?url_ver=Z39.88-2004&rft_id=1816051029&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.title=PENGARUH+PROMOSI%2C+ONLINE+CUSTOMER+REVIEW%2C+DAN+ONLINE%0D%0ACUSTOMER+RATING+TERHADAP+KEPUTUSAN+PEMBELIAN%0D%0A(STUDI+PADA+PENGGUNA+MARKETPLACE+SHOPEE+DI+INDONESIA)%0D%0A&rft.creator=W.+HENI+PUSPITA+SARI+%2C+1816051029&rft.subject=300+Ilmu+sosial&rft.subject=330+Ekonomi&rft.description=Penelitian+ini+bertujuan+untuk+mengetahui+pengaruh+promosi%2C+online+customer%0D%0Areview%2C+dan+online+customer+rating+terhadap+keputusan+pembelian+pada+pengguna%0D%0Amarketplace+Shopee+di+Indonesia.+Jenis+penelitian+adalah+explanatory+research%0D%0Adengan+pendekatan+kuantitatif.+Populasi+yang+digunakan+merupakan+pengguna%0D%0Amarketplace+Shopee+di+Indonesia.+Data+tersebut+diperoleh+dari+kuesioner+yang%0D%0Adiisi+secara+online%2C+penarikan+sampel+menggunakan+probability+sampling+dengan%0D%0Ateknik+purposive+sampling+dengan+jumlah+sampel+100+responden.+Analisis+data%0D%0Amenggunakan+analisis+statistik+deskriptif+dan+uji+asumsi+klasik+dengan+alat+bantu%0D%0Aaplikasi+SPSS+28.0.+Berdasarkan+hasil+uji+t+(parsial)++menunjukkan+bahwa+variabel%0D%0Apromosi%2C+online+customer+review%2C+dan+online+customer+rating+masing-masing%0D%0Aberpengaruh+signifikan+terhadap+keputusan+pembelian.+Hasil+uji+F+(simultan)%0D%0Amenjelaskan+bahwa+promosi%2C+online+customer+review%2C+dan+online+customer+rating%0D%0Asecara+bersama-sama+berpengaruh+signifikan+terhadap+keputusan+pembelian.%0D%0AKemudian+uji+R%0D%0A+menunjukkan+bahwa+sebanyak+57%2C9%25+keputusan+pembelian%0D%0Adipengaruhi+oleh+promosi%2C+online+customer+review%2C+dan+online+customer+rating%0D%0Adan+sisanya+sebanyak+42%2C1%25+keputusan+pembelian+dipengaruhi+oleh+variabel+yang%0D%0Alainnya.%0D%0A+%0D%0A2%0D%0AKata+Kunci%3A+Promosi%2C+Online+Customer+Review%2C+Online+Customer+Rating%2C%0D%0AKeputusan+Pembelian.%0D%0A+%0D%0AThis+study+aims+to+determine+the+effect+of+promotions%2C+online+customer+reviews%2C%0D%0Aand+online+customer+ratings+on+purchasing+decisions+for+Shopee+marketplace%0D%0Ausers+in+Indonesia.+This+type+of+research+is+explanatory+research+with+a%0D%0Aquantitative+approach.+The+population+used+is+Shopee+marketplace+users+in%0D%0AIndonesia.+The+data+was+obtained+from+a+questionnaire+that+was+filled+out+online%2C%0D%0Athe+sample+was+drawn+using+probability+sampling+with+a+purposive+sampling%0D%0Atechnique+with+a+sample+of+100+respondents.+Data+analysis+used+descriptive%0D%0Astatistical+analysis+and+classical+assumption+test+with+SPSS+28.0+application+tools.%0D%0ABased+on+the+results+of+the+t-test+(partial)+shows+that+the+variables+of+promotion%2C%0D%0Aonline+customer+review%2C+and+online+customer+rating+each+have+a+significant+effect%0D%0Aon+purchasing+decisions.+The+results+of+the+F+(simultaneous)+test+explain+that%0D%0Apromotion%2C+online+customer+review%2C+and+online+customer+rating+together+have+a%0D%0Asignificant+effect+on+purchasing+decisions.+Then+the+R2+test+shows+that+as+many+as%0D%0A57.9%25+of+purchasing+decisions+are+influenced+by+promotions%2C+online+customer%0D%0Areviews%2C+and+online+customer+ratings+and+the+remaining+42.1%25+of+purchasing%0D%0Adecisions+are+influenced+by+other+variables.%0D%0A%0D%0AKeywords%3A+Promotion%2C+Online+Customer+Review%2C+Online+Customer+Rating%2C%0D%0APurchase+Decision.%0D%0A%0D%0A%0D%0A%0D%0A%0D%0A&rft.publisher=FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK&rft.date=2022-04-12&rft.type=Skripsi&rft.type=NonPeerReviewed&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61800%2F1%2FABSTRAK.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61800%2F2%2FSKRIPSI%2520FULL.pdf&rft.format=text&rft.identifier=http%3A%2F%2Fdigilib.unila.ac.id%2F61800%2F3%2FSKRIPSI%2520TANPA%2520PEMBAHASAN.pdf&rft.identifier=++W.+HENI+PUSPITA+SARI+%2C+1816051029++(2022)+PENGARUH+PROMOSI%2C+ONLINE+CUSTOMER+REVIEW%2C+DAN+ONLINE+CUSTOMER+RATING+TERHADAP+KEPUTUSAN+PEMBELIAN+(STUDI+PADA+PENGGUNA+MARKETPLACE+SHOPEE+DI+INDONESIA).++FAKULTAS+ILMU+SOSIAL+DAN+ILMU+POLITIK%2C+UNIVERSITAS+LAMPUNG.+++++&rft.relation=http%3A%2F%2Fdigilib.unila.ac.id%2F61800%2F