?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=KEPUASAN+DAN+LOYALITAS+KONSUMEN+BOLU+LAPIS+LEGIT%0D%0A%0D%0ASELERA+RASA+DI+BANDAR+LAMPUNG&rft.creator=HELGA+KUPILANG+PANGGAYU%2C+1514131160&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+menganalisis+tingkat+kepuasan+dan+tingkat+loyalitas%0D%0Akonsumen+terhadap+pembelian+bolu+lapis+legit+Selera+Rasa+Bandar+Lampung.%0D%0APenelitian+ini+dilakukan+di+Toko+Selera+Rasa+Teluk+Betung+Bandar+Lampung.%0D%0AMetode+penelitian+yang+digunakan+adalah+metode+survei.+Teknik+pengambilan%0D%0Asampel+yang+digunakan+adalah+accidental+sampling.+Metode+analisis+data+yang%0D%0Adigunakan+adalah+analisis+Customer+Satisfaction+Index+(CSI)+dan+piramida%0D%0Aloyalitas.+Hasil+penelitian+menunjukkan+bahwa+konsumen+bolu+lapis+legit+Selera%0D%0ARasa+merupakan+konsumen+yang+puas+dengan+tingkat+kepuasan+yang+tinggi%0D%0A(CSI%3D68%2C85%25)%2C+pada+piramida+loyalitas+konsumen+berada+pada+tingkatan+liking%0D%0Athe+brand%2C+artinya+konsumen+sangat+menyukai+merek+produk+lapis+legit+selera+rasa%0D%0Adan+bersedia+menanggung+biaya+peralihan.%0D%0A%0D%0AKata+kunci%3A+konsumen%2C+bolu+lapis+legit%2C+kepuasan%2C+This+study+aims+to+analyze+the+level+of+satisfaction+and+consumer+loyalty+toward%0D%0Athe+purchase+of+lapis+legit+sponge+cake+in+Selera+Rasa+Bandar+Lampung.+This%0D%0Aresearch+is+conducted+at+Toko+Selera+Rasa%2C+Teluk+Betung%2C+Bandar+Lampung.%0D%0AFurthermore%2C+the+research+uses+survey+method+and+accidental+sampling+to+collect%0D%0Athe+data%2C+then+analyzed+with+the+use+of+Customer+Satisfaction+Index+(CSI)+and+the%0D%0Aloyalty+pyramid.+Finally%2C+the+result+shows+that+1)+consumer+of+lapis+legit+of+Selera%0D%0ARasa+are+Satisfied+with+a+high+level+of+satisfaction+with+CSI+of+68.85%25+and+2)+the%0D%0Aconsumer+loyalty+pyramid+is+at+the+level+of+liking+the+brand+meaning+that+the%0D%0Aconsumer+like+the+brand+of+lapis+legit+of+Selera+Rasa+and+are+willing+to+bear+the%0D%0Atransition+costs.%0D%0AKey+words%3A+consumer%2C+lapis+legit+sponge+cake%2C+satisfaction%2C+loyalty+&rft.publisher=FAKULTAS+PERTANIAN&rft.date=2021&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61649%2F1%2FABSTRAK%2520-%2520Helga%2520Kupilang%2520Panggayu.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61649%2F2%2FSKRIPSI%2520FULL%2520-%2520Helga%2520Kupilang%2520Panggayu.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61649%2F3%2FSKRIPSI%2520TANPA%2520BAB%2520PEMBAHASAN%2520-%2520Helga%2520Kupilang%2520Panggayu.pdf&rft.identifier=++HELGA+KUPILANG+PANGGAYU%2C+1514131160++(2021)+KEPUASAN+DAN+LOYALITAS+KONSUMEN+BOLU+LAPIS+LEGIT+SELERA+RASA+DI+BANDAR+LAMPUNG.++FAKULTAS+PERTANIAN%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61649%2F