TY  - GEN
CY  - UNIVERSITAS LAMPUNG
ID  - eprints60985
UR  - http://digilib.unila.ac.id/60985/
A1  - Hadi Shan Ignatius, 1711031023
Y1  - 2021///
N2  - ABSTRAK
PENGUJIAN REAKSI PASAR ATAS KEBIJAKAN DIVERSIFIKASI 
KORPORAT DAN PENGUNGKAPAN LAPORAN SEGMEN
Oleh
HADI SHAN IGNATIUS
Penelitian ini dilakukan untuk untuk menguji reaksi pasar atas kebijakan diversifikasi 
korporat dan pengungkapan laporan  segmen perusahaan manufaktur yang terdaftar di 
Bursa  Efek  Indonesia  untuk  periode  2017-2019.   Secara  spesifik,  studi  ini  akan 
menginvestigasi  dua  isu  utama,  yaitu  (1)  dampak  kebijakan  diversifikasi  korporat 
terhadap  kinerja  pasar  saat  kebijakan  tersebut  diluncurkan,  dan  (2)  dampak 
pengungkapan  kinerja  diversifikasi  korporat  yang  diungkapkan  dalam  pelaporan 
segmen terhadap kinerja pasar masa depan. Kinerja pasar saat kebijakan diversifikasi 
korporat  diluncurkan  diukur  menggunakan  Earnings  Response  Coefficient  (ERC) 
sedangkan  kinerja  pasar  masa  depan  diukur  menggunakan  Forward  Earnings 
Response Coefficient (FERC). Sampel penelitian dilakukan dengan metode purposive 
sampling berjumlah 106 perusahaan pada model 1 dan 39 perusahaan pada model 2. 
Metode  statistik  menggunakan  analisis  regresi  linear  sederhana,  dengan  pengujian 
hipotesis  uji  statistik  t.  Berdasarkan  hasil  penelitian,  diketahui  bahwa  kebijakan 
diversifikasi korporat tidak berpengaruh positif dan tidak signifikan terhadap kinerja 
pasar perusahaan saat kebijakan diversifikasi korporat diumumkan dan pengungkapan 
kinerja  diversifikasi  korporat  dalam  pelaporan  segmen  berpengaruh  positif  dan 
signifikan terhadap kinerja pasar masa depan.
Keywords:  Kebijakan Diversifikasi Korporat, Kinerja Pasar, dan Pelaporan  Segmen
ABSTRACT
TESTING MARKET REACTION ON THE CORPORATE DIVERSIFICATION 
POLICY AND DISCLOSURE OF SEGMENT REPORTS
By
HADI SHAN IGNATIUS
This  study  was  conducted  to  test  the  market  reaction  to  corporate  diversification 
policies and disclosure  of segment reports of manufacturing companies listed on the 
Indonesia  Stock  Exchange  for  the  2017-2019  period.  Specifically,  this  study  will 
investigate  two  main  issues,  namely  (1)  the  impact  of  corporate  diversification 
policies on market performance when  the policy was launched, and (2) the impact of 
disclosure  of  corporate  diversification  performance  disclosed  in  segment  reporting 
on  future  market  performance.  Market  performance  when  the  corporate 
diversification  policy  was  launched  was  measured  using  the  Earnings  Response 
Coefficient  (ERC),  while  future  market  performance  was  measured  using  the 
Forward  Earnings  Response  Coefficient  (FERC).  The  research  sample  was 
conducted by purposive sampling method totaling 106 companies in model 1 and 39 
companies in  model 2. The statistical method used simple linear regression analysis, 
with t statistical test hypothesis testing. Based on the research results, it is known that 
the  corporate  diversification  policy  has  no  positive  and  insignificant  effect  on  the 
company's  market  performance  when  the  corporate  diversification  policy  is 
announced  and  the  disclosure  of  corporate  diversification  performance  in  segment 
reporting has a positive and significant effect on future market performance.
Keywords: Corporate Diversification Policy, Market Performance, and Segment 
Reports 
PB  - FAKULTAS EKONOMI DAN BISNIS
TI  - PENGUJIAN REAKSI PASAR ATAS KEBIJAKAN DIVERSIFIKASI 
KORPORAT DAN PENGUNGKAPAN LAPORAN SEGMEN
AV  - restricted
ER  -