?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+CITRA+PERUSAHAAN%2C+PERSEPSI+NILAI+DAN%0D%0AKEPERCAYAAN+TERHADAP+KEPUASAN+KONSUMEN+GOJEK%0D%0A%0D%0ABANDAR+LAMPUNG&rft.creator=Sri+Nandari+Swandayani%2C+1741011046&rft.subject=330+Ekonomi&rft.description=Kemajuan+teknologi+memberikan+banyak+kemudahan+terutama+dalam+bidang%0D%0Atransportasi%2C+dengan+munculnya+berbagai+aplikasi+penyedia+jasa+transportasi+yang%0D%0Asangat+di+butuhkan+masyarakat+untuk+dapat+memberikan+berbagai+macam%0D%0Akemudahan+dalam+menjalankan+aktivitas.+Jasa+transportasi+menjadi+sarana+yang%0D%0Apaling+penting+dalam+menunjang+berbagai+macam+aktivitas+masyarakat+seperti%0D%0Abepergian%2C+bersekolah%2C+dan+berbagai+macam+aktivitas+lainnya.+perubahan%0D%0Atransportasi+dari+konvensional+ke+transportasi+berbasis+online+dengan%0D%0Amenggunakan+aplikasi+yang+sangat+diminati+masyarakat+dan+perubahan+sosial+ini%0D%0Amemberikan+kemudahan+dalam+menggunakannya.%0D%0ATujuan+dari+penelitian+ini+adalah+untuk+menganalisis+Pengaruh+Citra%0D%0APerusahaan%2C+Persepsi+Nilai%2C+dan+Kepercayaan+terhadap+Kepuasan+Konsumen%0D%0AGojek+Bandar+Lampung.+Pengumpulan+data+dilakukan+dengan+Kuesioner+dengan%0D%0Amengajukan+pertanyaan+secara+tersusun+dan+sistematis+secara+tertulis+kepada+100%0D%0Aresponden.%0D%0AHasil+temuan+dari+penelitian+ini+menunjukkan+bahwa%3A+(1)+Pengaruh+Citra%0D%0APerusahaan+berpengaruh+secara+signifikan+terhadap+kepuasan+konsumen+dengan%0D%0Anilai+t+3.884%2C+(2)+Persepsi+Nilai+berpengaruh+secara+signifikan+tehadap+kepuasan%0D%0Akonsumen+dengan+nilai+t+2.728%2C+(3)+kepercayaan+berpengaruh+secara+signifikan%0D%0Aterhadap+kepuasan+konsumen+dengan+nilai+t+4.161%2Cdan+(4)+secara+simultan%0D%0APengaruh+Citra+Perusahaan%2Cpersepsi+Nilai%2C+dan+Kepercayaan+berpengaruh+secara%0D%0Asignifikan+terhadap+kepuasan+konsumen+dengan+nilai+f+34.478.%0D%0AKata+Kunci%3A+Pengaruh+Citra+Perusahaan%2C+Persepsi+Nilai%2C+Kepercayaan+dan%0D%0AKepuasan+Konsumen.+Advances+in+technology+provide+many+conveniences%2C+especially+in+the+field+of%0D%0Atransportation%2C+with+the+emergence+of+various+applications+for+transportation%0D%0Aservice+providers+that+are+needed+by+the+community+to+be+able+to+provide+various%0D%0Akinds+of+convenience+in+carrying+out+activities.+Transportation+services+are+the%0D%0Amost+important+means+in+supporting+various+kinds+of+community+activities+such+as%0D%0Atraveling%2C+going+to+school%2C+and+various+other+activities.+changes+in+transportation%0D%0Afrom+conventional+to+online-based+transportation+using+applications+that+are+in%0D%0Agreat+demand+by+the+public+and+this+social+change+provides+convenience+in+using%0D%0Athem.%0D%0AThe+purpose+of+this+study+was+to+analyze+the+influence+of+corporate+image%2C%0D%0Aperceived+value%2C+and+trust+on+Gojek+Bandar+Lampung+consumer+satisfaction.+Data%0D%0Awas+collected+by+using+a+questionnaire+by+asking+questions+in+a+structured+and%0D%0Asystematic+manner+in+writing+to+100+respondents.%0D%0AThe+findings+of+this+study+indicate+that%3A+(1)+the+influence+of+corporate+image%0D%0Ahas+a+significant+effect+on+consumer+satisfaction+with+a+t+value+of+3.884%2C+(2)+value%0D%0Aperception+has+a+significant+effect+on+consumer+satisfaction+with+a+t+value+of%0D%0A2.728%2C+(3)+trust+has+a+significant+effect+on+satisfaction+consumers+with+a+t+value+of%0D%0A4.161%2C+and+(4)+simultaneously+the+influence+of+corporate+image%2C+perceived+value%2C%0D%0Aand+trust+have+a+significant+effect+on+consumer+satisfaction+with+an+f+value+of%0D%0A34.478.%0D%0AKeywords%3A+The+Influence+of+Company+Image%2C+Value+Perception%2C+Trust+and%0D%0ACustomer+Satisfaction.&rft.publisher=FAKULTAS+EKONOMI++DAN+BISNIS&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61295%2F1%2FABSTRAK%2520-%2520Nanda%2520wanda_2.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61295%2F2%2FSKRIPSI%2520FULL%2520-%2520Nanda%2520wanda.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61295%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Nanda%2520wanda.pdf&rft.identifier=++Sri+Nandari+Swandayani%2C+1741011046++(2021)+PENGARUH+CITRA+PERUSAHAAN%2C+PERSEPSI+NILAI+DAN+KEPERCAYAAN+TERHADAP+KEPUASAN+KONSUMEN+GOJEK+BANDAR+LAMPUNG.++FAKULTAS+EKONOMI+DAN+BISNIS%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61295%2F