?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=ANALISIS+PENGGUNAAN+METODE+AIDA+(ATTENTION%2C+INTEREST%2C%0D%0ADESIRE%2C+ACTION)+PADA+IKLAN+SOSIAL+MEDIA+INSTAGRAM%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+EIGER%0D%0ADI+KOTA+BANDAR+LAMPUNG&rft.creator=Ilham+Wayka+Salinjaman%2C+1711011134&rft.subject=330+Ekonomi&rft.description=Tujuan+Penelitian+Untuk+menegetahui+pengaruh+Attention+Interest+Desire+dan%0D%0AAction+pada+iklan+Instagram+yang+ditampilakan+oleh+Eiger.+Dengan+upaya+ini%2C+maka%0D%0Aakan+diketahui+pengaruh+model+AIDA+pada+iklan+Instagram+produk+Eiger+di+Kota%0D%0ABandara+Lampung.%0D%0APenelitian+ini+merupakan+penelitian+kuantitatif+dengan+empat+variabel+bebas+yaitu%0D%0Aattention+(X1)%2C+interest+(X2)%2C+desire+(X3)+dan+action+(X4)+serta+variabel+terikat+yaitu%0D%0Akeputusan+pembelian+(Y).+Penelitian+ini+menggunakan+metode+non-probability%0D%0Asampling+dengan+teknik+purposive+sampling+dengan+jumlah+sampel+yang+digunakan%0D%0Adalam+penelitian+ini+sebanyak+100+responden.+Penelitian+ini+menggunkan+analisis%0D%0Areegresi+linier+berganda.+Hasil+penelitian+ini+mendukung+hipotesis+yang+diajukan%0D%0Adalam+penelitian.+Dibuktikan+dengan+nilai+F+226%2C183+dengan+angka+signifikan%0D%0Asebesar+0%2C000.+Hasil+analisis+diperoleh+bahwa+variabel+attention%2C+interest%2C+desire%0D%0Adan+action%2C+memiliki+pengaruh+positif+dan+signifikan+dengan+sumbangan+sebesar%0D%0A91%25+terhadap+keputusan+pembelian+produk+Eiger+di+kota+Bandar+Lampung%2C+dengan%0D%0Apengaruh+terbesar+yaitu+variabel+attention.%0D%0AKata+Kunci+%3A+AIDA%2C+Iklan%2C+Keputusan+Pembelian%0D%0A%0D%0AResearch+Objectives+To+find+out+Attention+Interest+Desire+and+Action+has+an+effect%0D%0Aon+Instagram+ads+displayed+by+Eiger.+With+this+effort%2C+it+will+be+known+the+influence%0D%0Aof+the+AIDA+model+on+Instagram+advertisements+for+Eiger+products+in+Bandar%0D%0ALampung+City.%0D%0AThis+research+is+a+quantitative+study+with+four+independent+variables%2C+namely%0D%0Aattention+(X1)%2C+interest+(X2)%2C+desire+(X3)+and+action+(X4)+and+the+dependent+variable%0D%0Ais+purchase+decision+(Y).+This+study+uses+a+non-probability+sampling+method+with%0D%0Apurposive+sampling+technique+with+the+number+of+samples+used+in+this+study+as%0D%0Amany+as+100+respondents.+This+study+uses+multiple+linear+regression+analysis.The%0D%0Aresults+of+this+study+support+the+hypothesis+proposed+in+the+study.+It+is+proven+by%0D%0Athe+F+value+of+226.183+with+a+significant+number+of+0.000.+The+results+of+the%0D%0Aanalysis+show+that+the+variables+of+attention%2C+interest%2C+desire+and+action%2C+have+a%0D%0Apositive+and+significant+influence+with+a+contribution+of+91%25+on+purchasing%0D%0Adecisions+for+Eiger+products+in+the+city+of+Bandar+Lampung%2C+with+the+biggest%0D%0Ainfluence+being+the+attention+variable.%0D%0AKeywords%3A+AIDA%2C+Advertising%2C+Purchase+Decision&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2021-10-21&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61318%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Kak%2520Dan%2520%252812%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61318%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kak%2520Dan%2520%252812%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61318%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kak%2520Dan%2520%252812%2529.pdf&rft.identifier=++Ilham+Wayka+Salinjaman%2C+1711011134++(2021)+ANALISIS+PENGGUNAAN+METODE+AIDA+(ATTENTION%2C+INTEREST%2C+DESIRE%2C+ACTION)+PADA+IKLAN+SOSIAL+MEDIA+INSTAGRAM+TERHADAP+KEPUTUSAN+PEMBELIAN+PRODUK+EIGER+DI+KOTA+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61318%2F