?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SUASANA+TOKO+TERHADAP%0D%0AKEPUTUSAN+PEMBELIAN%0D%0A(Studi+Pada+Bian%E2%80%99s+Barbershop+di+Bandar+Lampung)&rft.creator=Rizky+Dwi+Pratama%2C+1741011044&rft.subject=330+Ekonomi&rft.description=Aktivitas+masyarakat+yang+tinggi%2C+membuat+masyarakat+menginginkan+suatu+hal+yang%0D%0Abersifat+praktis+dan+mudah+serta+cepat+dalam+hal+pemenuhan+kebutuhan+nya.+Hal+ini%0D%0Amerupakan+salah+satu+faktor+yang+membuat+usaha+Bian%E2%80%9Fs+Babershopmasih+digemari%0D%0Adan+menjadikan+persaingan+dalam+bisnis+ini+menjadi+semakin+ketat.+Namun%0D%0Aperubahan+gaya+hidup%2C+selera+dan+tata+cara+dalam+menikmati+Babershop+terdapat%0D%0Amasalah+yaitu+apakah+Pengaruh+Suasana+Toko+Terhadap+Keputusan+Pembelian+(Studi%0D%0APada+Bian%E2%80%9Fs+Barbershop+di+Bandar+Lampung).+Metode+analisis+data+yang+digunakan%0D%0Adalam+penelitian+ini+adalah+analisis+regresi+berganda.+Teknik+pengumpulan+data+yaitu%0D%0Adengan+pustaka%2C+dan+penyebaran+kuesioner.+dengan+teknik+purposive+sampling%0D%0Asebanyak+100+orang.%0D%0ABerdasarkan+permasalahan+dan+pembahasan+terdapat+Pengaruh+Suasana+Toko%0D%0ATerhadap+Keputusan+Pembelian+(Studi+Pada+Bian%E2%80%9Fs+Barbershop+di+Bandar%0D%0ALampung)dengan+variabel+bebas+yang+terdiri+dari+Bagian+Luar+Toko(X1)%2C+Bagian%0D%0Adalam+Toko+(X2)%2C+Interior+POP+Display+(X3)%2C+dan+Tata+Ruang+Toko+(X4)+terhadap%0D%0Avariabel+terikat+yaitu+keputusan+konsumen+di+Bian%E2%80%9Fs+Barbershop+Kota+Bandar%0D%0ALampung%0D%0AKeywords%3A+Bagian+Luar+Toko%2C+Bagian+dalam+Toko%2C+Interior+POP+Display+dan%0D%0A%0D%0ATata+Ruang+Toko%0D%0A%0D%0AHigh+community+activity%2C+makes+people+want+something+that+is+practical+and+easy+and%0D%0Afast+in+terms+of+meeting+their+needs.+This+is+one+of+the+factors+that+makes+Bian's%0D%0ABabershop+business+still+popular+and+makes+competition+in+this+business+increasingly%0D%0Afierce.+However%2C+changes+in+lifestyle%2C+tastes+and+procedures+in+enjoying+Babershop%0D%0Athere+are+problems%2C+namely+whether+the+Influence+of+Store+Atmosphere+on+Purchase%0D%0ADecisions+(Study+on+Bian's+Barbershop+in+Bandar+Lampung).+The+data+analysis%0D%0Amethod+used+in+this+study+is+multiple+regression+analysis.+Data+collection+techniques%0D%0Aare+by+using+a+library%2C+and+distributing+questionnaires.+with+purposive+sampling%0D%0Atechnique+as+many+as+100+people.%0D%0ABased+on+the+problem+and+discussion+there+is+the+Influence+of+Store+Atmosphere+on%0D%0APurchase+Decisions+(Study+on+Bian's+Barbershop+in+Bandar+Lampung)+with%0D%0Aindependent+variables+consisting+of+the+Outside+of+the+Store+(X1)%2C+the+Inside+of+the%0D%0AStore+(X2)%2C+Interior+POP+Display+(X3)%2C+and+Store+Layout+(X4)+on+the+dependent%0D%0Avariable%2C+namely+consumer+decisions+at+Bian's+Barbershop+Bandar+Lampung+City%0D%0A%0D%0AKeywords%3A+Store+Outside%2C+Store+Inside%2C+POP+Display+Interior+and+Store%0D%0A%0D%0ALayout&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2021-11-30&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61206%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Kak%2520Dan%2520%25289%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61206%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kak%2520Dan%2520%25289%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61206%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kak%2520Dan%2520%25289%2529.pdf&rft.identifier=++Rizky+Dwi+Pratama%2C+1741011044++(2021)+PENGARUH+SUASANA+TOKO+TERHADAP+KEPUTUSAN+PEMBELIAN+(Studi+Pada+Bian%E2%80%99s+Barbershop+di+Bandar+Lampung).++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61206%2F