?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DESAIN+PRODUK%2C+HARGA%2C+DAN+PROMOSI%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+JILBAB%0D%0A(Studi+pada+Mahasiswi+Pengguna+Jilbab+di+Kota+Bandar+Lampung)&rft.creator=Livia+Agustina%2C+1716051086&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=321+Sistem+pemerintahan+dan+sistem+negara&rft.description=Penelitian+ini+tentang+pemasaran+dengan+responden+100+mahasiswi+pengguna%0D%0Ajilbab+di+Bandar+lampung.+Penelitian+ini+mengkaji+besarnya+pengaruh+desain%0D%0Aproduk%2C+harga%2C+dan+promosi+terhadap+keputusan+pembelian+jilbab+yang%0D%0Amenggunakan+explanatory+research+dengan+pendekatan+kuantitatif.+Teknik%0D%0Apengambilan+sampel+purposive+sampling.+Analisis+data+menggunakan%0D%0Aanalisis+regresi+linier+berganda+dengan+alat+SPSS+Statistik+26.0.+Hasil+ini%0D%0Amenunjukkan+bahwa+desain+produk%2C+harga%2C+dan+promosi+secara+simultan%0D%0Aberpengaruh+terhadap+keputusan+pembelian+sebesar+29%25.+Sedangkan+hasil%0D%0Apengujian+secara+parsial+menyatakan+bahwa+desain+produk+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian+sebesar+26%25%2C+harga+berpengaruh%0D%0Asignifikan+terhadap+keputusan+pembelian+sebesar+22%2C7%25%2C+dan+promosi%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian+sebesar+19%2C2%25.%0D%0APengaruh+terbesar+terletak+pada+variabel+desain+produk.%0D%0A%0D%0AKata+kunci%3A+Desain+Produk%2C+Harga%2C+Promosi%2C+Keputusan+Pembelian.%0D%0AThis+study+examines+the+marketing+of+100+respondents+of+hijab+using+students%0D%0Ain+Bandar+Lampung.+This+research+study+effect+of+product+design%2C+price%2C+and%0D%0Apromotion+on+hijab+purchasing+decisions+using+explanatory+research+with+a%0D%0Aquantitative+approach.+The+sampling+technique+was+purposive+sampling.%0D%0AData+analysis+used+multiple+linear+regression+analysis+with+SPSS+Statistics%0D%0A26.0.+These+results+indicate+that+product+design%2C+price%2C+and+promotion%0D%0Asimultaneously+affect+purchasing+decisions+by+29%25.+While+the+test+results%0D%0Apartially+state+that+product+design+has+a+significant+effect+on+purchasing%0D%0Adecisions+by+26%25%2C+price+has+a+significant+effect+on+purchasing+decisions+by%0D%0A22.7%25%2C+and+promotions+has+a+significant+effect+on+purchasing+decisions+by%0D%0A19.2%25.+The+biggest+influence+lies+in+product+design+variables.%0D%0A%0D%0AKeywords%3A+Product+Design%2C+Price%2C+Promotion%2C+Purchase+Decision.&rft.publisher=ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61111%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520LIVIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61111%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520LIVIA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61111%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520LIVIA.pdf&rft.identifier=++Livia+Agustina%2C+1716051086++(2021)+PENGARUH+DESAIN+PRODUK%2C+HARGA%2C+DAN+PROMOSI+TERHADAP+KEPUTUSAN+PEMBELIAN+JILBAB+(Studi+pada+Mahasiswi+Pengguna+Jilbab+di+Kota+Bandar+Lampung).++ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61111%2F