<> "The repository administrator has not yet configured an RDF license."^^ . <> . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET"^^ . "\r\nPenelitian bertujuan untuk mengetahui tingkat signifikansi pengaruh green\r\nproduct, green advertising, dan green packaging terhadap keputusan pembelian\r\nproduk Love Beauty and Planet melalui pendekatan kuantitatif dengan jenis\r\npenelitian eksplanatori. Teknik sampling yang digunakan yaitu purposive\r\nsampling dengan jumlah sampel 100 responden. Analisis data dilakukan dengan\r\nregresi linear berganda dan uji hipotesis. Hasil penelitian menunjukkan bahwa\r\nterdapat pengaruh secara parsial variabel green product sebesar 10,7%, green\r\nadvertising sebesar 47,6%, dan green packaging sebesar 11,9% terhadap\r\nkeputusan pembelian dan secara simultan variabel green product, green\r\nadvertising, dan green packaging berpengaruh signifikan terhadap keputusan\r\npembelian Love Beauty and Planet. Pengaruh terbesar terletak pada variabel green\r\nadvertising dengan iklan yang menampilkan karakteristik produk ramah\r\nlingkungan sehingga menanamkan kesan baik di benak konsumen dan mendorong\r\nkeputusan pembelian, namun elemen pesan yang terdapat dalam green advertising\r\nmemiliki nilai yang rendah bagi konsumen sehingga diperlukan upaya\r\npeningkatan pada aspek tersebut. Implikasi penelitian membuktikan bahwa\r\nstimulus pemasaran yang ramah lingkungan berpengaruh positif terhadap\r\nkeputusan pembelian.\r\nKata Kunci: Green product, Green advertising, Green packaging, Keputusan\r\npembelian.\r\n\r\n\r\n\r\nThis study aims to determine the level of significance the effect green products,\r\ngreen advertising, and green packaging on purchasing decisions for Love Beauty\r\nand Planet products through a quantitative approach with an explanatory type of\r\nresearch. The sampling technique using purposive sampling with amount 100\r\nsample respondents. Data were analyzed using multiple linear regression and\r\nhypothesis testing. The results showed that partially there was a significant effect\r\nof green product 10,7%, green advertising 47,6%, and green packaging 11,9% on\r\npurchasing decisions and simultaneously green product, green advertising, and\r\ngreen packaging have a significant effect on the purchase decision of Love Beauty\r\nand Planet. Green advertising variable have the highest effect in this study with\r\nadvertisements that display the characteristics of environmentally friendly\r\nproducts so as to instill a good impression in the minds of consumers and\r\nencourage purchase decisions, but the message elements contained in green\r\nadvertising have low value for consumers so that efforts are needed to improve\r\nthese aspects. The research implication proves that environmentally friendly\r\nmarketing stimuli have a positive effect on purchasing decisions.\r\nKey words: Green products, Green advertising, Green packaging, Purchase\r\nDecisions."^^ . "2021" . . . . . "FAKULTAS ILMU SOSIAL DAN ILMU POLITIK"^^ . . . . . . . "NPM. 1716051012"^^ . "Widya Khairunnisa "^^ . "NPM. 1716051012 Widya Khairunnisa "^^ . . . . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (File PDF)"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (File PDF)"^^ . . . "3. SKRIPSI TANPA BAB PEMBAHASAN - WIDYA.pdf"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (File PDF)"^^ . . . "1. ABSTRAK (ABSTRACT) - WIDYA.pdf"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "small.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "indexcodes.txt"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "lightbox.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "preview.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "medium.jpg"^^ . . . "PENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN\r\nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN\r\nPRODUK LOVE BEAUTY AND PLANET (Other)"^^ . . . . . . "small.jpg"^^ . . "HTML Summary of #61255 \n\nPENGARUH GREEN PRODUCT, GREEN ADVERTISING, DAN GREEN \nPACKAGING TERHADAP KEPUTUSAN PEMBELIAN \nPRODUK LOVE BEAUTY AND PLANET\n\n" . "text/html" . . . "300 Ilmu sosial" . .