?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=FAKTOR-FAKTOR+YANG+MEMENGARUHI+KONSUMEN+DALAM+MENGGUNAKAN+JASA+KJKS+BMT+FAJAR+PRINGSEWU&rft.creator=Hari+Candra%2C+1016051085&rft.subject=Karya+Karya+Umum+%3D+000&rft.description=ABSTRAK%0D%0A%0D%0APenelitian+ini+bertujuan+untuk+mengetahui+besarnya+variabel+pengaruh+lingkungan+(nilai+religius%2C+kelompok+referensi%2C+kepercayaan+dan+sikap%2C+pengaruh+pribadi)+dan+variabel+stimuli+pemasaran+(product%2C+price%2C+promotion%2C+place)+terhadap+keputusan+konsumen+dalam+menggunakan+jasa+KJKS+BMT+Fajar+Pringsewu%2C+penelitian+ini+menggunakan+kusioner+sebagai+instrument+untuk+mengambil+sampel+sebanyak+94+orang+responden%2C+yang+merupakan+anggota+KJKS+BMT+Fajar+Pringsewu%2C+sementara+analisis+data+dengan+regresi+linier+berganda.%0D%0A%0D%0AHasil+analisis+data+dengan+menggunakan+regresi+linier+berganda+menunjukan+bahwa+secara+parsial+variabel+pengaruh+lingkungan+(X1)+berpengaruh++signifikan+terhadap+keputusan+menggunakan+jasa+(Y)%2C+sedangkan+variabel+stimuli+pemasaran+(X2)+berpengaruh+tidak+signifikan+terhadap+keputusan+menggunakan+jasa+(Y).+Secara+simultan+variabel+pengaruh+lingkungan+dan+stimuli+pemasaran+secara+bersama-sama+berpengaruh+signifikan+terhadap+keputusan+menggunakan+jasa..+Oleh+karena+itu%2C+KJKS+BMT+Fajar+Pringsewu+sebaiknya+lebih+fokus+memperhatikan+strategi+bauran+pemasaran+untuk+mengembangkan+lembaga+keuangan+syariah+yang+sesuai+dengan+syariah+Islam.%0D%0A%0D%0AKata+kunci+%3A+Pengaruh+Lingkungan%2C+Stimuli+Pemasaran+dan+Keputusan+Menggunakan+Jasa%0D%0A+%0D%0A%0D%0AABSTRACT%0D%0A%0D%0AThis+study+aims+to+determine+the+influence+of+environmental+variables+(religious+values%2C+reference+groups%2C+beliefs+and+attitudes%2C+personal+influence)+and+marketing+stimulus+variables+(product%2C+price%2C+promotion%2C+place)+to+the+consumer's+decision+to+use+the+services+of+KJKS+BMT+Fajar+Pringsewu.+This+study+used+a+questionnaire+as+an+instrument+for+taking+a+sample+of+94+respondents%2C+who+are+members+of+KJKS+BMT+Fajar+Pringsewu%2C+while+the+analysis+of+the+data+used+is+multiple+linear+regression.%0D%0A%0D%0AThe+results+of+data+analysis+using+multiple+linear+regression+showed+that+in+partial+influence+of+the+environment+(X1)+significantly+influence+the+decision+to+use+the+services+(Y)%2C+while+the+marketing+stimulus+variables+(X2)+no+significant+effect+on+the+decision+to+use+the+services+(Y).+Simultaneously+variable+environmental+influences+and+marketing+stimulus+jointly+significant+effect+on+the+decision+to+use+the+services.+Therefore%2C+KJKS+BMT+Fajar+Pringsewu+should+focus+more+attention+to+the+marketing+mix+strategy+to+develop+Islamic+financial+institutions+in+accordance+with+the+Islamic+syariah.%0D%0A%0D%0AKeywords%3A+Environmental+influence%2C+Marketing+Stimulus%2C+Decision+Using+Services%0D%0A&rft.publisher=Fakultas+Ilmu+Sosial+dan+Ilmu+Politik&rft.date=2014-12-05&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F1%2FABSTRACT.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F2%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F3%2FCOVER%2520DALAM.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F4%2FLEMBAR%2520PERSETUJUAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F5%2FLEMBAR%2520PENGESAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F21%2FCOVER%2520LUAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F6%2FLEMBAR%2520PERNYATAAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F7%2FRIWAYAT%2520HIDUP.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F8%2FPERSEMBAHAN.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F9%2FMOTO.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F10%2FSANWACANA.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F11%2FDAFTAR%2520ISI.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F12%2FDAFTAR%2520TABEL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F13%2FDAFTAR%2520GAMBAR.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F14%2FBAB%2520I.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F15%2FBAB%2520II.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F16%2FBAB%2520III.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F17%2FBAB%2520IV.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F18%2FBAB%2520V.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F6152%2F19%2FDAFTAR%2520PUSTAKA.pdf&rft.identifier=++Hari+Candra%2C+1016051085++(2014)+FAKTOR-FAKTOR+YANG+MEMENGARUHI+KONSUMEN+DALAM+MENGGUNAKAN+JASA+KJKS+BMT+FAJAR+PRINGSEWU.++Fakultas+I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