creators_name: Septiyana Nur Fitriyani Putri, 1714131032 creators_id: septiyananp26@gmail.com type: other datestamp: 2022-05-18 02:40:09 lastmod: 2022-05-18 02:40:09 metadata_visibility: show title: ANALISIS SALURAN PEMASARAN, TINGKAT KEUNTUNGAN, DAN EFISIENSI EKONOMI RELATIF USAHA TANI UBI KAYU DI KABUPATEN LAMPUNG TENGAH ispublished: pub subjects: 600 subjects: 630 full_text_status: restricted abstract: Saluran pemasaran ubi kayu secara tidak langsung mempengaruhi tingkat keuntungan dan efisiensi ekonomi petani ubi kayu. Tingkat keuntungan dipengaruhi oleh harga jual ubi kayu di tingkat petani, rafaksi (potongan), dan biaya pemasaran ubi kayu. Pemilihan jenis saluran pemasaran menyebabkan perbedaan keuntungan usahatani ubi kayu, sehingga efisiensi ekonomi pun akan berbeda. Penelitian ini bertujuan untuk menganalisis perbedaan keuntungan dan efisiensi ekonomi berdasarkan saluran pemasaran yang dipilih petani ubi kayu. Penelitian ini dilaksanakan dengan metode survei di Desa Gunung Agung dan Desa Bandar Sakti, Kecamatan Terusan Nunyai, Kabupaten Lampung Tengah, pada bulan Januari-Maret 2021. Data hasil pengamatan untuk keuntungan dianalisis dengan nisbah R/C dan uji beda dua sampel pada aplikasi SPSS, serta untuk efisiensi ekonomi relatif dianalisis dengan uji statistik dimana hasil uji statistik dimasukkan dalam persamaan fungsi keuntungan UOP (unit output price). Hasil penelitian menunjukkan bahwa terdapat 3 saluran pemasaran yang dilalui oleh petani ubi kayu di Kecamatan Terusan Nunyai. Terdapat perbedaan keuntungan usahatani ubi kayu di Kecamatan Terusan Nunyai, yaitu petani ubi kayu melalui saluran pemasaran pendek dan ada pabrik di lokasi responden memiliki keuntungan tertinggi. Terdapat perbedaan efisiensi ekonomi antara petani ubi kayu di Kecamatan Terusan Nunyai, yaitu petani ubi kayu dengan saluran pemasaran pendek lebih efisien. Kata kunci: ubi kayu, saluran pemasaran, keuntungan, efisiensi ekonomi Cassava marketing channels indirectly affect the level of profit and economic efficiency of cassava farmers. The level of profit is influenced by the selling price of cassava at the farmer level, fractions, and marketing costs of cassava. The selection of the type of marketing channel causes differences in the profits of cassava farming, so that economic efficiency will also be different. Furthermore this study aims to analyze the differences in profit and economic efficiency based on the marketing channels chosen by cassava farmers. This research was carried out using a survey method in Gunung Agung Village and Bandar Sakti Village, Terusan Nunyai Sub-district, Central Lampung Regency, in January-March 2021. The observational data for profit are analyzed using the R/C ratio and the two- sample difference test in the SPSS application, and for relative economic efficiency, it is analyzed by statistical tests where the results of statistical tests are included in the unit output price profit function equation. The results show that there are 3 marketing channels traversed by cassava farmers in Terusan Nunyai Sub-district. There are differences in the profits of cassava farming in Terusan Nunyai Sub-district namely cassava farmers through short marketing channels and there is a factory in the respondent's location having the highest profit. There is a difference in economic efficiency between cassava farmers in Terusan Nunyai Sub-district, namely cassava farmers with short marketing channels are more efficient. Keywords: cassava, marketing channels, profit, economic efficiency date: 2021 date_type: published publisher: FAKULTAS PERTANIAN place_of_pub: UNIVERSITAS LAMPUNG citation: Septiyana Nur Fitriyani Putri, 1714131032 (2021) ANALISIS SALURAN PEMASARAN, TINGKAT KEUNTUNGAN, DAN EFISIENSI EKONOMI RELATIF USAHA TANI UBI KAYU DI KABUPATEN LAMPUNG TENGAH. FAKULTAS PERTANIAN, UNIVERSITAS LAMPUNG. document_url: http://digilib.unila.ac.id/61176/1/ABSTRAK%20Skripsi%20Septiyana%20Nur%20Fitriyani%20Putri%20Agribisnis%202017%20%281%29%20-%20Septiyana%20Nur%20Fitriyani%20Putri.pdf document_url: http://digilib.unila.ac.id/61176/2/Skripsi%20Full%20Tanpa%20Lampiran%20Septiyana%20Nur%20Fitriyani%20Putri%20Pertanian%20%28Agribisnis%202017%29%20-%20Septiyana%20Nur%20Fitriyani%20Putri.pdf document_url: http://digilib.unila.ac.id/61176/3/Skripsi%20Tanpa%20Bab%20Pembahasan%20Septiyana%20Nur%20Fitriyani%20Putri%20Pertanian%20%28Agribisnis%202017%29%20-%20Septiyana%20Nur%20Fitriyani%20Putri.pdf