creators_name: MUHAMMAD BERLIANO DAFFA, 1753031004
creators_id: -
type: other
datestamp: 2022-05-12 04:25:43
lastmod: 2022-05-12 04:25:43
metadata_visibility: show
title: PENGARUH PERSPEKTIF KUALITAS PRODUK, HARGA, DAN
KUALITAS PELAYANAN TERHADAP KEPUASAN
PELANGGAN BAKSO SONHAJI SONY CABANG
UNIVERSITAS LAMPUNG DIMASA
PANDEMIK COVID-19
ispublished: pub
subjects: 330
subjects: 370
subjects: 378
full_text_status: restricted
abstract: Penelitian ini bertujuan untuk mengetahui pengaruh perspektif kualitas produk,
harga, dan kualitas pelayanan tehadap kepuasan pelanggan bakso Son Haji Sony
cabang Universitas Lampung di masa pandemik covid-19. Penelitian
menggunakan metode deskriptif verifikatif dengan pendekatan ex post facto dan
survey. Populasi yang terlibat yaitu sebanyak 300 pelanggan harian dengan
jumlah sampel sebanyak 75 yang diperoleh dengan menggunakan teknik sampling
non-probability sampling jenis accidental sampling. Analisis hipotesis
menggunakan regresi linier sederhana (parsial) dan regresi linier berganda
(simultan). Hasil penelitian menunjukan adanya pengaruh secara simultan
perspektif kualitas produk, harga, dan kualitas pelayanan terhadap kepuasan
pelanggan bakso Son Haji Sony cabang Universitas Lampung di masa pandemik
covid-19 dengan tingkat determinasi sebesar 0,512 atau setara 51,2 persen
kepuasan pelanggan bakso Son Haji Sony dipengaruhi oleh faktor perspektif
kualitas produk, harga, dan kualitas pelayanan, dan sisanya sebesar 48,8 persen
dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.

Kata kunci: covid-19, harga, kepuasan pelanggan, kualitas pelayanan, kualitas

produk

The research aims to determine the influence of perspectives of product quality,
price, and service quality on the Son Haji Sony meatball customers’ satisfaction in
the University of Lampung branch during the covid-19 pandemic. The research
method used descriptive verification with an ex post facto and survey approaches.
The population contained of 300 customers of Son Haji Sony meatball with 75
samples that were taken by using non-probability sampling technique with the
accidental sampling. The hypotheses were analyzed both partially and
simultaneously through simple linier regression and multiple linier regression.
The results showed that there was simultaneous influence of perspectives of
product quality, price, and service quality on the Son Haji Sony meatball
customers’ satisfaction in the University of Lampung branch during the covid-19
pandemic with determinant rate of 0,512 or equaled to 51,2 percent the customers’
satisfaction was influenced by perspectives of product quality, price, and service
quality. In other hand, the rest of 48,8 percent was influenced by other factors
which were not tested in the research.

Key words: covid-19, customer satisfaction, price, product quality, service
quality
date: 2021-11-09
date_type: published
publisher: Fakultas Keguruan Ilmu Pendidikan 
place_of_pub: UNIVERSITAS LAMPUNG
citation:   MUHAMMAD BERLIANO DAFFA, 1753031004  (2021) PENGARUH PERSPEKTIF KUALITAS PRODUK, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN BAKSO SONHAJI SONY CABANG UNIVERSITAS LAMPUNG DIMASA PANDEMIK COVID-19.  Fakultas Keguruan Ilmu Pendidikan , UNIVERSITAS LAMPUNG.     
document_url: http://digilib.unila.ac.id/60951/1/1.%20ABSTRAK%20-%20ABSTRACT%20-%20Kak%20Dan%20%284%29.pdf
document_url: http://digilib.unila.ac.id/60951/2/2.%20SKRIPSI%20FULL%20-%20Kak%20Dan%20%284%29.pdf
document_url: http://digilib.unila.ac.id/60951/3/3.%20SKRIPSI%20TANPA%20BAB%20PEMBAHASAN%20-%20Kak%20Dan%20%284%29.pdf