?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+SOCIAL+INFLUENCE%2C+E-+WORD+OF+MOUTH%2C%0D%0ADAN+LIFESTYLE+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A%0D%0ADI+SHOPEE+PADA+MAHASISWA+FKIP%0D%0AUNIVERSITAS+LAMPUNG&rft.creator=FIDA+LU%E2%80%99LUK+AL+KARIMAH+%2C+NPM+1713031003&rft.subject=330+Ekonomi&rft.description=Era+digital+yang+ditandai+dengan+adanya+pemanfaatan+media+internet+pada+bisnis%0D%0Amelalui+berbagai+saluran+seperti+perdagangan+elektronik+(e-commerce)%0D%0Amenciptakan+hal+baru+dalam+perilaku+konsumen+khusus+nya+pada+mahasiswa.%0D%0ATujuan+penelitian+ini+adalah+untuk+mengetahui+pengaruh+social+influence%2C+e-+word%0D%0Aof+mouth%2C+dan+lifestyle+terhadap+keputusan+pembelian+di+Shopee+pada+mahasiswa%0D%0AFKIP+Universitas+Lampung.+Penelitian+ini+menggunakan+metode+deskriptif%0D%0Averifikatif+dengan+pendekatan+ex+post+facto+dan+survey.+Data+dikumpulkan+dengan%0D%0Amenggunakan+teknik+observasi+dan+kuisioner+online.+Teknik+sampling+pada%0D%0Apenelitian+ini+menggunakan+purposive+sampling+dengan+jumlah+sampel+sebanyak%0D%0A91+mahasiswa+yang+pernah+melakukan+pembelian+di+Shopee.+Pengujian+hipotesis%0D%0Adilakukan+dengan+uji+t+dan+F.+Hasil+analisis+menunjukkan+bahwa+ada+pengaruh%0D%0Asignifikan+social+influence%2C+e-+word+of+mouth%2C+dan+lifestyle+terhadap+keputusan%0D%0Apembelian+pada+mahasiswa+FKIP+Universitas+Lampung+sebesar+53%2C7%25.%0D%0ASingkatnya%2C+hipotesis+yang+diajukan+pada+penelitian+ini+diterima.+Kesimpulannya%2C%0D%0Adapat+dikatakan+bahwa+social+influence%2C+e-+word+of+mouth%2C+dan+lifestyle+dapat%0D%0Amemengaruhi+keputusan+pembelian+di+Shopee.%0D%0AKata+Kunci+%3A+social+influence%2C+e-word+of+mouth%2C+lifestyle%2C+keputusan+pembelian%0D%0A%0D%0A%0D%0AThe+digital+age+which+is+signed+by+the+use+of+internet+media+on+business+through%0D%0Avarious+channels+such+as+electronic+commerce+(e-commerce)+creates+a+new+thing%0D%0Aof+consumer+behavior+particulary+on+students.+The+aims+of+this+study+were+to+find%0D%0Aout+the+effect+of+social+influence%2C+e-+word+of+mouth%2C+and+lifestyle+on+purchase%0D%0Adecision+at+Shopee+on+FKIP+students+of+Lampung+University.+This+research+used+a%0D%0Averificative+description+method+with+an+ex+post+facto+and+survey.+The+data+were%0D%0Acollected+using+observation+and+online+questionnaire+technique.+The+sampling%0D%0Atechnique+of+this+research+used+a+purposive+sampling+with+total+of+the+samples%0D%0Awere+of+91+students+who+had+been+purchasing+at+Shopee.+The+hypothesis+testing%0D%0Aused+a+t+test+and+F+test.+The+analysis+result+showed+that+there+was+a+significant%0D%0Aeffect+of+social+influence%2C+e-+word+of+mouth+and+lifestyle+on+purchase+decision+at%0D%0AShopee+on+FKIP+students+of+Lampung+University+is+53%2C7%25.+Briefly%2C+the%0D%0Ahypothesis+proposed+in+this+research+was+accepted.+In+conclusion%2C+it+can+be+stated%0D%0Athat+social+influence%2C+e-+word+of+mouth+and+lifestyle+can+be+influenced+purchase%0D%0Adecision+at+Shopee.%0D%0A%0D%0AKey+Words+%3A+social+influence%2C+e-word+of+mouth%2C+lifestyle%2C+purchase+decision&rft.publisher=FAKULTAS+ILMU+KEGURUAN+DAN+ILMU+PENDIDIKAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61467%2F1%2F1.%2520ABSTRAK%2520FIDA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61467%2F3%2F2.%2520SKRIPSI%2520FULL%2520TANPA%2520LAMPIRAN_%2520FIDA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61467%2F2%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN_FIDA.pdf&rft.identifier=++FIDA+LU%E2%80%99LUK+AL+KARIMAH+%2C+NPM+1713031003++(2021)+PENGARUH+SOCIAL+INFLUENCE%2C+E-+WORD+OF+MOUTH%2C+DAN+LIFESTYLE+TERHADAP+KEPUTUSAN+PEMBELIAN+DI+SHOPEE+PADA+MAHASISWA+FKIP+UNIVERSITAS+LAMPUNG.++FAKULTAS+ILMU+KEGURUAN+DAN+ILMU+PENDIDIKAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61467%2F