%A 1414131069 Fikih Aditian Saputra
%T ANALISIS SIKAP DAN KEPUASAN KONSUMEN TERHADAP MENU
FRIED CASSAVA TW DI TWO WAN CAFE DI BANDAR LAMPUNG
%X This study aims to determine consumer characteristics and analyze consumer
attitudes and satisfaction toward Fried Cassava TW at Two Wan Cafe in Bandar
Lampung. This research method is a survey. Furthermore, the research sample is
60 people selected through the accidental sampling technique. The data are
analyzed using Multiatribut Fishbein and Customer Satisfaction Index. Data
collection was carried out in March-April 2021. In addition, the results show that
mostly Fried Cassava TW consumers are men in the late adult age category. The
most recent education is college and civil servants as the most occupations of
Fried Cassava TW consumers. The average consumer consumes Fried Cassava
TW 3 times in the last month. Consumer attitudes towards Fried Cassava TW
menu are like with a value (Ao) of 74.46. The highest attribute on the attitude
value (Ao) is the size. The value of the satisfaction level on Fried Cassava TW is
79.47 percent and is included in the satisfied category. Finally, the attribute that
has the highest performance value is size with a score of 4.23
Keywords: attitudes, consumer, Fried Cassava TW, satisfaction
Penelitian ini bertujuan untuk mengetahui karakteristik konsumen dan
menganalisis sikap dan kepuasan konsumen terhadap Fried Cassava TW di Two
Wan Cafe di Bandar Lampung. Metode penelitian ini adalah metode survey.
Sampel penelitian sebanyak 60 orang dipilih menggunakan teknik accidental
sampling. Data dianalisis menggunakan model Fishbein multi-attribute dan

Customer Satisfaction Index. Pengumpulan data dilakukan pada bulan Maret-
April 2021. Hasil penelitian menunjukkan konsumen Fried Cassava TW di

dominasi laki laki dengan kategori usia dewas akhir. Sebagian besar responden
memiliki jenjang pendidikan pada level perguruan tinggi dan PNS merupakan
mayoritas pekerjaan konsumen Fried Cassava TW. Rata rata konsumen
mengkonsumsi Fried Cassava TW sebanyak 3 kali dalam sebulan terakhir. Sikap
konsumen terhadap menu Fried Cassava TW adalah suka dengan nilai (Ao)
sebesar 74,46.Atribut tertinggi pada nilai sikap (Ao) adalah ukuran. Nilai tingkat
kepuasan pada Fried Cassava TW sebesar79.47 persen dan masuk dalam kategori
puas.Atribut yang memiliki nilai kinerja tertinggi adalah ukuran dengan skor
sebesar 4,23
Kata kunci :Fried Cassava TW, kepuasan, konsumen, sikap
%C UNIVERSITAS LAMPUNG
%D 2021
%I FAKULTAS PERTANIAN
%L eprints61506