?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PELAYANAN%2C+CITRA+MEREK+DAN%0D%0AKUALITAS+PRODUK+TERHADAP+KEPUASAN+KONSUMEN+MELALUI%0D%0AKEPUTUSAN+PEMBELIAN+SEBAGAI+VARIABEL+MEDIASI%0D%0A(Studi+Pada+Konsumen+Sambel+Alu+Cabang+Way+Halim+Bandar+Lampung)&rft.creator=Adelia+Yolanda%2C+1716051062&rft.subject=380+Perdagangan%2C+komunikasi%2C+dan+transportasi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+kualitas+pelayanan%2C%0D%0Acitra+merek+dan+kualitas+produk+terhadap+kepuasan+konsumen+melalui+keputusan%0D%0Apembelian+sebagai+variabel+mediasi+pada+konsumen+Sambel+Alu+Cabang+Way%0D%0AHalim+Bandar+Lampung.+Jenis+penelitian+eksplanatory+research+dengan+analisis%0D%0AStructural+Equation+Modelling-Partial+Least+Square+(SEM-PLS)+menggunakan%0D%0Aprogram+SmartPLS+versi+3.2.9.+Teknik+pengambilan+sampel+menggunakan%0D%0Aaccidental+sampling+dengan+jumlah+sampel+sebesar+100+responden.+Data+tersebut%0D%0Adiperoleh+dari+kuesioner+menggunakan+skala+likert.+Hasil+penelitian%0D%0Amenunjukkan+bahwa+kualitas+pelayanan%2C+citra+merek+dan+kualitas+produk%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian.+Selain+itu%2C+kualitas%0D%0Apelayanan%2C+citra+merek%2C+kualitas+produk+dan+keputusan+pembelian+berpengaruh%0D%0Asignifikan+terhadap+kepuasan+konsumen.+Berdasarkan+hasil+uji+maka+diperoleh%0D%0Adata+bahwa+pemasaran+yang+dilakukan+oleh+Sambel+Alu+Cabang+Way+Halim%0D%0Asudah+baik.+Implikasi+dari+hasil+penelitian+ini+untuk+meningkatkan+keputusan%0D%0Apembelian+serta+mempertahankan+kepuasan+konsumen+Sambel+Alu+Cabang+Way%0D%0AHalim+Bandar+Lampung.%0D%0AKata+kunci+%3A+Kualitas+Pelayanan%2C+Citra+Merek%2C+Kualitas+Produk%2C+Keputusan%0D%0APembelian%2C+dan+Kepuasan+Konsumen.%0D%0AThis+research+was+aimed+to+determine+the+magnitude+of+service+quality%2C+brand%0D%0Aimage%2C+product+quality%2C+and+consumer+satisfaction+using+purchase+decisions+as+a%0D%0Amediating+variable+on+consumers+Sambel+Alu+Way+Halim+Branch+Bandar%0D%0ALampung.+This+research+is+explanatory+research+utilizing+Structural+Equation%0D%0AModelling-Partial+Least+Square+(SEM-PLS)+analysis+with+the+SmartPLS+3.2.9%0D%0Asofware.+The+sampling+technique+is+accidental+sampling+with+sample+of+100%0D%0Arespondents.+The+data+were+obtained+from+questionnaires+using+a+likert+scale.%0D%0AThe+results+show+that+service+quality%2C+brand+image+and+product+quality+has+a%0D%0Astatistically+significant+influence+on+purchase+decisions.+Additionally%2C+service%0D%0Aquality%2C+brand+image%2C+product+quality+and+purchase+decisions+has+a+significant%0D%0Ainfluence+on+consumer+satisfaction.+The+test+results+indicate+that+Sambel+Alu+Way%0D%0AHalim+Branch%E2%80%99s+marketing+is+effective.+This+research+is+significant+to+improve%0D%0Apurchase+decisions+and+sustaining+Sambel+Alu+Way+Halim+branch+consumer%0D%0Asatisfaction+.%0D%0AKeywords%3A+Service+Quality%2C+Brand+Image%2C+Product+Quality%2C+Purchase+Decision%2C%0D%0Aand+Consumer+Satisfaction.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61017%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520ADELIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61017%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520ADELIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61017%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520ADILA.pdf&rft.identifier=++Adelia+Yolanda%2C+1716051062++(2021)+PENGARUH+KUALITAS+PELAYANAN%2C+CITRA+MEREK+DAN+KUALITAS+PRODUK+TERHADAP+KEPUASAN+KONSUMEN+MELALUI+KEPUTUSAN+PEMBELIAN+SEBAGAI+VARIABEL+MEDIASI+(Studi+Pada+Konsumen+Sambel+Alu+Cabang+Way+Halim+Bandar+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61017%2F