?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+KOMUNITAS+DAN+KEPERCAYAAN+MEREK+TERHADAP%0D%0AKOMITMEN+MEREK+PADA+PERKUMPULAN+SEPEDA%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=NAMIRA+MUTIA+HAIRANI%2C+1741011061&rft.subject=330+Ekonomi&rft.description=Perusahaan+untuk+memenuhi+selera+konsumen+yang+berubah-ubah%2C+menciptakan%0D%0Ainovasi+baru+untuk+memenangkan+persaingan+pasar+atas+produk+yang+mereka%0D%0Apasarkan.+Sekarang+ini%2C+kondisi+industri+dengan+persaingan+yang+sangat+tinggi%0D%0Ajuga+dialami+industri+otomotif+seperti.+Industri+harus+mengikuti+perkembangan%0D%0Akonsumen+sesuai+trend+yang+berkembang.+Awal+tahun+2020+dunia+dilanda%0D%0Apandemi+virus+corona+(Covid+19)+dan+berlangsung+hingga+saat+ini.+Pendemi+ini%0D%0Amengubah+gaya+hidup+konsumen+untuk+beradaptasi+sehingga+tidak+tertular+atau%0D%0Aterinfeksi+virus.+Saat+pendemi+berlangsung+sebagian+daerah+di+Indonesai%0D%0Amelakukan+pembatas+kegiatan+berskala+besar+(PSBB)+dengan+membatasi+kegiatan%0D%0Amasyarakat+diluar+rumah.%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+pengaruh+komunitas+dan+kepercayaan%0D%0Amerek+terhadap+komitmen+merek+pada+komunitas+sepeda+di+Bandar+Lampung.%0D%0AObjek+penelitian+ini+adalah+komunitas+sepeda+khususnya+di+Bandar+Lampung.%0D%0APenelitian+ini+menggunakan+sampel+sebanyak+50+dari+kuesioner+yang+disebarkan%0D%0Akepada+responden.+Hasil+penelitian+menunjukkan+bahwa+komunitas+merek+sepeda%0D%0Adi+Bandar+Lampung+tidak+dibentuk+oleh+kesamaan+merek+sepeda+yang+dimiliki.%0D%0AKomitmen+lebih+dibentuk+karena+persamaan+pada+factor+lain+seperti+kesenangan%0D%0Adan+sarana+pertukaran+informasi.%0D%0AKata+Kunci%3A+Kepercayaan+Merek%2C+dan+Citra+Merek%0D%0A%0D%0ACompanies+to+meet+changing+consumer+tastes%2C+create+new+innovations+to+win%0D%0Amarket+competition+for+the+products+they+market.+Currently%2C+the+condition+of+the%0D%0Aindustry+with+very+high+competition+is+also+experienced+by+the+automotive%0D%0Aindustry+such+as.+Industry+must+follow+consumer+developments+according+to%0D%0Adeveloping+trends.+At+the+beginning+of+2020+the+world+was+hit+by+a+corona+virus%0D%0Apandemic+(Covid+19)+and+it+continues+to+this+day.+This+pandemic+has+changed+the%0D%0Alifestyle+of+consumers+to+adapt+so+they+are+not+infected+or+infected+with+the+virus.%0D%0ADuring+the+pandemic%2C+some+areas+in+Indonesia+imposed+restrictions+on+large-scale%0D%0Aactivities+(PSBB)+by+limiting+community+activities+outside+the+home.%0D%0AThis+study+aims+to+determine+the+effect+of+community+and+brand+trust+on+brand%0D%0Acommitment+to+the+bicycle+community+in+Bandar+Lampung.+The+object+of+this%0D%0Aresearch+is+the+bicycle+community%2C+especially+in+Bandar+Lampung.+This+study%0D%0Aused+a+sample+of+50+of+the+questionnaires+distributed+to+respondents.+The+results%0D%0Ashowed+that+the+bicycle+brand+community+in+Bandar+Lampung+was+not+formed+by%0D%0Athe+similarity+of+the+bicycle+brands+owned.+Commitment+is+more+formed+because%0D%0Aof+similarities+in+other+factors+such+as+pleasure+and+means+of+exchanging%0D%0Ainformation.%0D%0AKeywords%3A+Brand+Trust%2C+and+Brand+Image&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2021-10-26&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61459%2F1%2FNamira%2520Mutia%2520Abstrak%2520ind_eng%2520-%2520Namira%2520Mutia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61459%2F2%2Fnamira%252C%2520tanpa%2520lampiran%2520-%2520Namira%2520Mutia.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61459%2F3%2Fnamira%252C%2520tanpa%2520lampiran%2520dan%2520pembahasan%2520fix%2520-%2520Namira%2520Mutia.pdf&rft.identifier=++NAMIRA+MUTIA+HAIRANI%2C+1741011061++(2021)+PENGARUH+KOMUNITAS+DAN+KEPERCAYAAN+MEREK+TERHADAP+KOMITMEN+MEREK+PADA+PERKUMPULAN+SEPEDA+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61459%2F