?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KUALITAS+PRODUK%2C+TAMPILAN+IKLAN+DAN+NILAI%0D%0AMANFAAT+TERHADAP+MINAT+BELI+ULANG+LAYANAN+STREAMING%0D%0AMUSIK%0D%0A(STUDI+PADA+KONSUMEN+SPOTIFY+DI+KOTA+BANDAR+LAMPUNG&rft.creator=JONATHA+AGNE+SAPUTRA%2C+1646051014&rft.subject=330+Ekonomi&rft.description=ABSTRAK%0D%0APENGARUH+KUALITAS+PRODUK%2C+TAMPILAN+IKLAN+DAN+NILAI%0D%0AMANFAAT+TERHADAP+MINAT+BELI+ULANG+LAYANAN+STREAMING%0D%0AMUSIK%0D%0A(STUDI+PADA+KONSUMEN+SPOTIFY+DI+KOTA+BANDAR+LAMPUNG)%0D%0AOleh%0D%0AJONATHA+AGNE+SAPUTRA%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+besarnya+pengaruh+kualitas+produk%2C%0D%0Atampilan+iklan+dan+nilai+manfaat+terhadap+minat+beli+ulang+layanan+streaming+musik%0D%0Apada+konsumen+Spotify+di+Kota+Bandar+Lampung.+Penelitian+ini+menggunakan%0D%0Apendekatan+kuantitatif%2C+dengan+teknik+pengambilan+sampel+accidental+sampling.%0D%0ASampel+terdiri+dari+100+responden+konsumen+aplikasi+Spotify+di+Kota+Bandar%0D%0ALampung.+Data+tersebut+diperoleh+dari+kuisioner+dengan+menggunakan+skala+likert.+Analisis+data+dalam+penelitian+ini+menggunakan+analisis+linier+berganda+dengan%0D%0Aaplikasi+SPSS.+Berdasarkan+hasil+penelitian+dan+analisis+data+menunjukkan+bahwa%0D%0Akualitas+produk%2C+tampilan+iklan+dan+nilai+manfaat+secara+simultan+berpengaruh%0D%0Aterhadap+minat+beli+ulang+sebesar+57%2C3%25.+Kemudian+hasil+pengujian+secara+parsial%0D%0Amasing-masing+variabel+menunjukkan+bahwa+variabel+kualitas+produk+berpengaruh%0D%0Asecara+signifikan+terhadap+minat+beli+ulang+sebesar+33%25+dan+tampilan+iklan%0D%0Aberpengaruh+secara+signifikan+terhadap+minat+beli+ulang+sebesar+31%2C4%25.+Sedangkan%0D%0Anilai+manfaat+berpengaruh+secara+signifikan+terhadap+minat+beli+ulang+sebesar+29%2C1%25.%0D%0ASehingga%2C+layanan+streaming+musik+Spotify+dapat+meningkatkan+minat+beli+ulang.%0D%0AKata+Kunci+%3A+Kualitas+Produk%2C+Tampilan+Iklan%2C+Nilai+Manfaat+dan+Minat+Beli%0D%0AUlang%0D%0AABSTRACT%0D%0ATHE+EFFECT+OF+PRODUCT+QUALITY%2C+ADVERTISING+DISPLAY+AND%0D%0ABENEFIT+VALUE+ON+REPURCHASING+INTEREST+IN+MUSIC%0D%0ASTREAMING+SERVICES%0D%0A(STUDY+ON+SPOTIFY+CONSUMERS+IN+BANDAR+LAMPUNG)%0D%0ABy%0D%0AJONATHA+AGNE+SAPUTRA%0D%0AThis+study+aims+to+determinate+the+effect+of+product+quality%2C+advertising+display+and%0D%0Abenefit+value+on+repurchasing+interest+in+music+streaming+services+to+Spotify%0D%0Aconsumers+in+Bandar+Lampung.+This+study+uses+a+quantitative+approach%2C+with%0D%0Aaccidental+sampling+technique.+The+sample+consists+of+100+respondents+of+customers%0D%0ASpotify+in+Bandar+Lampung.+The+data+were+obtained+from+a+questionnaire+using+a%0D%0Alikert+scale.+The+data+analysis+in+this+study+used+multiple+linear+analysis+with+the%0D%0ASPSS+application.+Based+on+the+results+of+research+and+data+analysis%2C+shows+that%0D%0Aproduct+quality%2C+advertising+display+and+benefit+value+simultaneously+influence+on+the%0D%0Arepurchasing+interest+57%2C3%25.+Then+the+partial+test+results+of+each+variable+show+that%0D%0Aproduct+quality+significant+effect+on+repurchasing+interest+33%25+and+advertising%0D%0Adisplay+significant+effect+on+repurchasing+interest+31%2C4%25.+Meanwhile%2C+benefit+value%0D%0Ahas+significat+effect+on+repurchasing+interest+29%2C1%25.+Thus%2C+the+Spotify+music%0D%0Astreaming+service+can+increase+repurchase+interest.%0D%0AKeyword+%3A+Product+Quality%2C+Advertising+Display%2C+Benefit+Value%2C+Repurchasing%0D%0AInteres&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61411%2F1%2F1.%2520ABSTRAK%2520-%2520JON.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61411%2F3%2F2.%2520SKRIPSI%2520FULL%2520-%2520JON.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61411%2F2%2F3.%2520SKRIPSI%2520FULL%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520JON.pdf&rft.identifier=++JONATHA+AGNE+SAPUTRA%2C+1646051014++(2021)+PENGARUH+KUALITAS+PRODUK%2C+TAMPILAN+IKLAN+DAN+NILAI+MANFAAT+TERHADAP+MINAT+BELI+ULANG+LAYANAN+STREAMING+MUSIK+(STUDI+PADA+KONSUMEN+SPOTIFY+DI+KOTA+BANDAR+LAMPUNG.++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61411%2F