?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+GREEN+PRODUCT%2C+GREEN+ADVERTISING%2C+DAN+GREEN%0D%0APACKAGING+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0APRODUK+LOVE+BEAUTY+AND+PLANET&rft.creator=Widya+Khairunnisa+%2C+NPM.+1716051012&rft.subject=300+Ilmu+sosial&rft.description=%0D%0APenelitian+bertujuan+untuk+mengetahui+tingkat+signifikansi+pengaruh+green%0D%0Aproduct%2C+green+advertising%2C+dan+green+packaging+terhadap+keputusan+pembelian%0D%0Aproduk+Love+Beauty+and+Planet+melalui+pendekatan+kuantitatif+dengan+jenis%0D%0Apenelitian+eksplanatori.+Teknik+sampling+yang+digunakan+yaitu+purposive%0D%0Asampling+dengan+jumlah+sampel+100+responden.+Analisis+data+dilakukan+dengan%0D%0Aregresi+linear+berganda+dan+uji+hipotesis.+Hasil+penelitian+menunjukkan+bahwa%0D%0Aterdapat+pengaruh+secara+parsial+variabel+green+product+sebesar+10%2C7%25%2C+green%0D%0Aadvertising+sebesar+47%2C6%25%2C+dan+green+packaging+sebesar+11%2C9%25+terhadap%0D%0Akeputusan+pembelian+dan+secara+simultan+variabel+green+product%2C+green%0D%0Aadvertising%2C+dan+green+packaging+berpengaruh+signifikan+terhadap+keputusan%0D%0Apembelian+Love+Beauty+and+Planet.+Pengaruh+terbesar+terletak+pada+variabel+green%0D%0Aadvertising+dengan+iklan+yang+menampilkan+karakteristik+produk+ramah%0D%0Alingkungan+sehingga+menanamkan+kesan+baik+di+benak+konsumen+dan+mendorong%0D%0Akeputusan+pembelian%2C+namun+elemen+pesan+yang+terdapat+dalam+green+advertising%0D%0Amemiliki+nilai+yang+rendah+bagi+konsumen+sehingga+diperlukan+upaya%0D%0Apeningkatan+pada+aspek+tersebut.+Implikasi+penelitian+membuktikan+bahwa%0D%0Astimulus+pemasaran+yang+ramah+lingkungan+berpengaruh+positif+terhadap%0D%0Akeputusan+pembelian.%0D%0AKata+Kunci%3A+Green+product%2C+Green+advertising%2C+Green+packaging%2C+Keputusan%0D%0Apembelian.%0D%0A%0D%0A%0D%0A%0D%0AThis+study+aims+to+determine+the+level+of+significance+the+effect+green+products%2C%0D%0Agreen+advertising%2C+and+green+packaging+on+purchasing+decisions+for+Love+Beauty%0D%0Aand+Planet+products+through+a+quantitative+approach+with+an+explanatory+type+of%0D%0Aresearch.+The+sampling+technique+using+purposive+sampling+with+amount+100%0D%0Asample+respondents.+Data+were+analyzed+using+multiple+linear+regression+and%0D%0Ahypothesis+testing.+The+results+showed+that+partially+there+was+a+significant+effect%0D%0Aof+green+product+10%2C7%25%2C+green+advertising+47%2C6%25%2C+and+green+packaging+11%2C9%25+on%0D%0Apurchasing+decisions+and+simultaneously+green+product%2C+green+advertising%2C+and%0D%0Agreen+packaging+have+a+significant+effect+on+the+purchase+decision+of+Love+Beauty%0D%0Aand+Planet.+Green+advertising+variable+have+the+highest+effect+in+this+study+with%0D%0Aadvertisements+that+display+the+characteristics+of+environmentally+friendly%0D%0Aproducts+so+as+to+instill+a+good+impression+in+the+minds+of+consumers+and%0D%0Aencourage+purchase+decisions%2C+but+the+message+elements+contained+in+green%0D%0Aadvertising+have+low+value+for+consumers+so+that+efforts+are+needed+to+improve%0D%0Athese+aspects.+The+research+implication+proves+that+environmentally+friendly%0D%0Amarketing+stimuli+have+a+positive+effect+on+purchasing+decisions.%0D%0AKey+words%3A+Green+products%2C+Green+advertising%2C+Green+packaging%2C+Purchase%0D%0ADecisions.&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61255%2F3%2F1.%2520ABSTRAK%2520%2528ABSTRACT%2529%2520-%2520WIDYA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61255%2F1%2F2.%2520SKRIPSI%2520FULL%2520-%2520WIDYA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61255%2F2%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520WIDYA.pdf&rft.identifier=++Widya+Khairunnisa+%2C+NPM.+1716051012++(2021)+PENGARUH+GREEN+PRODUCT%2C+GREEN+ADVERTISING%2C+DAN+GREEN+PACKAGING+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+LOVE+BEAUTY+AND+PLANET.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61255%2F