?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PERILAKU+KONSUMEN+RAMAH+LINGKUNGAN+PADA%0D%0A%0D%0APENGGUNA+ENERGI+LISTRIK%0D%0A%0D%0A(Studi+Pengguna+Energi+Listrik+Rumahan+di+Kecamatan%0D%0A%0D%0AKedaton+Kota+Bandar+Lampung)&rft.creator=Rahmi+Kinasih%2C+1716051015&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=This+study+aimed+to+examine+customer+behavior+regarding+the+use+of+home+electrical%0D%0Aenergy+in+Kedaton%2C+Bandar+Lampung.+A+quantitative+approach+was+used+in+this+study.%0D%0AThis+descriptive+study+used+environmentally+friendly+customer+behavior+and+electrical%0D%0Aenergy+users+(customer+loyalty)+as+variables.+This+study+employed+an+accidental%0D%0Asampling+technique+to+connect+100+respondents+from+door+to+door.+The+descriptive%0D%0Astatistical+analysis+of+the+data+included+the+classical+assumption+test%2C+the+normality%0D%0Atest%2C+the+heteroscedasticity+test%2C+and+the+linearity+test.+Simple+linear+regression%0D%0Aanalysis+was+used+to+analyze+the+data+using+the+SPSS+22.0+software+tools.+The%0D%0ALinearity+test+results+indicate+that+there+is+a+linear+relationship+between%0D%0Aenvironmentally+friendly+customer+behavior+and+electrical+energy+users+(customer%0D%0Aloyalty)%2C+implying+that+customers+who+use+electrical+energy+are+either+saving+money%0D%0Aor+being+environmentally+friendly.+90%25+of+customers+in+Kedaton+use+900+watts+of%0D%0Aelectricity+because+it+is+more+standard+in+terms+of+the+electricity+used%2C+and+72%25+of%0D%0Acustomers+have+used+energy-saving+electronic+devices.%0D%0A%0D%0AKeywords%3A+Environmentally+friendly+customer+behavior%2C+Electrical+energy+users%0D%0A(customer+loyalty)%0D%0AStudi+ini+mengkaji+perilaku+konsumen+dalam+penggunaan+energi+listrik+rumahan+di%0D%0Akecamatan+kedaton+kota+Bandar+Lampung.+Studi+ini+menerapkan+pendekatan%0D%0Akuantitatif.+Jenis+penelitian+ini+adalah+deskriptif+dengan+variabel+yang+digunakan%0D%0Aadalah+perilaku+konsumen+ramah+lingkungan+dan+pengguna+energi+listrik+(loyalitas%0D%0Akonsumen).+Penelitian+ini+menggunakan+teknik+accidental+sampling+untuk%0D%0Amendapatkan+100+responden+menemui+responden+dari+rumah+ke+rumah.+Analisis+data%0D%0Amenggunakan+analisis+statistik+deskriptif%2C+uji+asumsi+klasik%2C+uji+normalitas%2C+uji%0D%0Aheteroskedastisitas%2C+dan+uji+linearitas.+Data+dianalisis+menggunakan+analisis+regresi%0D%0Alinear+sederhana+dengan+alat+bantu+software+SPSS+22.0.+Hasil+perhitungan+dari+uji%0D%0ALinearitas+dapat+disimpulkan+bahwa+terdapat+hubungan+yang+linear+antara+Perilaku%0D%0AKonsumen+ramah+lingkungan+dengan+Pengguna+energi+listrik+(loyalitas+konsumen)%0D%0Amaka+dapat+dikatakan+konsumen+pengguna+energi+listrik+sudah+hemat+akan%0D%0Apenggunaan+listrik+atau+ramah+lingkungan.+Dalam+penggunaan+energi+listrik+bahwa%0D%0A90%25+konsumen+di+kecamatan+kedaton+menggunakan+daya+listrik+900+watt+karena%0D%0Adaya+listrik+900+watt+lebih+standar+sesuai+dengan+listrik+yang+digunakan%2C+dan+72%25%0D%0Akonsumen+sudah+menggunakan+alat+elektronik+hemat+listrik.%0D%0A%0D%0AKata+Kunci+%3A+Perilaku+konsumen+ramah+lingkungan%2C+Pengguna+energi+listrik%0D%0A(loyalitas+konsumen)&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61061%2F1%2F1.%2520ABSTRAK-ABSTRACT-RAHMI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61061%2F2%2F2.%2520SKRIPSI%2520FULL-RAHMI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61061%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASNA-RAHMI.pdf&rft.identifier=++Rahmi+Kinasih%2C+1716051015++(2021)+ANALISIS+PERILAKU+KONSUMEN+RAMAH+LINGKUNGAN+PADA+PENGGUNA+ENERGI+LISTRIK+(Studi+Pengguna+Energi+Listrik+Rumahan+di+Kecamatan+Kedaton+Kota+Bandar+Lampung).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61061%2F