?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+BAURAN+PRODUK%2C+PROMOSI+DAN+STORE%0D%0AATMOSPHERE+TERHADAP+IMPULSE+BUYING%0D%0A(Studi+pada+Pengunjung+di+Putra+Baru+Swalayan%0D%0A%0D%0ACentral+Poncowati)&rft.creator=Singgih+Wijaya%2C+1716051050&rft.subject=300+Ilmu+sosial&rft.subject=302+Interaksi+sosial&rft.description=This+study+aims+to+determine+the+effect+of+product+mix%2C+promotion+and+store%0D%0Aatmosphere+on+the+impulse+buying+of+visitors+to+the+Putra+Baru+Supermarket%2C+Central%0D%0APoncowati.+This+type+of+research+is+Explanatory+Research+with+a+quantitative%0D%0Aapproach.+The+population+in+this+study+were+visitors+to+the+Putra+Baru+Supermarket%2C%0D%0ACentral+Poncowati.+The+sampling+of+this+research+used+non-probability+sampling%0D%0Awith+purposive+sampling+technique+with+a+total+sample+of+100+people.+Data+collection%0D%0Atechniques+are+questionnaires+and+literature+study.+Data+analysis+in+this+study+used%0D%0Amultiple+linear+regression+analysis+with+SPSS+25.0+application+tools.+Based+on+the%0D%0Aresults+of+research+and+data+analysis+shows+that+the+effect+of+product+mix%2C+promotion%0D%0Aand+store+atmosphere+on+impulse+buying+is+54%2C491.+While+the+partial+test+results+of%0D%0Aeach+variable+indicate+that+the+Product+Mix+has+a+significant+effect+on+Impulse%0D%0ABuying+of+5%2C903%2C+Promotion+has+a+significant+effect+on+Impulse+Buying+of+5.705+and%0D%0AStore+Atmosphere+has+a+significant+effect+on+Impulse+Buying+of+4%2C116.%0D%0AKeywords%3A+Product+Mix%2C+Promotion%2C+Store+Atmosphere%2C+Impulse+Buying%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+besar+pengaruh+bauran+produk%2C+promosi%0D%0Adan+store+atmosphere+terhadap+impulse+buying+pengunjung+Swalayan+Putra+Baru%0D%0ACentral+Poncowati.+Jenis+penelitian+ini+Explanatory+Research+dengan+pendekatan%0D%0Akuantitatif.+Populasi+dalam+penelitian+ini+adalah+pengunjung+Swalayan+Putra+Baru%0D%0ACentral+Poncowati.+Penarikan+sampel+penelitian+ini+menggunakan+nonprobability%0D%0Asampling+dengan+teknik+purposive+sampling+dan+jumlah+sampel+sebanyak+100+orang.%0D%0ATeknik+pengumpulan+data+yaitu+dengan+kuesioner+dan+studi+pustaka.+Analisis+data%0D%0Adalam+penelitian+ini+menggunakan+analisis+regresi+linear+berganda+dengan+alat+bantu%0D%0Aaplikasi+SPSS+25.0.+Berdasarkan+hasil+penelitian+dan+analisis+data+menunjukkan%0D%0Abahwa+pengaruh+bauran+produk%2C+promosi+dan+store+atmosphere+terhadap+impulse%0D%0Abuying+sebesar+54%2C491.+Sedangkan+hasil+pengujian+secara+parsial+masing-masing%0D%0Avariabel+menunjukkan+bahwa+Bauran+Produk+berpengaruh+signifikan+terhadap%0D%0AImpulse+Buying+sebesar+5%2C903%2C+Promosi+berpengaruh+signifikan+terhadap+Impulse%0D%0ABuying+sebesar+5%2C705+dan+Store+Atmosphere+berpengaruh+signifikan+terhadap+Impulse%0D%0ABuying+sebesar+4%2C116.%0D%0AKata+kunci%3A+Bauran+Produk%2C+Promosi%2C+Store+Atmosphere%2C+Impulse+Buying&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61468%2F1%2F1.%2520ABSTRAK-ABSTRACT%2520-%2520Rocket%2520Digital%2520%252813%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61468%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Rocket%2520Digital%2520%252843%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61468%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Rocket%2520Digital%2520%252843%2529.pdf&rft.identifier=++Singgih+Wijaya%2C+1716051050++(2021)+PENGARUH+BAURAN+PRODUK%2C+PROMOSI+DAN+STORE+ATMOSPHERE+TERHADAP+IMPULSE+BUYING+(Studi+pada+Pengunjung+di+Putra+Baru+Swalayan+Central+Poncowati).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61468%2F