?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+DESAIN+KEMASAN+PRODUK+DAN+DESAIN+IKLAN%0D%0ATERHADAP+KEPUTUSAN+PEMBELIAN+MINUMAN+KOPI+JANJI+JIWA%0D%0A%0D%0ADI+BANDAR+LAMPUNG&rft.creator=FANI+ANDI+PRASETYO%2C+1741011043&rft.subject=330+Ekonomi&rft.description=Minuman+Kopi+Janji+Jiwa+mengadopsi+konsep+fresh-to-cup+yang+menyajikan%0D%0Apilihan+Kopi+Lokal+Indonesia.+Penyajian+yang+trendi+dan+tetap+menghadirkan%0D%0Aproduk-produk+klasik+bercita+rasa+kopi.+Untuk+menjaga+kualitas+mutu+memakai+biji%0D%0Ayang+dibeli+langsung+dari+petani+serta+diproses+secara+teliti%2C+juga+memanggang+biji%0D%0Akopi+tersebut+dengan+standar+international+oleh+roaster+yang+berkompeten+sehingga%0D%0Amenjamin+cita+rasa+yang+konsisten+saat+diminum.+Adapun+permasalahannya+adalah%0D%0AApakah+desain+kemasan+produk+dan+desain+iklan+berpengaruh+terhadap+keputusan%0D%0Apembelian+minuman+Kopi+Janji+Jiwa+di+Bandar+Lampung.+Dengan+menggunakan%0D%0Aangket+dari+sampel+100+responden%2C+hipotesis+diuji+secara+statistik%2C+ternyata+Hasil%0D%0Apengujian+hipotesis+untuk+variable+bebas+secara+menyeluruh+dengan+uji+F+pada%0D%0Atingkat+kepercayaan+95%25+dan+Uji+t+untuk+masing-masing+variabel+bebas.%0D%0AMenunjukan+secara+statistik+bahwa+semua+variabel+bebas+yaitu+desain+kemasan%0D%0Aproduk+dan+desain+iklan+terhadap+keputusan+pembelian+minuman+Kopi+Janji+Jiwa%0D%0Adi+Bandar+Lampung+dapat+diterima.+Perusahaan+sebaiknya+lebih+meningkatkan+lagi%0D%0Adesain+kemasan+produk+yang+dimiliki+oleh+Kopi+Janji+Jiwa+kepada+konsumen%0D%0Asehingga+konsumen+dapat+lebih+tertarik+lagi+terhadap+Kopi+Janji+Jiwa.+Desain%0D%0Akemasan+produk+yang+harus+ditingkatkan+lagi+dengan+memberi+variasi+gelas%0D%0Aminuman+yang+bercangkir+atau+bibir+gelas+yang+polos.+Perusahaan+sebaiknya%0D%0Amenggunakan+variasi+media+iklan+tidak+hanya+medi+sosial+untuk+tetap+mendapatkan%0D%0Anilai+yang+baik+dimata+konsumen%2C+perusahaan+dapat+menggunakan+kotak+saran%2C%0D%0Akatalog+atau+brosur-brosur.%0D%0AKata+Kunci%3A+Desain+Kemasan+Produk%2C+Desain+Iklan%2C+Keputusan+Pembelian.%0D%0A%0D%0AJanji+Jiwa+Coffee+Drink+adopts+a+fresh-to-cup+concept+that+serves+a+selection+of%0D%0A%0D%0AIndonesian+Local+Coffee.+Trendy+presentation+while+still+presenting+classic+coffee-%0D%0Aflavoured+products.+To+maintain+quality%2C+use+beans+purchased+directly+from+farmers%0D%0A%0D%0Aand+carefully+processed%2C+as+well+as+roasting+the+coffee+beans+to+international%0D%0Astandards+by+a+competent+roaster+so+as+to+ensure+a+consistent+taste+when+drunk.+The%0D%0Aproblem+is+whether+the+product+packaging+design+and+advertising+design+affect+the%0D%0Apurchasing+decision+of+the+Kopi+Janji+Jiwa+drink+in+Bandar+Lampung.+By+using+a%0D%0Aquestionnaire+from+a+sample+of+100+respondents%2C+the+hypothesis+was+tested%0D%0Astatistically%2C+in+fact+the+results+of+hypothesis+testing+for+the+independent+variables%0D%0Awere+comprehensive+with+the+F+test+at+a+95%25+confidence+level+and+the+t+test+for+each%0D%0Aindependent+variable.+It+shows+statistically+that+all+the+independent+variables%2C%0D%0Anamely+product+packaging+design+and+advertising+design%2C+on+the+purchasing%0D%0Adecision+of+the+Kopi+Janji+Jiwa+drink+in+Bandar+Lampung+are+acceptable.+The%0D%0Acompany+should+further+improve+the+packaging+design+of+the+products+owned+by%0D%0AKopi+Janji+Jiwa+to+consumers+so+that+consumers+can+be+more+interested+in+Kopi%0D%0AJanji+Jiwa.+Product+packaging+design+that+must+be+improved+again+by+giving+a%0D%0Avariety+of+drinking+glasses+with+cups+or+plain+glass+lips.+Companies+should+use+a%0D%0Avariety+of+advertising+media+not+only+social+media+to+keep+getting+good+value+in+the%0D%0Aeyes+of+consumers%2C+companies+can+use+suggestion+boxes%2C+catalogs+or+brochures.%0D%0AKeywords%3A+Product+Packaging+Design%2C+Advertising+Design%2C+Purchase+Decision.&rft.publisher=Fakultas+Ekonomi+dan+Bisnis&rft.date=2021-12-02&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61615%2F1%2F1.%2520ABSTRAK%2520-%2520ABSTRACT%2520-%2520Kak%2520Dan%2520%252819%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61615%2F2%2F2.%2520SKRIPSI%2520FULL%2520-%2520Kak%2520Dan%2520%252819%2529.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61615%2F3%2F3.%2520SKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Kak%2520Dan%2520%252819%2529.pdf&rft.identifier=++FANI+ANDI+PRASETYO%2C+1741011043++(2021)+PENGARUH+DESAIN+KEMASAN+PRODUK+DAN+DESAIN+IKLAN+TERHADAP+KEPUTUSAN+PEMBELIAN+MINUMAN+KOPI+JANJI+JIWA+DI+BANDAR+LAMPUNG.++Fakultas+Ekonomi+dan+Bisnis%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61615%2F