?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PROSES+PENGAMBILAN+KEPUTUSAN+DAN+SIKAP+KONSUMEN%0D%0ATERHADAP+PEMBELIAN+PUPUK+HIDROPONIK+AB+MIX+FULTAGRO%0D%0APADA+LAPAK+REZEKI+TANI+DI+MARKETPLACE+BUKALAPAK&rft.creator=Didi+Nofantoro%2C+1414131049&rft.subject=630+Pertanian+dan+teknologi+yang+berkaitan&rft.description=Penelitian+ini+bertujuan+untuk%3A+(1)+menganalisis+tahapan+proses+pengambilan%0D%0Akeputusan+pembelian+pupuk+hidroponik+AB+Mix+Fultagro+di+Lapak+Rezeki+Tani%2C%0D%0A(2)+menganalisis+sikap+konsumen+terhadap+atribut+AB+Mix+Fultagro+pupuk%0D%0Ahidroponik+dan+atribut+Lapak+Rezeki+Tani%2C+dan+(3)+menganalisis+pola+pembelian%0D%0Apupuk+hidroponik+AB+Mix+Fultagro+di+Lapak+Rezeki+Tani.+Lokasi+penelitian%0D%0Asecara+sengaja+dipilih+di+Toko+Rezeki+Tani+di+Pringsewu.+Metode+pengambilan%0D%0Asampel+yang+digunakan+dalam+penelitian+ini+adalah+non-probability+sampling.%0D%0AJumlah+sampel+dalam+penelitian+ini+adalah+48+orang.+Pengumpulan+data+penelitian%0D%0Adilakukan+dengan+cara+wawancara+online+menggunakan+kuisioner.+Metode%0D%0Aanalisis+yang+digunakan+adalah+analisis+deskriptif+kualitatif+dan+deskriptif%0D%0Akuantitatif.+Hasil+penelitian+menunjukkan+bahwa%3A+(1)+tahapan+proses+pengambilan%0D%0Akeputusan+terdiri+dari+tahap+pengenalan+kebutuhan%2C+pembeli+menyadari+terhadap%0D%0Akepentingan+dan+kebutuhanya+terhadap+pupuk+AB+Mix+Fultagro.+Kemudian%0D%0Apembeli+mencari+informasi+melalui+aplikasi+Bukalapak.+Pembeli+mengevaluasi%0D%0Aalternatif+produk+dan+mengetahui+harganya+terjangkau+dan+ulasan+produk+tersebut%0D%0Abaik%2C+pembeli+memutuskan+untuk+melakukan+pembelian+pada+waktu+yang+telah%0D%0Adirencanakan.+Pembeli+merasa+puas+terhadap+produk+Pupuk+AB+Mix+Fultagro%0D%0Apasca+membeli+karena+produknya+sesuai+dan+pelayanan+Lapak+ramah%2C+(2)+nilai%0D%0Asikap+konsumen+terhadap+pupuk+hidroponik+AB+Mix+Fultagro+(Ao)+adalah%0D%0A109%2C451+termasuk+dalam+kategori+sikap+baik%2C+sedangkan+nilai+sikap+konsumen%0D%0Aterhadap+Lapak+Rezeki+Tani+(A0)+adalah+107%2C161+termasuk+dalam+kategori+sikap%0D%0Abaik+dan+(3)+pola+pembelian+konsumen+pupuk+hidroponik+AB+Mix+Fultagro+adalah%0D%0Apembelian+di+awal+bulan+dengan+frekuensi+pembelian+sebanyak+satu+kali+per+bulan%0D%0Adengan+jumlah+pembelian+satu+paket+dan+pembelian+dilakukan+tanpa+membeli%0D%0Aproduk+lain+dalam+transaksi+yang+sama.%0D%0AKata+kunci+%3A+Pupuk+hidroponik+AB+Mix+Fultagro%2C+sikap+konsumen%2C+pembelian.%0D%0AThis+research+aims+to%3A+(1)+Analyze+the+stages+of+the+decision-making+process+for%0D%0Athe+purchase+of+hydroponic+fertilizer+AB+Mix+Fultagro+at+Rezeki+Tani+Store%2C+(2)%0D%0Aanalyze+consumer+attitudes+towards+the+attributes+of+AB+Mix+Fultagro+hydroponic%0D%0Afertilizers+and+the+attributes+of+the+Rezeki+Tani+store%2C+and+(3)+analyze+the+purchase%0D%0Apattern+of+AB+Mix+Fultagro+hydroponic+fertilizer+at+the+Rezeki+Tani+store.+The%0D%0Alocation+of+this+research+was+deliberately+chosen+at+the+Rezeki+Tani+Store+at%0D%0APringsewu+District.+Sampling+method+that+used+in+this+study+was+non-probability%0D%0Asampling+technique.+The+amount+of+sample+in+this+study+was+48+people.+Research%0D%0Adata+collection+was+carried+out+by+means+of+online+interviews+using%0D%0Aquestionnaires.+The+analytical+method+used+in+this+research+is+descriptive%0D%0Aqualitative+analysis+and+descriptive+quantitative.+The+results+showed+that%3A+(1)+The%0D%0Astages+of+the+decision-making+process+consist+of+the+need+recognition+step%2C+buyers%0D%0Aknow+their+interest+and+need+for+AB+Mix+Fultagro+fertilizer.+Then+buyers+look+for%0D%0Ainformation+through+the+Bukalapak+application.+The+buyer+evaluates+product%0D%0Aalternatives+and+finds+that+the+price+is+affordable+and+the+product+reviews+are%0D%0Agood%2C+the+buyer+decides+to+make+a+purchase+at+the+planned+time.+Buyers+are%0D%0Asatisfied+with+AB+Mix+Fultagro+Fertilizer+products+after+buying+because+the%0D%0Aproducts+are+suitable+and+the+service+is+friendly%2C+(2)+The+value+of+consumer%0D%0Aattitudes+towards+hydroponic+fertilizer+AB+Mix+Fultagro+(Ao)+is+109.451+which+is%0D%0Ain+the+category+of+good+attitude%2C+while+the+value+of+consumer+attitudes+towards+the%0D%0ARezeki+Tani+store+(A0)+is+107.161+which+is+in+the+category+of+good+attitude%2C+and%0D%0A(3)+The+pattern+of+consumer+purchases+of+AB+Mix+Fultagro+hydroponic+fertilizer%0D%0Ais+a+planned+purchase+at+the+beginning+of+the+month+with+a+purchase+frequency+of%0D%0Aone+times+per+month+with+a+total+purchase+of+one+package+and+purchases+made%0D%0Awithout+buying+other+products+in+the+same+transaction.%0D%0A%0D%0AKey+words+%3A+AB+Mix+Fultagro+hydroponic+fertilizer%2C+consumer+attitudes%2C+purchase.&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61514%2F1%2F1.%2520ABSTRAK%2520-%2520Didi%2520Nofantoro.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61514%2F3%2F2.%2520SKRIPSI%2520FULL%2520-%2520Didi%2520Nofantoro.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61514%2F4%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Didi%2520Nofantoro.pdf&rft.identifier=++Didi+Nofantoro%2C+1414131049++(2021)+PROSES+PENGAMBILAN+KEPUTUSAN+DAN+SIKAP+KONSUMEN+TERHADAP+PEMBELIAN+PUPUK+HIDROPONIK+AB+MIX+FULTAGRO+PADA+LAPAK+REZEKI+TANI+DI+MARKETPLACE+BUKALAPAK.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61514%2F