%0 Generic
%A Rita Windarti, 1711021010
%C UNIVERSITAS LAMPUNG
%D 2021
%F eprints:61670
%I FAKULTAS EKONOMI DAN BISNIS
%T DAMPAK PANDEMI COVID-19 TERHADAP PELAKU USAHA    KECIL DI OBJEK WISATA TALANG INDAH  KABUPATEN PRINGSEWU
%U http://digilib.unila.ac.id/61670/
%X Tujuan penelitian ini untuk mengetahui perbedaan pendapatan dan jumlah  pembeli wisatawan pada pelaku usaha kecil sebelum adanya covid-19 dan di era  pandemi covid-19 di objek wisata Talang Indah Kabupaten Pringsewu. Penelitian  ini menggunakan data primer dan menggunakan metode analisis deskriptif  kuantitatif serta Uji Beda Wilxocon untuk mengetahui perbedaan dari sebelum  adanya pandemi covid-19 dan di era pandemi covid-19. Metode pengambilan  sampel menggunakan tehnik Nonprobability sampling. Teknik pengumpulan data  menggunakan metode observasi, kueisoner, wawancara dan dokumentasi. Hasil  dari penelitian ini menunjukkan bahwa terdapat perbedaan pendapatan dan jumlah  pembeli wisatawan di era pandemi covid-19. Hal ini disebabkan karena terjadi  penurunan pendapatan dan jumlah pembeli wisatawan sehingga mengakibatkan  dampak negatif bagi pelaku usaha kecil.  Kata Kunci : Covid-19, Pelaku Usaha Kecil, Pendapatan, Jumlah Pembeli    Wisatawan  The purpose of this study was to determine the difference in income and the  number of buyers for small business actors before the Covid-19 and in the era of  the Covid-19 pandemic at the Talang Indah tourist attraction, Pringsewu. This  study uses primary data and uses quantitative descriptive analysis methods and  the Wilxocon Signed Rank Test to find out the differences before the covid-9  pandemic and in the covid-19. In this study, the population is relatively small so  that all populations are sampled. Data collection techniques using the method of  observation, questionnaires, interviews, and documentation. The results of this  study indicate that there are differences in income and the number of tourist  buyers in the era of the covid-19 pandemic. This is due to a decrease in income  and the number of tourist buyers, resulting in a negative impact for small business  actors.  Keywords: Covid-19, Small Business Actors, Income, Number of Tourist Buyers