?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=STRATEGI+KOMUNIKASI+PEMASARAN+KEDAI+JAPANESE+FOOD%0D%0ADALAM+MEMPERKENALKAN+BRAND%0D%0A(STUDI+PADA+FUKU+ICHI+RAMEN+LAMPUNG)&rft.creator=Candra+Halim%2C+1616031054&rft.subject=300+Ilmu+sosial&rft.subject=320+Ilmu+politik+(politik+dan+pemerintahan)&rft.description=Penelitian+ini+bertujuan+untuk+mendeskripsikan+strategi+komunikasi+pemasaran%0D%0Ayang+digunakan+oleh+Fuku+Ichi+Ramen+Lampung+sebagai+brand+yang+baru+lahir%0D%0Auntuk+memperkenalkan+brand+mereka+kepada+masyarakat+Lampung.+Pada%0D%0Apenelitian+ini+peneliti+menggunakan+konsep+Mufid+tentang+brand+(Mufid%2C+2005+%3A%0D%0A34+).+Untuk+membangun+citra+tersebut+diperlukan+media+komunikasi+yang+sesuai%0D%0Adengan+kelompok+sasaran+pasar.+Media+komunikasi+yang+tengah+marak+digunakan%0D%0Aadalah+new+media.+Oleh+karena+itu+peneliti+menggunakan+teori+new+media+Piere%0D%0ALevy+(Littlejohn%2C+1999+%3A+2)+dalam+penelitian+ini.+Teknik+pengumpulan+data+yang%0D%0Adigunakan+peneliti+dalam+penelitian+ini+adalah+wawancara+kepada+manajer%0D%0Aoperasional+dari+Fuku+Ichi+Ramen+Lampung+dan+beberapa+konsumen+Fuku+Ichi%0D%0ARamen+Lampung%2C+dokumentasi+dan+juga+internet+searching.+Berdasarkan+hasil%0D%0Apenelitian+diketahui+bahwa+Fuku+Ichi+Ramen+Lampung+berusaha+membentuk+citra%0D%0Asebagai+brand+ramen+yang+menjual+produk+yang+memiliki+rasa+otentik+namun%0D%0Adengan+harga+yang+terjangkau.+Untuk+menguatkan+unsur+Jepang+dalam+brand%2C%0D%0AFuku+Ichi+Ramen+Lampung+merencanakan+matang+%E2%80%93+matang+setiap+aspek+dalam%0D%0Amemperkenalkan+brand-nya+seperti+nama%2C+logo%2C+konten+Instagram%2C+produk%0D%0Amakanan%2C+pelayanan%2C+desain+interior+dan+masih+banyak+lagi.+Semuanya+dipikirkan%0D%0Asecara+matang+agar+pengunjung+merasa+puas+dan+senang+ketika+berada+di%0D%0Akedainya.+Untuk+mengkomunikasikan+pesan+bahwa+Fuku+Ichi+Ramen+Lampung%0D%0Amerupakan+pelopor+brand+ramen+otentik+dengan+harga+yang+terjangkau%2C+mereka%0D%0Amenggunakan+media+sosial+Instagram.+Fitur+%E2%80%93+fitur+di+Instagram+seperti+instagram%0D%0Astory%2C+feeds%2C+dan+juga+instagram+ads+sangat+membantu+Fuku+Ichi+Ramen+Lampung%0D%0Adalam+memperkenalkan+diri+kepada+seluruh+khalayak+Lampung.+Para+influencers%0D%0Ayang+memiliki+jumlah+pengikut+yang+luar+biasa+banyak+juga+digunakan+jasanya%0D%0Aoleh+Fuku+Ichi+Ramen+Lampung+agar+para+followers+dari+influencer+ini+kemudian%0D%0Amengenali+dan+penasaran+lalu+berkunjung+ke+kedai+Fuku+Ichi+Ramen+Lampung.%0D%0AKata+kunci+%3A+brand%2C+Instagram%2C+terjangkau.%0D%0A%0D%0AThe+purpose+of+this+research+is+to+describe+the+marketing+communication+strategy%0D%0Athat+used+by+Fuku+Ichi+Ramen+Lampung+as+a+newborn+brand+to+introduce+their%0D%0Abrand+to+all+of+Lampung%E2%80%99s+citizen.+In+this+research%2C+researcher+use+Mufid%E2%80%99s%0D%0Aconcept+about+brand+(Mufid%2C2005+%3A+34).+To+build+an+image%2C+Fuku+Ichi+Ramen%0D%0ALampung+need+a+communication+channel+that+suitable+with+the+market+target.%0D%0ACommunication+channel+that+being+widely+used+is+new+media.+Because+of+that%2C%0D%0Aresearcher+use+Piere+Levy%E2%80%99s+theory+about+new+media+(Littlejohn%2C+1999+%3A2)+in+this%0D%0Aresearch.+Datas+collecting+techniques+that+used+by+researcher+in+this+research+are%0D%0Ainterview+with+operational+manager+of+Fuku+Ichi+Ramen+Lampung+and+some%0D%0Acustomers+of+Fuku+Ichi+Ramen+Lampung%2C+documentation%2C+searching+some+datas%0D%0Aon+internet.+Based+on+the+research+result%2C+we+know+Fuku+Ichi+Ramen+Lampung+try%0D%0Ato+build+an+image+as+a+ramen%E2%80%99s+brand+that+sell+the+authentic+taste+product+that%0D%0Ahave+affordable+price.+To+strengthen+Japanese+element+on+the+brand%2C+Fuku+Ichi%0D%0ARamen+Lampung+planned+carefully+every+aspects+to+introduce+their+brand+like%0D%0Abrand%E2%80%99s+name%2C+logo%2C+Instagram%E2%80%99s+contents%2C+food+products%2C+interior+design+etc.%0D%0AEverything+are+well+thought+so+customers+feel+satisfied+and+happy+when+they+come%0D%0Ato+the+shop.+To+communicate+the+message+that+Fuku+Ichi+Ramen+Lampung+is+the%0D%0Aauthentic+ramen+brand+volunteer+with+affordable+price%2C+they+use+Instagram.%0D%0AInstagram+features+like+instagram+story%2C+feeds%2C+and+instagram+ads+are+so+helpful%0D%0Afor+Fuku+Ichi+Ramen+Lampung+to+introduce+itself+to+all+of+the+Lampung%E2%80%99s%0D%0Aaudiences.+The+influencers+that+have+a+lot+of+followers+also+used+the+service+by%0D%0AFuku+Ichi+Ramen+Lampung+so+the+followers+of+the+influencers+know+and+curious%0D%0Athen+come+to+Fuku+Ichi+Ramen+Lampung%E2%80%99s+shop.%0D%0AKeywords+%3A+brand%2C+Instagram%2C+affordable.&rft.publisher=Fakultas+Ilmu+Sosial+Ilmu+Politik&rft.date=2021-11-01&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61202%2F1%2F1.%2520ABSTRAK%2520-%2520Candra%2520Halim.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61202%2F2%2FSKRIPSI%2520FULL%2520CANDRA%2520-%2520Candra%2520Halim.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61202%2F3%2FSKRIPSI%2520FULL%2520CANDRA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