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<http://digilib.unila.ac.id/id/eprint/61696> <http://purl.org/dc/terms/title> "PENERAPAN METODE PENDUGAAN WEIGHTED LEAST SQUARE\r\n(WLS) PADA STRUCTURAL EQUATION MODELING\r\n(Studi Kasus : Kepuasan Pelanggan Rumah Makan Pelangi\r\n\r\nBandar Lampung)"^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/61696> <http://purl.org/ontology/bibo/abstract> "Estimation methods in statistics are used to obtain values from parameters in a\r\nmodel. The model that can measure the relationship of variables that cannot be\r\nmeasured directly with variables that can be measured directly is Structural\r\nEquation Modeling (SEM). This study aims to determine the value of the\r\nparameter estimation of the Weighted Least Square (WLS) method on Structural\r\nEquation Modeling using Lisrel 8.8 software and analyze the influence between\r\nexogenous latent variables and endogenous latent variables. The data used is\r\nprimary data from the results of a customer satisfaction survey at Pelangi\r\nRestaurant in Bandar Lampung. The results of this study indicate that customer\r\nsatisfaction is influenced by service quality equal to 43%, food quality equal to\r\n19%, and price quality equal to 27%.\r\n\r\nKeywords: Estimation method, Weighted Least Square, Structural Equation\r\n\r\nModeling.\r\nMetode pendugaan dalam statistika digunakan untuk memperoleh nilai dari\r\nparameter dalam suatu model. Model yang dapat mengukur hubungan variabel\r\nyang tidak dapat diukur secara langsung dengan variabel yang dapat diukur secara\r\nlangsung yaitu Structural Equation Modeling (SEM). Penelitian ini bertujuan\r\nuntuk mengetahui nilai estimasi parameter metode Weighted Least Square\r\n(WLS) pada Structural Equation Modeling menggunakan software Lisrel 8.8\r\nserta menganalisis pengaruh antar variabel laten eksogen dan variabel laten\r\nendogen. Data yang digunakan adalah data primer dari hasil survei kepuasan\r\npelanggan di Rumah Makan Pelangi Bandar Lampung. Hasil penelitian ini\r\nmengunjukkan bahwa kepuasan pelanggan dipengaruhi oleh kualitas pelayanan\r\nsebesar 43%, kualitas makanan sebesar 19%, dan kualitas harga sebesar 27%.\r\nKata kunci: Metode pendugaan, Weighted Least Square, Structural Equation\r\n\r\nModeling."^^<http://www.w3.org/2001/XMLSchema#string> .
<http://digilib.unila.ac.id/id/eprint/61696> <http://purl.org/dc/terms/date> "2021" .
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