?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGUKURAN+LOYALITAS+MEREK+PADA+KONSUMEN+PRODUK%0D%0AKOSMETIK+BERLABEL+HALAL+DI+BANDAR+LAMPUNG%0D%0ADENGAN+METODE+NPS+(NET+PROMOTER+SCORE)&rft.creator=TITIA+ISMAWATI%2C+1716051020&rft.subject=300+Ilmu+sosial&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+tingkat+loyalitas+konsumen+kosmetik%0D%0Aberlabel+halal.+Desain+penelitian+kuantitatif+deskriptif+dengan+menggunakan%0D%0Ainstrumen+kuesioner+dalam+bentuk+google+form+digunakan+untuk+mengambil+data%0D%0Ayang+berjumlah+405+responden.+Data+yang+terkumpul+pada+penelitian+ini+dianalisis%0D%0Amenggunakan+metode+Net+Promoter+Score+(NPS).+Hasil+analisis+menunjukkan%0D%0Abahwa+nilai+NPS+pada+penelitian+ini+adalah+NPS+Good+sebanyak+63+indikator%2C%0D%0ANPS+Excellent+sebanyak+123+indikator%2C+dan+NPS+Leader+sebanyak+8+indikator%0D%0Ayang+mengindikasikan+bahwa+konsumen+loyal+terhadap+kosmetik+berlabel+halal.%0D%0ANet+Promoter+Score+(NPS)+dapat+menunjukkan+secara+langsung+tipe+konsumen%0D%0Ayang+loyal+dan+dapat+memberikan+prediksi+tingkah+laku+konsumen+terhadap%0D%0Aperusahaan%2C+oleh+karena+itu+perusahaan+yang+ingin+mengukur+tingkat+loyalitas%0D%0Akonsumen+sebaiknya+menggunakan+metode+Net+Promoter+Score+(NPS).%0D%0A%0D%0AKata+Kunci%3A+Loyalitas+Merek%2C+Kosmetik%2C+Lebel+Halal%2C+Net+Promoter+Score%0D%0A%0D%0AThis+study+aimed+to+analyze+the+level+of+consumer+loyalty+of+halal-labeled%0D%0Acosmetics.+Descriptive+quantitative+research+design+using+a+questionnaire%0D%0Ainstrument+in+the+form+of+a+google+form+was+used+to+retrieve+data+totaling+405%0D%0Arespondents.+The+data+collected+in+this+study+were+analyzed+using+the+Net%0D%0APromoter+Score+(NPS)+method.+The+results+of+the+analysis+show+that+the+NPS%0D%0Avalue+in+this+study+is+NPS+Good+as+many+as+63+indicators%2C+NPS+Excellent+as+many%0D%0Aas+123+indicators%2C+and+NPS+Leader+as+many+as+8+indicators+which+indicate+that%0D%0Aconsumers+are+loyal+to+cosmetics+labeled+halal.+The+Net+Promoter+Score+(NPS)%0D%0Acan+show+directly+the+type+of+loyal+consumer+and+can+predict+consumer+behavior%0D%0Atowards+the+company%2C+therefore+companies+that+want+to+measure+the+level+of%0D%0Aconsumer+loyalty+should+use+the+Net+Promoter+Score+(NPS)+method.%0D%0AKeywords%3A+Brand+Loyalty%2C+Cosmetics%2C+Halal+Label%2C+Net+Promoter+Score&rft.publisher=Fakultas+Ilmu+Sosial+Ilmu+Politik&rft.date=2021-11-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61046%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Kak%2520Dan%2520%25286%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61046%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kak%2520Dan%2520%25286%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61046%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kak%2520Dan%2520%25286%2529.pdf&rft.identifier=++TITIA+ISMAWATI%2C+1716051020++(2021)+PENGUKURAN+LOYALITAS+MEREK+PADA+KONSUMEN+PRODUK+KOSMETIK+BERLABEL+HALAL+DI+BANDAR+LAMPUNG+DENGAN+METODE+NPS+(NET+PROMOTER+SCORE).++Fakultas+Ilmu+Sosial+Ilmu+Politik%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61046%2F