+Keuntungan%0D%0Aterendah+didapat+dari+hasil+pengolahan+kopi+F2+sebesar+Rp91.205%2C58%2FKg.+Tingkat%0D%0Akepuasan+konsumen+dalam+mengonsumsi+sajian+minuman+Kopi+Ghalkoff+berada%0D%0Apada+kriteria+sangat+puas+dengan+nilai+CSI+sebesar+85%2C66+persen.+Loyalitas%0D%0Akonsumen+sajian+minuman+Kopi+Ghalkoff+berada+pada+tingkat+Liking+the+Brand%0D%0Adengan+persentase+sebesar+87%2C93+persen+berdasarkan+uji+analisis+piramida%0D%0Aloyalitas.%0D%0A%0D%0AKata+kunci+%3A+Kepuasan%2C+keuntungan%2C+konsumen%2C+loyalitas+dan+pengolahan.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60714%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Rocket%2520Digital%2520%25281%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60714%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%25285%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60714%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%25285%2529.pdf&rft.identifier=++Siti+Ghalika+Permata+S.+A.%2C+1654131005++(2021)+STUDI+RAGAM+PENGOLAHAN+PASCA+PANEN+BIJI+KOPI+TERHADAP+KEUNTUNGAN%2C+KEPUASAN+DAN+LOYALITAS+KONSUMEN+KOPI+GHALKOFF.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60714%2F