?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=MARKET+REACTION+ON+CSR+MEDIA+NEWS+DURING+COVID+19%0D%0A%0D%0APANDEMIC&rft.creator=INTAN+HILDAYATI%2C+1711031095&rft.subject=330+Ekonomi&rft.subject=336+Keuangan+publik&rft.description=The+impacts+caused+by+Covid+19+spreading+toward+socio-economic+condition+have%0D%0Aopened+the+opportunities+for+companies+to+carry+out+CSR+program+as+a+form+of%0D%0Asocial+care.+During+the+pandemic%2C+a+company+is+re-adapting+their+CSR+programs%0D%0Aaccording+to+the+current+situation+where+the+targets+of+CSR+programs+are+more%0D%0Aappropriate+for+those+who+are+affected.+By+paying+the+attention+to+the+role+of%0D%0Aonline+media%2C+this+research+is+going+to+find+whether+there+is+a+significant%0D%0Adifference+in+market+reaction+between+Covid+CSR+news+and+Non-Covid+CSR%0D%0Anews.+Using+sample+of+42+CSR+news+published+by+tribunews.com+for+companies%0D%0Alisted+in+Indonesian+Stock+Exchange%2C+this+research+provides+an+event+study%0D%0Aanalysis.+The+results+show+that+CSR+news+does+not+contain+an+information+that+can%0D%0Aaffect+companies+stock+price%2C+and+there+is+no+significant+difference+in+market%0D%0Areaction+between+Covid+CSR+news+and+Non-Covid+CSR+news+during+the%0D%0Apandemic.%0D%0A%0D%0AKeywords%3A+CSR+news%2C+media%2C+stock+price%2C+market+reaction%2C+Covid+19%0D%0Apandemic.%0D%0ADampak+penyebaran+Covid+19+terhadap+kondisi+sosial+ekonomi+membuka+peluang%0D%0Abagi+perusahaan+untuk+melaksanakan+program+CSR+sebagai+bentuk+kepedulian%0D%0Asosial.+Di+masa+pandemi%2C+perusahaan+menyesuaikan+kembali+program+CSR-nya%0D%0Asesuai+dengan+situasi+saat+ini+dimana+target+program+CSR+lebih+tepat+untuk%0D%0Amereka+yang+terkena+dampak.+Dengan+memperhatikan+peran+media+online%2C%0D%0Apenelitian+ini+bertujuan+untuk+menemukan+apakah+ada+perbedaan+reaksi+pasar%0D%0Ayang+signifikan+antara+berita+CSR+Covid+dan+berita+CSR+Non-Covid.%0D%0AMenggunakan+sampel+42+berita+CSR+yang+diterbitkan+oleh+tribunews.com+untuk%0D%0Aperusahaan+yang+terdaftar+di+Bursa+Efek+Indonesia%2C+penelitian+ini+memberikan%0D%0Aanalisis+event+study.+Hasil+penelitian+menunjukkan+bahwa+berita+CSR+tidak%0D%0Amemuat+informasi+yang+dapat+mempengaruhi+harga+saham+perusahaan%2C+dan+tidak%0D%0Aterdapat+perbedaan+reaksi+pasar+yang+signifikan+antara+berita+CSR+Covid+dan%0D%0Aberita+CSR+Non-Covid+selama+masa+pandemi.%0D%0A%0D%0AKata+Kunci%3A+Berita+CSR%2C+media%2C+harga+saham%2C+reaksi+pasar%2C+pandemi+Covid+19&rft.publisher=FAKULTAS+EKONOMI+DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60890%2F1%2FABSTRAK-INTAN%2520HILDAYATI%2520-%2520Intan%2520Hildayati.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60890%2F2%2FSKRIPSI%2520FULL-INTAN%2520HILDAYATI%2520-%2520Intan%2520Hildayati.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F60890%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN-INTAN%2520HILDAYATI%2520-%2520Intan%2520Hildayati.pdf&rft.identifier=++INTAN+HILDAYATI%2C+1711031095++(2021)+MARKET+REACTION+ON+CSR+MEDIA+NEWS+DURING+COVID+19+PANDEMIC.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F60890%2F