?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+ELECTRONIC+WORD+OF+MOUTH%2C+DAYA+TARIK+DAN%0D%0ALOKASI+TERHADAP+KEPUTUSAN+BERKUNJUNG%0D%0A(Studi+pada+Pengunjung+Pantai+Tanjung+Setia%2C+Pesisir+Barat)&rft.creator=FAJRIA+HANIFA%2C+1516051106&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.subject=332+Ekonomi+keuangan&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+electronic+word+of+mouth+daya%0D%0Atarik%2C+dan+lokasi+terhadap+keputusan+berkunjung+wisatawan+ke+Pantai+Tanjung+Setia%0D%0AKabupaten+Pesisir+Barat.+Penelitian+yang+digunakan+adalah+explanatory+research%0D%0Adenhgan+pendekatan+kuantitatif.+Populasi+penelitian+ini+adalah+pengunjung+objek%0D%0Awisata+Pantai+Tanjung+Setia.+Teknik+pengambilan+sampel+dalam+penelitian+ini%0D%0Aadalah+menggunakan+purposive+sampling+dengan+jumlah+sampel+100+orang.+Data%0D%0Adiperoleh+dengan+menggunakan+skala+likert%2C+di+mana+hasil+analisis+data%0D%0Amenggunakan+analisis+regresi+linear+berganda%2C+uji+f%2C+uji+t%2C+dan+koefisien+determinasi.%0D%0AHasil+penelitian+menunjukan+bahwa+electronic+word+of+mouth%2C+daya+tarik%2C+dan%0D%0Alokasi+berpengaruh+terhadap+keputusan+berkunjung+wisatawan+ke+Pantai+Tanjung%0D%0ASetia+Kabupaten+Pesisir+Barat.+Dengan+demikian%2C+penulis+menarik+kesimpulan%0D%0Abahwa%2C+pengelola+pantai+agar+dapat+meningkatkan+promosi%2C+memperbaiki%2C+dan%0D%0Amenambah+fasilitas+pendukung+supaya+pengunjung+lebih+nyaman+melakukan%0D%0Akunjungannya+ke+Pantai+Tanjung+Setia.%0D%0A%0D%0AKata+Kunci+%3A+Electronic+Word+of+Mouth%2C+Daya+Tarik%2C+Lokasi%2C+Keputusan%0D%0A%0D%0ABerkunjung%0D%0AThis+study+aims+to+determine+the+effect+of+electronic+word+of+mouth%2C+attractiveness%2C%0D%0Aand+location+on+the+decision+to+visit+tourists+to+Tanjung+Setia+Beach%2C+Pesisir+Barat%0D%0ARegency.+The+research+used+is+explanatory+research+with+a+quantitative+approach.%0D%0AThe+population+of+this+study+are+visitors+to+Tanjung+Setia+Beach+tourism+object.+The%0D%0Asampling+technique+in+this+study+was+using+purposive+sampling+with+a+sample+size%0D%0Aof+100+people.+The+data+was+obtained+using+a+Likert+scale%2C+where+the+results+of+data%0D%0Aanalysis+used+multiple+linear+regression+analysis%2C+f+test%2C+t+test%2C+and+coefficient+of%0D%0Adetermination.+The+results+of+the+study+show+that+electronic+word+of+mouth%2C%0D%0Aattractiveness%2C+and+location+affect+the+decision+to+visit+tourists+to+Tanjung+Setia%0D%0ABeach%2C+Pesisir+Barat+Regency.+Thus%2C+the+authors+draw+the+conclusion+that%2C+beach%0D%0Amanagers+in+order+to+increase+promotion%2C+improve%2C+and+add+supporting+facilities+so%0D%0Athat+visitors+are+more+comfortable+visiting+Tanjung+Setia+Beach.%0D%0AKeywords+%3A+Electronic+Word+of+Mouth%2C+Attraction%2C+Location%2C+Visiting+Decision&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61141%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%25286%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61141%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%252823%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61141%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%252823%2529.pdf&rft.identifier=++FAJRIA+HANIFA%2C+1516051106++(2021)+PENGARUH+ELECTRONIC+WORD+OF+MOUTH%2C+DAYA+TARIK+DAN+LOKASI+TERHADAP+KEPUTUSAN+BERKUNJUNG+(Studi+pada+Pengunjung+Pantai+Tanjung+Setia%2C+Pesisir+Barat).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61141%2F