?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+HARGA%2C+KUALITAS+PRODUK+DAN+KUALITAS+%0D%0ALAYANAN+TERHADAP+LOYALITAS+KONSUMEN+%0D%0A(Survei+pada+Konsumen+Kafe+Kayu+Manis+Kota+Metro)%0D%0A&rft.creator=UUL+FATMAWATI%2C+1716051019&rft.subject=351+Administrasi+publik&rft.description=Penelitian++ini++bertujuan++untuk++mengetahui++pengaruh++harga%2C++kualitas++produk++dan+%0D%0Akualitas++layanan++terhadap++loyalitas++konsumen.++Populasi++dalam++penelitian++ini+%0D%0Aadalah++semua++konsumen++Kafe++Kayu++Manis++Kota++Metro++dengan++100++responden.+%0D%0Ametode+pengumpulan+data+menggunakan+kuesioner.+Teknik+penelitian+ini+adalah+%0D%0Apurposive++sampling.++Dianalisa++menggunakan++regresi++linier++berganda.++Hasil+%0D%0Aanalisis++data++menunjukkan++bahwa++secara++parsial++dua++variabel++independen%2C++harga+%0D%0A(X1%0D%0A)++dan++kualitas++layanan++(X%0D%0A3%0D%0A)++memiliki++pengaruh++signifikan++terhadap++loyalitas+%0D%0Akonsumen++Kafe++Kayu++Manis++Kota++Metro.++Namun%2C++kualitas++produk++(X%0D%0A2%0D%0A)+%0D%0Aberpengaruh++tidak++signifikan++terhadap++loyalitas++konsumen.++Secara++bersamaan%2C+%0D%0Aharga++(X%0D%0A1%0D%0A)%2C++kualitas++produk++(X%0D%0A2)++dan++kualitas++layanan++(X%0D%0A3%0D%0A)++memiliki++pengaruh+%0D%0Asignifikan++terhadap++loyalitas++konsumen++(Y).++Kesimpulan%3A++harga++dan++kualitas+%0D%0Alayanan+berpengaruh+terhadap+loyalitas+konsumen+Kafe+Kayu+Manis+Kota+Metro.+%0D%0AKata+Kunci+%3A+Harga%2C+Kualitas+Produk%2C+Kualitas+Layanan%2C+Loyalitas%0D%0AKonsumen+%0D%0AABSTRACT%0D%0ATHE+EFFECT+OF+PRICE%2C+PRODUCT+QUALITY%2C+AND+SERVICE+QUALITY+%0D%0AON+CUSTOMER+LOYALTY%0D%0A(Survei+of+consumer+Kayu+Manis+Cafe+in+Metro+City)%0D%0ABy%0D%0AUul+Fatmawati%0D%0AThis++research++was++aimed++to++find++out++the++effect++of++price%2C++product++quality%2C++and+%0D%0Aservive+quality+on+customer+loyalty.+The+population+in+this+study+is+all+consumers+%0D%0AKayu+Manis+Cafe+in+Metro+City+with+100+respondents.+The+method+of+collecting+is+%0D%0Aquistionnaire+data.+The+technique+of+the+research+is+purposive+sampling.+Analyzed+%0D%0Aby++using++multiple++linear++regression.++The++result++shows++that++partially++two+%0D%0Aindependent+variabels%2C+price+(X%0D%0A1)+and+service+quality+(X%0D%0A3%0D%0A)+have+a+significant+effect+%0D%0Aof+consumer+loyalty+Kayu+Manis+Cafe+in+Metro+City.+However%2C+the+product+quality+%0D%0A(X%0D%0A2%0D%0A)++has+no+significant+effect++on+consumer+loyalty+(Y).+Conclusion+%3A+the+price+and+%0D%0Aservice+quality+have+a+significant+effect+of+consumer+loyalty++Kayu+Manis+Cafe+in+%0D%0AMetro+City.%0D%0AKeywords%3A+Price%2C+Product+Quality%2C+Service+Quality%2C+Customer+Loyalty&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60800%2F1%2F1.%2520ABTRAK%2520%2528ABSTRACT%2529%2520-%2520UUL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60800%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520UUL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60800%2F3%2F3.%2520SKRIPSI%2520TANPA%2520UUL.pdf&rft.identifier=++UUL+FATMAWATI%2C+1716051019++(2021)+PENGARUH+HARGA%2C+KUALITAS+PRODUK+DAN+KUALITAS+LAYANAN+TERHADAP+LOYALITAS+KONSUMEN+(Survei+pada+Konsumen+Kafe+Kayu+Manis+Kota+Metro).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60800%2F