?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI%2C+HARGA%2C+KUALITAS+LAYANAN+DAN%0D%0AKUALITAS+PRODUK+TERHADAP+KEPUASAN+KONSUMEN%0D%0A(Survei+Pada+Konsumen+Burger+King+Lampung)&rft.creator=Puspa+Dea+Monica%2C+1716051084&rft.subject=302+Interaksi+sosial&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+kepuasan+konsumen+produk%0D%0ABurger+King%2C+dilihat+dari+aspek+promosi%2C+harga%2C+kualitas+layanan+dan+kualitas%0D%0Aproduk.+Jenis+Penelitian+exsplanatory+research+dengan+pendekatan+kuantitatif.%0D%0ATeknik+pengambilan+sampel+menggunakan+teknik+accidental+sampling+dengan%0D%0Amenggunakan+metode+nonprobability+sampling+dengan+sampel+sebanyak+384%0D%0Aresponden.+Analisis+data+pada+penelitian+ini+menggunakan+analisis+linera+berganda%0D%0Adengan+batuan+SPSS+26.+Penelitian+ini+menunjukan+bahwa+variabel+promosi%2C%0D%0Aharga%2C+kualitas+layanan+dan+kualitas+produk+secara+bersamaan+berpengaruh+kepada%0D%0Akepuasan+konsumen+sejumlah+17%2C1%25.+Pengaruh+secara+parssial+masing-masing%0D%0Avariabel+memperihatkan+bahwa+promosi+berpengaruh+signifikan+kepada+kepuasan%0D%0Akonsumen+sebesar+-13%2C5%25%2C+harga+berpengaruh+signifikan+kepada+kepuasan%0D%0Akonsumen+sebesar+29%2C6%25%2C+kualitas+layanan+berpengaruh+signifikan+kepada%0D%0Akepuasan+konsumen+sebesar+15%2C1%25+dan+kualitas+produk+berpengaruh+signifikan%0D%0Aterhadap+kepuasan+konsumen+sebesar+19%2C6%25.+Pengaruh+terbesar+terletak+pada%0D%0Avariabel+harga%2C+dengan+harga+yang+ditawarkan+mampu+bersaing+dengan+makanan%0D%0Acepat+saji+lainnya%2C+karena+keterjangkauan+harga+ditawarkan+oleh+produsen+dapat%0D%0Amenjangkau+seluruh+konsumen+dengan+daya+beli+rendah+yang+akan+membuat%0D%0Akonsumen+merasa+puas.%0D%0A%0D%0AKata+Kunci%3A+Promosi%2C+Harga%2C+Kualitas+Layanan%2C+Kualitas+Produk%2C+Kepuasan%0D%0A%0D%0Akonsumen%0D%0AThis+study+analyzes+the+consumer+satisfaction+of+Burger+King+products%2C+seen+from%0D%0Athe+aspects+of+promotion%2C+price%2C+service+quality+and+product+quality.+This+study%0D%0Aused+a+quantitative+approach+to+apply%2C+using+a+questionnaire+on+384+respondents.%0D%0AThe+sampling+technique+used+was+non+probability+sampling.+Data+were+analyzed%0D%0Ausing+multiple+linear+regression+analysis+with+SPSS+26.0+software+tools.+The%0D%0Aresults+of+the+study+show+that+promotion%2C+price%2C+service+quality+and+product%0D%0Aquality+simultaneously+affect+consumer+satisfaction+by+17.1%25.+While+the+partial%0D%0Atest+results+of+each+variable+show+that+promotion+has+a+significant+effect+on%0D%0Acustomer+satisfaction+by+-13.5%25%2C+price+has+a+significant+effect+on+consumer%0D%0Asatisfaction+by+29.6%25%2C+service+quality+has+a+significant+effect+on+customer%0D%0Asatisfaction+by+15.1%25+and+quality+product+has+a+significant+effect+on+customer%0D%0Asatisfaction+by+19.6%25.+The+biggest+influence+lies+in+the+price+variable%2C+with+the%0D%0Aprice+offered+being+able+to+compete+with+other+fast+food%2C+because+of+the%0D%0Aaffordability+of+prices+offered+by+producers+in+order+to+reach+all+consumers%2C%0D%0Aincluding+consumers+with+low+purchasing+power+which+will+make+consumers+feel%0D%0Asatisfied.%0D%0A%0D%0AKeywords%3A+Promotion%2C+Price%2C+Service+Quality%2C+Product+Quality%2C+Consumer%0D%0A%0D%0ASatisfaction&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61416%2F1%2FABSTRAK%2520-%2520Puspa%2520dea%2520Monica.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61416%2F2%2FSKRIPSI%2520FULL%2520TANPA%2520LAMPIRAN%2520-%2520Puspa%2520dea%2520Monica.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61416%2F3%2FSKRIPSI%2520FULL%2520TANPA%2520PEMBAHASANN%2520-%2520Puspa%2520dea%2520Monica.pdf&rft.identifier=++Puspa+Dea+Monica%2C+1716051084++(2021)+PENGARUH+PROMOSI%2C+HARGA%2C+KUALITAS+LAYANAN+DAN+KUALITAS+PRODUK+TERHADAP+KEPUASAN+KONSUMEN+(Survei+Pada+Konsumen+Burger+King+Lampung).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61416%2F