?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DIMENSI+BAURAN+PEMASARAN+JASA+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+ARCH+EATERY+AND%0D%0A%0D%0ACOFFEE+DI+BANDAR+LAMPUNG&rft.creator=Yanuar+Taqiyuddin%2C+1711011011&rft.subject=330+Ekonomi&rft.subject=370+Pendidikan&rft.description=Gaya+hidup+dan+konsumsi+masyarakat+di+bidang+kuliner+masa+sekarang+telah%0D%0Amengalami+banyak+pergeseran.+Pola+konsumsi+masyarakat+Indonesia+berubah+dari%0D%0Amakanan+tradisional+ke+makanan+modern+dan+perubahan+gaya+hidup+yang%0D%0Acenderung+lebih+memilih+sesuatu+yang+sifatnya+praktis.+Gaya+hidup+minum+kopi%0D%0Asaat+ini+sedang+menjadi+tren+di+kalangan+masyarakat+khususnya+para+milenial.+Peluang+inilah+yang+dimanfaatkan+oleh+para+pelaku+bisnis+kopi+untuk+memulai%0D%0Abisnis+kuliner+dengan+berinovasi+dalam+menyediakan+kebutuhan+dan+keinginan%0D%0Akonsumen.+Salah+satu+kafe+yang+ada+di+Bandar+Lampung+adalah+ARCH+Eatery%0D%0Aand+Cof+ee+yang+didirikan+pada+2+Mei+2016+dan+berlokasi+di+Jalan+Arif+Rahman%0D%0AHakim+C8+BTN+2%2C+Way+Halim%2C+Bandarlampung.+ARCH+Eatery+and+Cof+ee%0D%0Amenawarkan+konsep+rumahan+untuk+para+konsumen.+Penelitian+ini+dilakukan%0D%0Auntuk+menjelaskan+pengaruh+dimensi+bauran+pemasaran+jasa+yang+terdiri+atas%0D%0Adimensi+kualitas+produk%2C+dimensi+harga%2C+dimensi+lokasi%2C+dimensi+promosi%2C+dimensi%0D%0Aorang%2C+dimensi+proses%2C+dan+dimensi+bukti+fisik+terhadap+keputusan+pembelian+pada%0D%0Akonsumen+ARCH+Eatery+and+Cof+ee+di+Bandar+Lampung.+Metode+penelitian+yang%0D%0Adigunakan+adalah+metode+deskriptif+verifikatif.+Pengumpulan+data+dilakukan%0D%0Amelalui+penyebaran+kuesioner+kepada+100+responden+berdasarkan+metode+Non%0D%0AProbability+Sampling+dengan+teknik+purposive+sampling+berdasarkan+kriteria+yang%0D%0Atelah+ditetapkan.+Penelitian+ini+menggunakan+analisis+regresi+linier+berganda%0D%0Amenggunakan+SPSS+versi+22.+Hasil+penelitian+menunjukkan+bahwa+dimensi%0D%0Abauran+pemasaran+jasa+berpengaruh+positif+dan+signifikan+terhadap+keputusan%0D%0Apembelian+dengan+hasil+uji+koefisien+determinasi+R2+sebesar+0.874.+Variabel+bebas%0D%0Ayang+memiliki+pengaruh+paling+besar+adalah+dimensi%0D%0A%0D%0AThe+lifestyle+and+consumption+of+people+in+the+culinary+field+today+have%0D%0Aundergone+many+shifts.+The+consumption+pattern+of+the+Indonesian+people+has%0D%0Achanged+from+traditional+food+to+modern+food+and+changed+lifestyles+that+tended%0D%0Ato+prefer+something+that+is+practical.+The+lifestyle+of+drinking+cof+ee+is+currently%0D%0Abecoming+a+trend+among+the+community%2C+especially+millennials.+This+opportunity%0D%0Ais+used+by+actor+of+cof+ee+business+to+start+a+culinary+business+by+innovating+in%0D%0Aproviding+for+the+needs+and+desires+of+consumers.+ARCH+Eatery+and+Cof+ee+is+one%0D%0Aof+the+cafes+in+Bandar+Lampung+which+was+founded+on+May+2%2C+2016+and+is%0D%0Alocated+on+Arif+Rahman+Hakim+Street+C8+BTN+2%2C+Way+Halim%2C+Bandarlampung.+ARCH+Eatery+and+Cof+ee+of+ers+a+home+concept+for+consumers.+This+research+was%0D%0Aconducted+to+explain+the+ef+ect+of+service+marketing+mix+dimensions+which+consist%0D%0Aof+product+quality+dimensions%2C+price+dimensions%2C+location+dimensions%2C+promotion%0D%0Adimensions%2C+people+dimensions%2C+process+dimensions%2C+and+physical+evidence%0D%0Adimensions+on+purchasing+decisions+on+consumers+of+ARCH+Eatery+and+Cof+ee+in%0D%0ABandar+Lampung.+The+research+method+used+is+descriptive+verification+method.+Data+collection+was+carried+out+by+distributing+questionnaires+to+100+respondents%0D%0Abased+on+the+Non+Probability+Sampling+method+with+purposive+sampling%0D%0Atechnique+based+on+predetermined+criteria.+This+study+used+multiple+linear%0D%0Aregression+analysis+using+SPSS+version+22.+The+results+showed+that+the+service%0D%0Amarketing+mix+dimension+had+a+positive+and+significant+ef+ect+on+purchasing%0D%0Adecisions+with+the+test+results+of+the+coef+icient+of+determination+R%0D%0A2+(0.874).+The%0D%0A%0D%0Aindependent+variable+that+has+the+greatest+influence+is+the+promotion+dimension+(%CE%B2+%3D+0.202).+Keywords%3A+Location+Dimension%2C+People+Dimension%2C+Physical+Evidence%0D%0ADimension%2C+Price+Dimension%2C+Product+Quality+Dimension%2C+Process+Dimension%2C&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2021-10-13&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61050%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Finta%2520Yaya%2520%25286%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61050%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Finta%2520Yaya%2520%25285%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61050%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Finta%2520Yaya%2520%25285%2529.pdf&rft.identifier=++Yanuar+Taqiyuddin%2C+1711011011++(2021)+PENGARUH+DIMENSI+BAURAN+PEMASARAN+JASA+TERHADAP+KEPUTUSAN+PEMBELIAN+KONSUMEN+PADA+ARCH+EATERY+AND+COFFEE+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation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